Address on Every page of the website for Local SEO? Good or Bad?
-
Is this good idea to add business address on every page of the website?, How Google see this? and This is Good or bad for ranking?
-
Hi Varun,
You can put your complete NAP (name, address, phone) on every page, but most typically, local business websites put this in two major places: the sitewide website footer and the Contact Us page. It can also be a good idea to have it in the site masthead to help visitors instantly know that your business is local to them. I would only put it on the rest of the pages of the website if it made sense to do so. It certainly won't hurt you if you want to put it on every page, but I don't think it will be of more help than simply having it in the places I've specified, above.
-
Hey Varun
For a single location business serving a relative catchment area this is a total no brainer. Some sites do okay without this but there no reasons I can think of to not do this and certainly in our experience with over 100 local projects this always helps and never hurts.
This is not the be all and end all though and I would want optimised service pages and the like if the business has several sub services so the pages themselves were optimised beyond simply having the address (usual suspects, page titles, meta desc, H1, content etc).
Few pointers and clarifications from our experience:
- You want the full NAP and not just the address
- Ideally your NAP will be formatted exactly as on your Google+ places / local page
- You can use a generator to add some schema mark up to your address for even more sizzle: http://www.microdatagenerator.com/local-business-schema/
Ultimately, and it should always come back to this, if I am a local customer looking for a local business I want to know when I land on that page that they are A) local and B) serve my local area. Having an address on every page helps with this as does having optimised page elements and copy - that is user optimised with search engine visibility in mind.
This is an easy win - lots of positives, no negatives.
Hope that helps
Marcus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are good tests to propose different SEO agencies when you're trying to vet them?
We are trying to narrow down our SEO agency list and I was told to propose 5 different tests. I'm not sure where to start. I also want these tests to help me understand what these companies can do for mine.
On-Page Optimization | | NBJ_SM0 -
Description tag not showing in the SERPs because page is blocked by Robots, but the page isn't blocked. Any help?
While checking some SERP results for a few pages of a site this morning I noticed that some pages were returning this message instead of a description tag, A description for this result is not avaliable because of this site's robot.s.txt The odd thing is the page isn't blocked in the Robots.txt. The page is using Yoast SEO Plugin to populate meta data though. Anyone else had this happen and have a fix?
On-Page Optimization | | mac22330 -
Page Not Indexed
Hi Guys I wrote and published an article last night on my site but it is yet to be indexed. This is strange as articles are usually indexed pretty quickly. Could you have a quick look and see what the problem is? http://www.rankmytri.com/tomtom-running-and-triathlon-watch/ Also all my Blog posts (in the blog section of the site) are not indexed as well (and I dont think they have been for a while) yet I dont have any messages from Google in my webmaster tools. Thoughts? Thanks in advance Ross
On-Page Optimization | | ross88guy0 -
Is this good practise for SEO: www.example.com/testing-once/testing-once.aspx?
My web developer is telling me that it is best practice for SEO to place your keyword in your URL twice. For Example: www.example.com/testing-once/testing-once.aspx. I'm sure that this is not true, could you please help?
On-Page Optimization | | CoGri0 -
Does Too Many On-Page Links on a Page Really Matters?
Does Too Many On-Page Links on a Page Really Matters? Especially if they are pointing to internal page?
On-Page Optimization | | AppleCapitalGroup1 -
Redirecting to an exact match root domain: good, bad, or neutral?
We have a client who wants to secure an exact match domain for their new website, but it's very long. They're wondering about securing an additional domain that is much shorter for marketing purposes (business cards, email addresses, etc). We would then 301 redirect the short domain to the main domain. Are we going to see negative SEO implications from that?
On-Page Optimization | | MackenzieFogelson1 -
Page title
So if we have a main category page on our site (mines an ecommerce site), do we go for more than that main keyword phrase for that category of products, or is it better to just keep it by itself, and not utilize the 65-70 characters available?
On-Page Optimization | | azguy0 -
Should I use a Page Name variable after the ? for a dynamic web page
I'm converting for static to dynamic web pages. It appears that the page name is used for page ranking in the search engines. Will adding a Page Name variable help to increase our SEO. For example aspecialgift.com/subcat.php?PageName=GiftPage&ProductID=ABCDE. Does the page name variable make a difference?
On-Page Optimization | | NCBob0