We can't figure out why competitors have better position(s) in Google
-
We are using MOZ analytics for some days now, and it really helps us with important information about our rankings.
I hope you guys can help us out with the following particular case;In google.nl (dutch) we rank position #18 with the following searchterm 'sphinx 345' one of our competitors rank position #3.
We used the MOZ On Page Grade tool to find out some details about the two pages:
Our page #18: http://goo.gl/cTsbmI
Competitor page #3: http://goo.gl/qk21sMOur page hits an A and Keyword usage for "sphinx 345" = 52
The competitors page hits an A too and Keyword usage for "sphinx 345" = 45About the link structure; for our page there is no link data found in Open Site Explorer. The url exists about a year and a half now.
I'm also very sure we have many internal links to this url.
Does Google and other crawlers have a hard time to crawl our site?(it's a Magento site, our competitors do have custom-made e-commerce systems, maybe that has something to do with it?)As i were saying;we can't figure this out. I hope you guys can help to get us any further.
Regards,
Wilco
-
hi Oleg,
We fixed it. We edited the textblock and added some prominent links. Now we wait for G;)
Also we will continue to edit other page the same way. -
We had some issues to edit these textblocks above the brandpages, but i just fixed this problem and we will start to rewrite some of those text and add some popular/important links to these textblocks asap. Thnx!
-
On http://www.badkamerxxl.nl/f/merk-sphinx/, in the top paragraph.. maybe mention the 345 series and link to it? That would be a strong prominent link.
You'll need to give G some time to reindex structure/links and adjust rankings.
-
On our home/root domain we already have links from brand logo's to the most popular brand pages.
We just fixed our canonical problem as you can see on this page: (other pages are still in page cache, they will get primed this night)
http://goo.gl/d4f2OQAlso fixed alternate rel's and prev/next in head meta.
We also reduced the amount of filters on the brand pages:
http://goo.gl/DXIZAw which should increase the link authority.We already had ALT tags on the product images on page(s) mentioned above.
Maybe you guys have more tips/tricks for better rankings?
-
Hi again Wilco, as Olleg accurately says you must link from authoritative pages, also doubt about this link which you mention as they are very diluted and behind a tab, actually opensite doesn’t detect it nor majestic Seo. NO LINKS AT ALL....
Start linking as Olleg proposes from your root domain as featured article or promote it, or blog on it, put images with links and alts... construct a strong internal link structure and you should see immediate results. Let us know how this works and good luck!!
Cheers
-
Google considers link location for link authority (e.g. header links get more weight than footer/sidebar links). Maybe try adding a "Featured" sidebar widget above your filters and link to your hottest selling sections (would prob improve conversions too )
-
i think you click the first link; which is the 345XS serie, you should scroll down and click the Serie 345 link. (see attached image)
-
Doing what you mention I arrive to another url
http://www.badkamerxxl.nl/f/merk-sphinx/serie-345_xs/
which is not the one you are asking for...
-
Hello Claudio,
We always doubted the internal link structure.
We do have internal links to that particular page on these pages, two examples:http://goo.gl/SRTtn8
Click on second tab 'Specificaties' and look under the specs table.
Maybe the tabs is our problem? Does google have problem with content/links in tabs?http://goo.gl/arxcR5
On the left side you see a 'Serie' filter (checked attached image)
This filter is also in a css div, can google have problems with this also? -
So there are a lot more links on your sphinx page than your competitors so a lot less link authority flows to it (you have way more filters).
As Claudio mentioned, you should get more direct links to that page from your site... "featured products" on your homepage, link from a post in your blog, mention it on category pages (i.e. alle douche).
In addition, you should add rel="prev/next" on pages that have pagination.
-
Hello Oleg,
Thanks for your response. We will fix the canonical problem asap, this is important.
About your first question;
There are many ways to get to that page, for example you can get there by homepage, there are links in the footer. (check attached image)
Once you are on Sphinx page, you can select the Serie 345 link on the left navigation. -
Hi Wilco
Having a quick look I believe you have hit the nail about internal links, I believe you are lacking on those, check if you are linked with do follow links from pages inside your domain that transmits some authority from your root domain and other authoritative sections.
