Flash site ranking well for a competitive keyword
-
Hello Mozzers,
Thought we'd get the group's opinion on this: This site (power lead generation) is ranking for the keyword "lead generation" on Google.ca at the 5th position organically . It's performing even better than some of the better optimized sites with more content related to this keyword. Any input would be appreciated.
Cheers,
SEO5..
-
Thanks Brady, the backlink profile looks clean.
-
The TLD element is definitely a strong point.
Something else to consider: have you investigated the website's backlink profile? Especially given the industry, I wouldn't doubt there was some manipulative link practices going on with the anchor text "lead generation" from spammy sites.
Just a thought.
-
Thanks for putting this one out there. This would probably make for a pretty interesting case study. You might as well track it.
They aren't doing anything that would help a flash site work with on-page. Though there is a title attribute for Power Lead Generation.
-
Thanks Travis,
It does seem like the .ca is playing a big part in their rankings. I agree, would be very surprised if the site keeps ranking in the long haul.
-
I would side on the fact that it's a partial match domain which was created in 2006. As Takeshi stated, the .ca TLD is definitely helping as well. It appears that they have a lot of branded/partial match anchor text.
The site appears to be getting a lot of links from jobs.to and nowtoronto.com. There are a few more referring .ca TLDs. It doesn't appear they're really trying to link build, so much as posting on job boards. The links aren't terribly high quality, but the quite a few of the referring domains are.
I wouldn't count on this site to rank well in the long game.
-
Thanks Takeshi, appreciate your input.
-
I would guess because it is on the .ca TLD. Google's international search engines favor sites that are on country specific TLDs. Also, the domain is a partial exact match, which still gives sites a small boost when it comes to ranking.
The interactive Flash site may also have positive user metrics (time on site, # of pages visited) which could also help boost its rankings.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My website is ranking well on most of keywords. How do I find more keywords in order to drive more traffic to my website?
I have a website which is ranking well on some good keywords ie generic and long tail. It is also ranking for some really competitive keywords. and now getting constant traffic. I want to increase organic traffic to my website. What are the best possible ways to do this? How to research more keywords and how to identify that they will really work? Please help, I am confused.
Intermediate & Advanced SEO | | rishi.ast0 -
What has a better chance of ranking alongside my main site for my company name, a subdomain or new domain?
Hi Moz, Do search engines really treat subdomains as separate domains in this regard? Or are we more likely to get more real estate on the first page with a new domain? Our goal is to have our main site and this new subdomain or domain ranking in positions 1 and 2 for our company name. This is going to be a careers site/portal. Thanks for reading!
Intermediate & Advanced SEO | | DA20130 -
Ranking sites in vertical markets with 90% scraped content
Hi, Hoping to get advice about ranking sites (a vertical market search engine/portal like a car site for example) that gets its content from scraping car sites. For various reasons (mostly scale eg cant get car dealers to push their listings to us) content was scraped. The startup has received great press, TV interviews, incubator programs etc, and has also secured very significant investment. I feel if this site was launched pre-panda it would be ranking much better. We have invested significantly in our tech, our search tools and site innovation place us easily as market leader in this space. Anyone with experience in ranking sites with legitimate reasons for using scraped content?
Intermediate & Advanced SEO | | edthomasnp0 -
How much content is needed to be competitive and rank well?
When considering on page / on site seo what process do you use / take to evaluate how much content is needed to be competitive and rank well?
Intermediate & Advanced SEO | | marknorman0 -
Keyword Selection - Long Tail or not long tail keyword
Hi Friends, We have a keyword "plus size clothing" but we used this as "plus size clothing 2012" to Cover the both keywords "Plus size clothing" and "Plus size clothing 2012" My question is, are we still focusing on "plus size clothing" when use "plus size clothing 2012" instead of the main keyword.? What strategy do yo suggest that when to use long tail and when to not. (when I talk to use a long tail than it means use it prominently on the page as main keyword should be used.)
Intermediate & Advanced SEO | | alexgray0 -
Splitting a Site into Two Sites for SEO Purposes
I have a client that owns a business that really could be easily divided into two separate business in terms of SEO. Right now his web site covers both divisions of his business. He gets about 5500 visitors a month. The majority go to one part of his business and around 600 each month go to the other. So about 11% I'm considering breaking off this 11% and putting it on an entirely different domain name. I think I could rank better for this 11%. The site would only be SEO'd for this particular division of the company. The keywords would not be in competition with each other. I would of course link the two web sites and watch that I don't run into any duplicate content issues. I worry about placing the redirects from the pages that I remove to the new pages. I know Google is not a fan of redirects. Then I also worry about the eventual drop in traffic to the main site now. How big of a factor is traffic in rankings? Other challenges include that the business services 4 major metropolitan areas. Would you do this? Have you done this? How did it work? Any suggestions?
Intermediate & Advanced SEO | | MSWD0 -
How to boost a site with many low trafficked keywords?
Hello, I am doing some seo for a company that has a ranking of 63 in opensiteexplorer and over 600 mostly high quality linking domains. A problem I can see is that there are no stand out keywords that can be used for there business, all keywords I have researched have at best 4000 searches in google.com.au. they get around 50k visits per month from google and the 8 highest performing keywords besides the biz name range from 60-140 visits! all long long tail results, 58,771 total visits via 44,879 keywords! It is a business directory and the site is broken up into 15 categories. each category has no backlinks to them or minimal. The company has editorial staff and produces high quality news on there site. I was thinking article marketing, what sites are good for high quality submissions? Also the site has many links from wikipedia articles but these dont show up in opensiteexplorer, why could this be? Could social bookmarking of there wikipedia links help? Thanks for any help
Intermediate & Advanced SEO | | adamzski0