Does position in local directories effect google detecting citations?
-
There are a lot of local directories that i have seen google pull citations from. Quite often i see people putting listings in these directories prefixed by several "A"s, so that they will appear on the first page of the list.
Just how deep does google crawl through the pages of these lists? will google actually crawl through all the pages?
Some of these directories offer paid listings that appear at the top of the directory. We have been considering purchasing some of these paid positions, so that google would be more likely to pickup our citations.
In one case i have noticed a directory: shopincities.com do something that spiked my interest. Basically, if you start clicking through the different pages of a category, the site will block you after 3 or 4 pages in. It serves you an error saying that you are not human. In my mind this is to prevent google from fully crawling their whole list, so that the people who pay for the top positions are picked up, and the people who don't pay, even though their profiles are listed there, never get crawled by google.
So would you pay for position on these directories? here are some examples:
http://www.shopincities.com
http://www.411.ca
http://www.goldbook.com
http://www.n49.ca
http://torontodirect.com
http://www.yellowpages.comOr would you just throw a whole bunch of A's infront of your business name so you appear on the first page of listings?
Or do you belive it doesn't matter how deep you are in the listings, and with enough time google will find it regardless and credit it as a citation?
-
Thx for sharing your perspective. I need to look into this more. We are just launching our new local campaign.
-
Thx for sharing your perspective. I need to look into this more. We are just launching our new local campaign.
-
Will do.
-
Gareth, Let me know if you see the same things we do?
-
That's really interesting to hear that the PA and rankings are pretty much in line (off I go to review my sites...)
There has been a drop off on Google showing citations, but they still seem to be showing images placed on local directories, in some instances taking the same image from a local directory over one added to a places listing in the live places listing.
-
you are correct, i probably asked too many questions in one thread. i think i will open a new question about my last point. about not all citations are equal in value.
-
This was a very informative and interesting post. I guess i will move away from my focus of citations for a while and back to strong backlinks to build up our PA & DA.
Thank you for clarifying the matter for me.
-
Probably been about 6 months now. and yes, they are coming up in googles index. (well some of them, not the one i described above where the site throttles google's indexing process)
-
We do a lot of Local seo, and have found that Google is just not showing the citations this year that they did last. We also have researched enough of the citations to see that they are not showing up as links either. Our thought is Google has stopped indexing many of these pages.
Last year we could count on 8-10 local citations on Places using the normal mix. Since February of this year, only ONE of those directory listings has shown up as a citation or link.
We now use completely different strategies on citations. We work on getting on local blogs, as well as other small business sites in the city. The other clear trend we see, is if you want to have a well ranked site in Places the direct causation (after having a places account of course) is PA of the sites home page. We looked at ten local categories and the rankings on Google (Places and first page). Simple, in the VAST majority of cases the rankings fall right in line with PA ranking.
The days of Local rankings being a significantly different system than organic SEO seem to be gone.
-
Its a valid question, and something I've noticed myself. There's a couple of things I'd suggest considering.
Firstly, how long ago were the listings in the local directories submitted and accepted? If it's been less than a month it may well be that Google hasn't associated the citation/ link yet to your places listing.
Secondly, have you carried out a search in Google to see if they have indeed indexed the page the link is on, or run a
"link: " type search to see if Google acknowledges the link. -
I think you might need the help of a professional SEO company since you have so many specific questions and theories.
Currently, you are cherry picking a few odd examples, when I believe your time could be better spent making sure you have registered at places that are relevant to your business, onsite SEO, offsite, SEO, linkbuilding, content building, following David Mihms guide...while this will take away from your investigation, it will put you a position to improve your SERP.
Dwelling on a competitor can be a huge waste of time and effort since you can only control what you do. I very much doubt the paid positions are helping him at all.
-
Here's another example:
http://www.yellowpages.ca/search/si/1/Storage-Self+Service/Toronto+ON/in this case the people paying for the priority positions on that page are right at the top of the page, rather than buried 5 pages into the results. in fact they are right at the top of each page of the results, so over and over again they are above the free listings.
I have heard that google considers the value of a link based on its position on the page. So wouldn't it be safe to assume that google also considers the value of a citation based on its position on the page?
-
We are already listed in all the powerful free directories, and have been there for over 6 months. the information about our locations is consistent across all of these sites (i have tipple checked it). yet we still do not see very many citations appearing in the "more about this place" section of the places page.
I have noticed that our competitors that are getting citations from the same free directories that we are not getting our citations from. We are listed in these directories under their free section but our competitors are paying for premium positioning in these directories. Which makes me think that google isn't scraping the entire directory, to get all the way down to our name (which starts with an 'S').
take a look at this page:
http://www.shopintoronto.com/Home/Moving---Storage/
we are listed a few pages in. now try clicking the pages: 2, then 3, then 4, then 5... and you'll get this:
"We're sorry but your web browser has been blocked from our site because we have detected the presence of spyware on your computer.
