Organic key word ranking
-
I just noticed we are ranking above our leading competitor for the key words “Joint Care”. Comparing the stats I see the PA for our page is 14, whereas their’s is 18 . (also their DA is 42 whereas ours is 35). So I’m not 100% sure as to why we are ahead of them, is this due to us having 10 links whereas they only have 4 links to the respective pages?
-
How you are checking the rank will influence the result. Checking from your own computers that often "visit" your own site can make your own pages show up better in the rankings.
Did you try using a rank checking service, or an anonymous Google search tool like startpage.com ?
-
Hi there! Adding to what Moosa Hemani said, Google sometimes honeymoons new pages and sites (not sure how old your site is). I can also tell you from experience that page rank and page authority do not always tell the tale in who outranks who. If this were the case, all of the massive websites would completely dominate. Years ago, I had a website called www.iphone5newsblog.com that sates the #1 result for "iPhone 5" for more than a year, and the blog had a page rank of zero. As Googles moves away from links and toward better understanding page content, now more than ever, search engines can discern both authority and relevancy from content alone.
-
Ok, the answer might bore you but this is what the truth is all about so here I go!
Search Engine use around 200+ different signals to rank a website and this links, DA, PA are just the indicators of few.
There are several other reasons why you are ranking above them like:
- Your content is more relevant against that query
- You might have got better quality content then your competitor
- The links that are pointing to your website are less but quality always outranks quantity so maybe you have got better quality links then your competitor
- My be the bounce rate of your competitors website was more than the bounce rate of your website
Long story short, there are tons of possibilities why your website is ranking above your competitors and one of them or may be all can be right or wrong!
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My organic search dropped over 25% since March Update....Any insights?
My website is purecbdvapors.com. Any insight would be greatly appreciated! Anthony
On-Page Optimization | | Purecbdvapors0 -
When do Panda ranking factors apply when Google deindexes a page
Here is 2 scenarios Scenario 1 Lets say I have a site with a ton of pages (100,000+) that all have off site duplicate content. And lets say that those pages do not contain any rel="noindex" tags on them. Google then decides to de-index all those pages because of the duplicate content issue and slaps me with a Panda penalty. Since all those pages are no longer indexed by Google does the Panda Penalty still apply even though all those pages have been deindexed? Scenario 2 I add a rel="noindex" to all those 100,000+ off site duplicate content pages. Since Google sees that I have decided to not index them does the Panda penalty come off? What I am getting at is that I have realized that I have a ton of pages with off site duplicate content, even though those pages are already not indexed by Google does me by simply adding the rel="noindex" tag to them tell Google that I am trying to get rid of duplicate content and they lift the Panda penalty? The pages are useful to my users so I need them to stay. Since in both scenarios the pages are not indexed anyways, will Google acknowledge the difference in that I am removing them myself and lift the panda ban? Hope this makes sense
On-Page Optimization | | cbielich0 -
Page rank check
Hello everyone, How long should I wait to see if page rank for optimized pages have improved? cheers
On-Page Optimization | | PremioOscar0 -
Get the startpage rank high for one word
Hi, This has maybe been asked many times. I wonder for example how our website www.hardtours.se can receive higher ranking for the word "hardstyle". Our competitor has "hardstyle" in the webadress and it feels useless to compete with them since it feels that having the name in the www adress is to hard to compete with. Or am i wrong?
On-Page Optimization | | Zacay0 -
Does reading grade level affect rankings? What level should I write for?
Search engines measure the reading level of your page. But how does it affect ranking? Should I be aiming more for a low or high Flesch–Kincaid grade level?
On-Page Optimization | | stevenw0 -
Some of my pages are ranking for terms which I want other pages to rank for. What can I do to effectively switch the ranking?
Some of the pages are ranking for terms I have optimised other pages for. The pages which are ranking are quite rightly falling, because they aren't optimised for the terms they're showing for. However, I have pages which are optomised for those terms. How do I switch the SERPS to the page I want?
On-Page Optimization | | GlobalLingo1 -
Separately bolded words
Do separately bolded words (for example: red and bike) increase the SEO value of a compound bolding in the code like red bike? I’m a rather inexperienced SEO. Thank you in advance for any feedback.
On-Page Optimization | | mosby1 -
Home Page is Not Ranking Anymore on this ecommerce site
Hi Everyone, I work regularly on this site www.cheapsnapframes.co.uk which is a cubecart based site and upto a few months ago the home page used to rank on poster frames we were on page 1 of google now we are on page 2 but it has dropped the home page and favours a category page. I have been looking at this to try and figure out why and I have today realised I had some external links on the home page pointing to the .com which the site used to run from but has been setup as a 301 redirect so I have changed these to internal links. I have used the on page tool and get an A but its been showing an A for a long time. Is there any other reason why we have lost out on this keyword term? Thank you in advance Tracy
On-Page Optimization | | dashesndots0