We can't figure out why competitors have better position(s) in Google
-
We are using MOZ analytics for some days now, and it really helps us with important information about our rankings.
I hope you guys can help us out with the following particular case;In google.nl (dutch) we rank position #18 with the following searchterm 'sphinx 345' one of our competitors rank position #3.
We used the MOZ On Page Grade tool to find out some details about the two pages:
Our page #18: http://goo.gl/cTsbmI
Competitor page #3: http://goo.gl/qk21sMOur page hits an A and Keyword usage for "sphinx 345" = 52
The competitors page hits an A too and Keyword usage for "sphinx 345" = 45About the link structure; for our page there is no link data found in Open Site Explorer. The url exists about a year and a half now.
I'm also very sure we have many internal links to this url.
Does Google and other crawlers have a hard time to crawl our site?(it's a Magento site, our competitors do have custom-made e-commerce systems, maybe that has something to do with it?)As i were saying;we can't figure this out. I hope you guys can help to get us any further.
Regards,
Wilco
-
hi Oleg,
We fixed it. We edited the textblock and added some prominent links. Now we wait for G;)
Also we will continue to edit other page the same way. -
We had some issues to edit these textblocks above the brandpages, but i just fixed this problem and we will start to rewrite some of those text and add some popular/important links to these textblocks asap. Thnx!
-
On http://www.badkamerxxl.nl/f/merk-sphinx/, in the top paragraph.. maybe mention the 345 series and link to it? That would be a strong prominent link.
You'll need to give G some time to reindex structure/links and adjust rankings.
-
On our home/root domain we already have links from brand logo's to the most popular brand pages.
We just fixed our canonical problem as you can see on this page: (other pages are still in page cache, they will get primed this night)
http://goo.gl/d4f2OQAlso fixed alternate rel's and prev/next in head meta.
We also reduced the amount of filters on the brand pages:
http://goo.gl/DXIZAw which should increase the link authority.We already had ALT tags on the product images on page(s) mentioned above.
Maybe you guys have more tips/tricks for better rankings?
-
Hi again Wilco, as Olleg accurately says you must link from authoritative pages, also doubt about this link which you mention as they are very diluted and behind a tab, actually opensite doesn’t detect it nor majestic Seo. NO LINKS AT ALL....
Start linking as Olleg proposes from your root domain as featured article or promote it, or blog on it, put images with links and alts... construct a strong internal link structure and you should see immediate results. Let us know how this works and good luck!!
Cheers
-
Google considers link location for link authority (e.g. header links get more weight than footer/sidebar links). Maybe try adding a "Featured" sidebar widget above your filters and link to your hottest selling sections (would prob improve conversions too )
-
i think you click the first link; which is the 345XS serie, you should scroll down and click the Serie 345 link. (see attached image)
-
Doing what you mention I arrive to another url
http://www.badkamerxxl.nl/f/merk-sphinx/serie-345_xs/
which is not the one you are asking for...
-
Hello Claudio,
We always doubted the internal link structure.
We do have internal links to that particular page on these pages, two examples:http://goo.gl/SRTtn8
Click on second tab 'Specificaties' and look under the specs table.
Maybe the tabs is our problem? Does google have problem with content/links in tabs?http://goo.gl/arxcR5
On the left side you see a 'Serie' filter (checked attached image)
This filter is also in a css div, can google have problems with this also? -
So there are a lot more links on your sphinx page than your competitors so a lot less link authority flows to it (you have way more filters).
As Claudio mentioned, you should get more direct links to that page from your site... "featured products" on your homepage, link from a post in your blog, mention it on category pages (i.e. alle douche).
In addition, you should add rel="prev/next" on pages that have pagination.
-
Hello Oleg,
Thanks for your response. We will fix the canonical problem asap, this is important.
About your first question;
There are many ways to get to that page, for example you can get there by homepage, there are links in the footer. (check attached image)
Once you are on Sphinx page, you can select the Serie 345 link on the left navigation. -
Hi Wilco
Having a quick look I believe you have hit the nail about internal links, I believe you are lacking on those, check if you are linked with do follow links from pages inside your domain that transmits some authority from your root domain and other authoritative sections.
Your competitor has 32 internal links from his own domain, you have none...
In a quick glance I believe that’s your problem and it should quickly solved, maybe you´ll be touching your competitors back in a short time...
Let us know how you manage with this and your results when making a correct internat link building.
Cheers from a very rarely rainy day in southern spain.
-
On your competitor's site, to reach that page I...
http://www.badkamerconcurrent.nl/ > Click "Sphinx" link on bottom > Click '345' in left navigation
How do I get to that page on your site?
In addition, that page has the following tag: rel="canonical" href="" /> [you should either remove it or use the correct url]
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can't get my site recognised for keyword
My site prettycool.co.uk and primary we sell fascinators, the problem is I can't get the word fascinators to be listed by Google. We are on the 1st page for most colours ie. pink fascinators, blue fascinators etc. but for the term fascinators even if we fetch we are listed for a couple of hours and then disappear. I've checked for keyword stuffing but our site sell fascinators and we need to have this word in our site and other sites have a lot more references to the term and are listed on the 1st or 2nd pages. We used to be listed on page 1 for many years but the last 2 or 3 years dropped back to page 4 but now nothing. Any help or suggestions would be fantastic!