We recommend you install a spyware remover to fix this problem.
Please click on one of the following recommended links to download and install a spyware removing program. "which leads me to believe they throttle to prevent google from fully indexing their site, thus only paying customers get the citation, and free customers don't really get anything, other than their time wasted....I've only noticed this in one place so far, but it wouldn't surprise me in the least if other websites are using similar techniques to prevent google-bot from indexing anything more than the first page of each category. -
You've asked quite a few questions in one post, but I will do my best to answer a few.
If you are focusing on local SEO, get into as many local directories as you can, and make sure you Name, Address, and Phone number are IDENTICAL in each directory as it is found in Google Places, Bing Local, and Local Yahoo.
When you are listing in the free directories that Google seems to appreciate, e.g. Yelp, Kudzu, Hotfrog, Merchant Circle the search engines will more than likely find them on their own. However, if you are worried about them being crawled/indexed or not seen in a reasonable time frame you could always post the links to your profile to Twitter or Facebook, or in your blog which will also show up in your RSS feed.
While you shouldn't over do it, this can potentially help the process of being found.
Attempt to get into the powerful free directories before you start spending money on the paid, IMO.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Yahoo! Local
Is anyone else experiencing issues with Yahoo! Local listings when trying to make edits? It seems SUPER buggy right now. Just curious is anyone else is having the same setbacks. Thanks!
Image & Video Optimization | | AmberRobinson0 -
Local SEO: Google Places and Google+
Hello, I'm a little confused by Google+ for business. I set up a Google Places page in 2010 and recently changed my address to incorporate my suite number and to spell out "Street" instead of abbreviating. I'm planning on carefully changing all citations to match. Next I started a Google+ page for my business. But I couldn't fill out the address and ended up requesting a postcard for verification to continue. The postcard was sent to the right address but no suite number. I'll still get the postcard, but I can't finish my page yet. Also, I don't know if I have to re-verify my Places page with the slight changes. Am I on the right track?
Image & Video Optimization | | BobGW0 -
Google local listings question
im working with gutter installation company, and we're ranking for all the top keywords in google. the only thing that we're not ranking for is for the map results, for the keyword "gutter ma" since we're located in Springfield ma, i thing Google considers certain areas from Boston, because its more center of Massachusetts, What can i do to improve my rankings in maps for this keyword, because i know it wont work with PO box since i need to confirm an address? Thanks
Image & Video Optimization | | vladraush990 -
Timeline For Local Prospect
Hi Mozzers, I need a judgement. I've been approached by a deck building company whose business is local. They do have an existing web site, but almost no content or indexed content. Their visibility online is very close to zero. They are also a seasonal business, with people getting interested in decks from April through June by which time they would be expecting a result. There is one very large competitor and many smaller ones. This gives me 6 months, starting from very close to scratch. Would you take it on? Discussion and debate welcome.
Image & Video Optimization | | waynekolenchuk0 -
Is Yahoo Directory worth $300?
I am wondering how important it is to have a site listed in the Yahoo Directory? My site is a local real estate site that is on the lower part of page 1 for most of my main keywords. The top of page 1 is dominated by the usual brands. How would having a link from Yahoo Directory benefit me?mthanks all.
Image & Video Optimization | | bronxpad0 -
Is creating great content not important for Local seo?
I'm helping a friend out with Local SEO/Google Places and his content is lacking - no blog, no articles, etc. I've read the major "How To" guides for Local seo by Andrew Shotland and David Mihm and their ranking factors but I never see anything about content or linkbuilding (aside from directories).
Image & Video Optimization | | seo_f20120 -
Google Places Verification
Sometimes you can verify and claim a Google Places listing via phone, other times they will only send a post card. ANy reason why? Is it lack of trust to verify via phone or old dulpicate listings? Post card is just so unreliable. ANy way to "force" a phone verification?
Image & Video Optimization | | Reportcard0 -
How to Determine the value of a Paid Legal Directory
I am considering paying for a listing on the legal directory on FindLaw.com, at a cost of $300 per month. This includes 5 deep links back to our site. I think the value of the listing and profile is next to 0 other than the SEO benefit to obtain a competitive position on the first page of the google map. But I am having a hard time ascertaining the SEO value. They have a page rank of 7 (at times 8 in the past). I have already done many of the other directories, dmoz, BOTW, yahoo! and have a regular blog on my site and lots of content. Will this contribute any noticeable SEO difference? Any thoughts? recommendations? If this will contribute a noticeable SEO difference, then imo it is definitely worth it.
Image & Video Optimization | | jfeld2220