Anyone know what LinkedIn Lite is?

[daspion]

For the last week or so I've noticed a steady stream of traffic from "linkedin.com/lite". I don't recall seeing this referral URL previously, but there to one blog post there was more than 10,000 visitors from that referral URL. Since then, the traffic has died down a bit, but other blog posts are starting the get visits from the same referral. The full linkedin URL is just a redirect though, so I can't tell where on LinkedIn the visits are coming from.

Has anyone noticed this as well? Or have any insight as to what the Lite is? I thought it was LinkedIn Pulse, but that has a different referral URL (at least the mobile app does). I'm just curious as to where this content is posted so I can optimize and try to get more content there.

Thanks in advance for your help!

[daspion]

That makes sense, thanks.

[Martijn_Scheijbeler]

Hi Gregory,

It seems like that links on your newsfeed are now redirected through this URL. Clicking the first link in my timeline already showed this. Because that is the last URL before your own site would prove that the new URL will be logged as the referral path.