Technical SEO | | Rutts0 -
Mobile first - what about content that you don't want to display on mobile?
ANOTHER mobile first question. Have searched the forum and didn't see something similar. Feel free to passive- aggressively link to an old thread. TL;DR - Some content would just clutter the page on mobile but is worth having on desktop. Will this now be ignored on desktop searches? Long form: We have a few ecommerce websites. We're toying with the idea of placing a lot more text on our collection/category pages. Primarily to try and set the scene for our products and sell the company a bit more effectively. It's also, obviously, an opportunity to include a couple of long tail keywords. Because mobile screens are small (duh) and easily cluttered, we're inclined _not _to display this content on mobile. In this case; will any SEO benefit be lost entirely, even to searchers on desktop? Sorry if I've completely misunderstood mobile-first indexing! Just an in-house marketing manager trying to keep up! cries into keyboard Thanks for your time.
Technical SEO | | MSGroup
Ross0 -
Help!!! Website won't index after taking it over from another IT Company
Hi, A while back we took over a website that was built in Wordpress. We rebuilt it on another platform and switched the servers over whilst retaining the same domain.I had access to the old GA Account however so did the old IT company. Therefore I created a new GA account and used that in the new website pages.Recently we found the website had been blacklisted (previous to us taking it over) and now after being crawled a lot, only 2 pages have been indexed (over a 2month period).We have submitted a request for revision (to relist the website) buthave had no movement.**Just wondering if having a old, active account that was still linked to their old website would affect our Google listing?****Will dropping the old GA Tracking code/script into the site and deleting the new account enable Google to index?**Also, there is ample content, metadata and descriptions on the site.I welcome any help on this please!
Technical SEO | | nimblerdigital0 -
I don't understand how this site is ranking?
This website is ranking for a very high competitive keyword "bail bonds los angeles" http://www.bondgirlsbailbonds.com/ They maybe have one backlink and 10 citations. How are they ranking for 2nd spot? This doesn't seem possible. Almost 5 other domains on page have pr2 and higher and not able to beat this site. Can someone please explain what might be causing this? thanks in advance
Technical SEO | | webbutler130 -
Should I change by URL's
I started with a static website and then moved to Wordpress. At the time I had a few hundred pages and wanted to keep the same URL structure so I use a plugin that adds .html to every page. Should I change the structure to a more common URL structure and do 301 directs from the .html page to the regular page?
Technical SEO | | JillB20130 -
Can't for the life of me figure out how this is possible !! Any ideas ?
I would imagine it's not all that easy to rank on 1st page ( not going for 1st position here ) for https://www.google.com.au/search?q=credi+cards. I am looking at the AU market. For some reason which I can't figure out Everyday Money Credit Card ( https://www.woolworthsmoney.com.au/ ) ranks number 4. The home page redirect to https://www.woolworthsmoney.com.au/wowm/wps/wcm/connect/wowmoney/wowmoney/home/home/ Why have your homepage in this format ? I would love to hear any theories you guys might have. It does not look like they have a strong link profile , I could not figure out how old the domain was or what other possible reason there is for the site to rank .
Technical SEO | | RuchirP0 -
When rankings dip what's the best diagnostic procedure?
Bonjourno from 10 degrees C lighly raining Wetherby UK 🙂 Every so often SEO feels like a game of snakes & ladders. One minute your rankings go up and then then within the click of a mouse they drop back down. Like a Greek play you begin to feel our mortal lives as SEO pundits is controlled by the Google Gods. A case in point is illustrated here in this graph:
Technical SEO | | Nightwing
http://i216.photobucket.com/albums/cc53/zymurgy_bucket/lincoln-drop_zpseeb04690.jpg Now if i want to explain why the rapid dip has occured for target term "Lincoln Solicitors" here's is what i'd do: 1. Go to webmaster tools and check for crawl errors 2. See if a Google algo change has changed the rules of engagment 3. Check another site administrator hasnt tinkered with the original layout But i wonder what process do other SEO practitioners follow to explain to a disgruntled client - "Why have my rankings that i pay you to look after nose dived?" Any insights welcome:-)0 -
Just relaunched a website - why did it fall in Google's SERPs?
I work for a marketing agency that just redesigned, rewrote and relaunched a client's website. They used to rank #4 on Google for the company's name (which is a fairly common one, for what it's worth). Now they're at #10 and want to know why. I'd like to explain to them what happened but don't know myself. Can someone explain it to me? And can I tell them if/when their ranking might go back up? In case this matters, I can tell you that it looks like Google hasn't yet crawled the new site. Anyway, thanks in advance for any help you can provide.
Technical SEO | | matt-145670