Ecommerce Revenue Data is not Similar to Admin Panel Sales Data
-
I am webmaster of E commerce website. And, We're selling online home decor products to USA! Today, I was checking my website Admin Panel sales section. I have found big variation in E commerce Revenue data on Google Analytics and Admin Panel Sales Data.
I am looking forward forward for quick discussion or suggestion on it.
If anybody require further information to know more about issue so please let me know!
-
Hi there, thanks for your question. Did you see Martijn and William.Lau's questions? If you can provide us with more information, we'd like to help you sort this out. If you've already resolved this, please let us know and mark any responses that helped you as "good answers". Thanks so much!
Christy
-
This can happen if your landing page is being viewed more than once. In the event a user goes to http://example.com/ordercomplete?id=5555 , which was completed for $200 is visited twice, it would show $400 in eCommerce metrics in Analytics.
This is assuming your discrepancies are that Analytics is reporting more than your admin. One solution would be preventing users from getting to that page again, whether it is making a redirect to a different URL or a click through to view confirmation type page. There are many solutions, its dependent on your web developer or CMS you are using.
-
What is the actual difference? Could the difference be Tax? Could the difference be multiple transactions for 1 user?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does the new Google Analytics Search Console Beta tool use API to pull more data?
So my client has been asking for definitive proof of why the search query data provided on Google Search Console does not exactly match up the data presented directly in the Search Console itself. The simple answer is that the Google Search Console is limited to 1000 rows of data. However our client is requesting a Google article/documentation of why the new Search Console beta tool has no row limit (hence much more data for a big website). I know that the Google Search Console API was available before Google announced the new Search Console Beta tool in Google Analytics. I also know this API could pull in more data than the 1000 row limit. However is there any article available (preferably from Google) that Google Analytics is pulling this Search Console data via API? Thanks!
Reporting & Analytics | | RosemaryB0 -
Does "not provided" affect the referral traffic data?
There is a discrepancy between what an referring site is showing as clicks back to my site versus what Google Analytics is showing. For example - They are stating that their site sent 100 clicks to my site. The GA data shows 25 referred clicks from that site. Could this be due to the "not provided" that hides most of the keyword data?
Reporting & Analytics | | devonkrusich0 -
Ecommerce site product link. How to handle a link that doesn't exist.
Suppose we have this product A, and we just have a single item for this. When the item is sold out we do not want to show it on the website saying "out of stock". Instead we would like to remove the product from out store which will now result in a url that doesn't exist. And google webmaster tool and Moz analytic will show them as page not found after they crawl over the site. Should i be generating a new sitemap.xml and update ? How do i handle those pages that don't exist anymore ? Thanks
Reporting & Analytics | | MindlessWizard0 -
Universal Analytics Ecommerce data
Hi there, I have started to use Universal Analytics on my ecommerce site. I have implemented the code using Google Tag Manager. I don't see any ecommerce data on Universal Google Analytics under Conversions/Ecommerce. Can you please point me to the right direction? Also, can you please send me the best article on this topic? I want to know the bit of code that I have to add and all that UA can provide to get the most of my data for my ecommerce store. Thanks and regards
Reporting & Analytics | | footd0 -
Different transaction data social channel on Google Analytics
Hi there, On my ecommerce, in order to find out the number of transactions that came directly from my social channels I go to Acquisition->Channels and then I look at the column Transactions for the Social channel. Surprisingly this number differ from the one that I find under Acquisition->Social->Overview and then I select Transaction under Conversions. Then I look at Last interaction Social Conversions to find the number of transactions. The two quantities are totally different for a month window and they should be the same. Can any of you explain to me the reason why? Thanks and regards
Reporting & Analytics | | footd0 -
Google Analytics Showing Inflated Product Revenue
Hi- For the month of Feb on two of our sites we are seeing inflated product revenues. I have not seen this before and I am not having any luck searching for answers. Here is the issue: Product B sells for $159.95 For the month of Feb we sold 3 thus revenue should be ~$479.85 GA is showing Product B's revenue at $3,360.00 I read online that sometimes folks will bookmark the receipt page and that can cause this and we would need to put a catch in place for this but I am guessing this is not the case as it is happening on two sites. Please let me know if you have any questions.
Reporting & Analytics | | K2_Sports0 -
Why are we not seeing similar traffic patterns in a new market?
Good afternoon! We have a large real estate site with over 400,000 urls. We do pretty well with long-tailed search terms (like addresses--- 123 Main Street, Atlanta GA) so we get a decent amount of traffic (3,500-4,000 uniques a day). 2 months ago we opened up in a new market (Nashville) and hoped to see similar traffic for that market after a few of months, but so far we haven't. In fact, we only get about 200 visits a day. I can't seem to figure out why it's taking so long for us to generate similar traffic in Nashville that we see in Atlanta. All of the Nashville properties are in our sitemap and are being indexed by Google. Any ideas why we aren't seeing similar effects?Thanks in advance for any help you can provide! David
Reporting & Analytics | | clickscape0