Linking structure question
-
I generally go with UX over SEO when it comes to pretty much anything on my site. But, my question today is about linking (both internal and external).
For internal links, I generally link in the same tab and for external links I generally open in a new tab. Recently I've gotten a few questions about external links opening in new tabs because some mobile devices can't open more than one tab at a time.
So, here is my questions. What do you do and why? Is there any SEO value to having your links open in a new tab?
Thanks.
-
i always open internal and external link from my site no sale window.
-
The only thing I would challenge here is the engagement signals part. I'm pretty sure Google can determine which window/tab you have active. I do understand your logic here though. I'm wondering if linking to another site in same tab and shortly "going back" to the original site would have any negative effect based on "helpful linking." ie. I'm wondering if Google can tell that when I link to other sources and then that person immediately (or very shortly) comes back to my page. My thought here is that I'm not linking to "helpful" resources and could have some sort of negative influence on my site and the third party site. At the end of the day, I'm sure all of this is .005% of ranking factors (if any) and I'm probably WAY over thinking this.
-
Most excellent Chris.
Thank you.
-
Algorithmically, there could be a benefit to having a link open a new browser window in that by leaving your page open while a visitor follows a link to another page, it may positively influence engagement signals (time on page, for example) google may use for ranking (as far as I know though, there's no data on that, though).
Here's what's been said by a few others:
Hubspot**: **If you're linking to an outside site, you want to give credit to them and drive traffic their way, but not at the expense of your own time-on-site. Opening a link in a new browser window, as opposed to the window they are currently in (your website!) makes it less likely that a user will permanently abandon your website for the one you linked to.
Anne Smarty: There is the fundamental law of the Internet ethics that says that you let the visitor decide how he wants to open the links.
Michael Martinez: Open External Links in the Same Browser Tab or Window....There can be few Website behaviors that are more user-unfriendly than this.
Vitaly Friedman: Should Links Open New Windows? No, they shouldn't
-
Interesting question.
I think that most people, as in your case, link to open to a new tab if they are linking to another page and don't want a user to be taken too far away from the existing webpage. This applies for both external and also internal webpages. I find in a lot of cases though, external links particularly don't go to a new tab just because people simply forget to put in the code!
There is no existing research and evidence out there to suggest that opening a link in a new tab will have any value on SEO. The key question for me to is to ask why would Google (or any other search engine) attribute more/less value to a link that opens in a new tab? If this question can't be answered in a way that is sound and sensical, then it's safe to say that opening a link in a new tab has no effect on SEO.
For me there is no sound or sensical way to answer that question, and so along with no empirical evidence suggesting otherwise, its safe to say that a link opening in a new tab has no SEO effect.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to decide which links to remove.
I manage the seo for a bunch of different websites. We currently have a problem with links from low quality sources.... way too many of them and then way too much exact match anchor text. We have a lot of sites that we basically linked together (blog network) and we are in the process of correcting this. We know we have a lot of links we need to remove and/or anchor text we need to rewrite. My question is how do I know which ones to remove and/or edit. I know that having some links from low quality sources isn't bad, or links from some other sites you own, or having some exact match anchor text. I know this isn't all bad, and some of it is expected but we have a LOT of this going on. So basically I need to make decisions on each and every link as to whether we want to keep it, edit the anchor text, nofollow it, or delete it. I'm just not sure of what the best action is that should to be taken for each link. Any help would be really appreciated. http://jesus.christ.org/ If you browse around on there you will see what I'm talking about with the low quality links, or if you run it through open site explorer you will really see what I mean 🙂 Thank you, I hope to get some responses soon.
Link Building | | ThridHour0 -
When do my links show up?
For the last two weeks I have been working on linkbuilding. I have downloaded competitors link reports and started contacting or submitting links. In the last two weeks I have gotten about 50-60 or so. In the newest report it shows I went up four c-blocks. Why is that? It is kind of discouraging.
Link Building | | EcommerceSite0 -
Root Domain Link for Affiliate's Link
It seems my affiliate link: http://www.hrmsplugins.com?partners=21 is not being considered as a "root domain" backlink when this link is used on their website. Is there a reason for this?
Link Building | | delphia0 -
About link again
I checked all links to my site (not too many at all) http://oasisoftheseasallureoftheseas.com/ and discovered that very important link – from my supplier,
Link Building | | NadiaFL
Royal Caribbean International is not listed at all. Some links with ‘nofollow’ tags show up but not this one. RCI source here http://www.royalcaribbean.com/customersupport/travelagent/processLocate.do?selectedCountry=USA&taname=&city=&state=&zip=34994&.x=22&.y=6 Any ideas?0 -
Best way to create deep links - Building links to inner pages
I am looking for a cost effective way to rank 30 inner pages, which are all low competition, long tail keywords. What type of links are the best for this type of project, social bookmarks, article marketing, high pr links, etc.... Also who would be good to hire for this type of project?
Link Building | | newcitymoving0 -
How much Link Building?
I'm wondering how much additional directory links to a site, on a monthly basis, would be too much, and potentially seen as too manufactured in Google's eyes. I am referring specifically to good quality, or relevant, directory links, nothing very spammy. I know there is no specific number, just wondering what the consensus is. Would a 10% monthly increase in linking root domains generally be considered too much? 5%? Thanks for your input!
Link Building | | NiallTom0 -
Reciprocal links
Hi SEOmoz Pros, We have vendors from whom I was hoping to get links. To make it more enticing to them I was planning to select a small number of vendors (with good site metrics-PA, DA, PR) and create a "Featured Vendor" module on some pages that would link back to the vendor's site as well--thereby created reciprocal links. I was planning to only have one vendor to a page and only for the pages that we are targeting locally. My hope is to help boost the ranking of those pages. Is it okay to offer our vendors to link back to their site or should I ask for a one-way link back to our page and pitch it as exposure for their brand?? Lastly, does Google penalize for these types of links? Thanks!
Link Building | | AC_Pro1