Your competitor has 32 internal links from his own domain, you have none...
In a quick glance I believe that’s your problem and it should quickly solved, maybe you´ll be touching your competitors back in a short time...
Let us know how you manage with this and your results when making a correct internat link building.
Cheers from a very rarely rainy day in southern spain.
-
On your competitor's site, to reach that page I...
http://www.badkamerconcurrent.nl/ > Click "Sphinx" link on bottom > Click '345' in left navigation
How do I get to that page on your site?
In addition, that page has the following tag: rel="canonical" href="" /> [you should either remove it or use the correct url]
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Carl errors on urls that don't normally exist
Hi, I have been having heaps (thousands) of SEOMoz crawl errors on urls that don't exist normally like: mydomain.com/RoomAvailability.aspx?DateFrom=2012-Oct-26&rcid=-1&Nights=2&Adults=1&Children=0&search=BestPrice These urls are missing siteids and other parameters and I can't see how they are gererated. Does anyone have any ideas on where MOZ is finding them ? Thanks Stephen
Technical SEO | | digmarketingguy0 -
What is the best approach to specifying a page's language?
I have read about a number of different tags that can accomplish this so it is very confusing. For example, should I be using: OR
Technical SEO | | BlueLinkERP0 -
Can you have the same brand name for two distinct Google Places Pages
Hello Mozers I'd like to know if two existing GPP can have the same name 'spabycar'. At present 'mobile nail technician' based in W1 and 'spabycar 'WD' are ranking (ironically the one that has the old brand name is very high!). Both need to be 'spabycar' If this is feasible, is there a down side, and is there a good tutorial source for an aspirant to follow? Thanks Catherine
Technical SEO | | catherine-2793880 -
Does a CMS inhibit a site's crawlability?
I smell baloney but I could use a little backup from the community! My client was recently told by an SEO that search engines have a hard time getting to their site because using a CMS (like WordPress) doesn't allow "direct access to the html". Here is what they emailed my client: "Word Press (like your site is built with) and other similar “do it yourself” web builder programs and websites are not good for search engine optimization since they do not allow direct access to the HTML. Direct HTML access is needed to input important items to enhance your websites search engine visibility, performance and creditability in order to gain higher search engine rankings." Bots are blind to CMSs and html is html, correct? What do you think about the information given by the other SEO?
Technical SEO | | Adpearance0 -
How can I optimise for Google Products?
Has anyone got experience of optimising Google Products (Google Base) feeds? I've noticed that, although my site doesn't often appear on page one in the standard results, we occasionally appear right at the top because of the "universal" shopping results. My question is: how can we make this happen more often? There seems to be a lot less competition (presumably because our competitors haven't worked out how to provide the feed to Google yet!), so I imagine it should be easier and quicker to reach the top this way than any other way. Thanks! Alex
Technical SEO | | reddogmusic0 -
Why hasn't my sites indexed on opensiteexplorer.org changed in weeks?
Why hasn't my sites indexed on opensiteexplorer.org changed in weeks, even though I've done link-building like crazy?
Technical SEO | | AccountKiller0 -
What would you do if a site's entire content is on a subdomain?
Scenario: There is a website called mydomain.com and it is a new domain with about 300 inbound links (some going to the product pages and categories), but they have some high trust links The website has categories a, b, c etc but they are all on a subdomain so instead of being mydomain.com/categoryA/productname the entire site's structure looks like subdomain.mydomain.com/categoryA/productname Would you go to the effort of 301ing the subdomain urls to the correct url structure of mydomain.com/category/product name, or would you leave it as it is? Just interested as to the extent of the issues this could cause in the future and if this is something worth resolving sooner than later.
Technical SEO | | Kerry220 -
Can someone break down 'page level link metrics' for me?
Sorry for the, again, basic question - can someone define page level link metrics for me?
Technical SEO | | Benj250