What is a good tool to use to create SEA reports in?
-
Hiya Mozzers,
I'm looking for a tool to create fancy SEA reports in. I'm doing it manually in Word right now and that just takes far too much time and just isn't pretty. We're a small marketing-as-a-service agency and SEA is one of the services we offer, but we're not an Adwords certified partner yet (because we don't have the 10.000 a month yet). So that's to give you an idea of our company size. We're not looking for something big and expensive.
Would love to hear some idea's on tools to use!
Sophie
-
Hi Sophie,
We have built a reporting tool called ReportGarden (http://reportgarden.com). Using ReportGarden it is much easier and quicker to create your SEA/SEM reports. You can create templates that you can be reused to generate reports with a single click. We also provide automation so that you can schedule reports to be emailed to your clients daily/weekly/monthly.
If you have any questions reach out to me at support@reportgarden.com
Ashok
-
This is more towards SEO than PPC, but you might find some useful things in the blog post at http://moz.com/blog/storytelling-through-data-a-new-inbound-marketing-seo-report-structure.
If you do a search for ppc reporting template, you might find some things that will help, especially if you add excel as a search term. Here's one that's several years old, but may still be helpful. http://www.shimonsandler.com/monthly-ppc-performance-report-template/
-
Spyfu have quite good reporting tools which can be branded to your firm.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adwords :what do you think about creating 2 different ad groups for each match type of the same kws into the same campagn?
one modified broad and one exact. ADGR1:
Paid Search Marketing | | pupazzoinfame
+red +cat +buy
+red +cat
+red +cat for +sale ADGR2:
[red cat]
[buy red cat]
[red cat for sale] Am i bidding agains myself without negative kws?2 -
Are there free tools that would tell me the cpc for my keywords?
If not what tools do you recommend to use to get an accurate cpc $ for estimating budget?
Paid Search Marketing | | lina_digital0 -
Time of Day Tool
HI MOZ! A client has asked us to set up their campaigns to help serve ads at the most relevant times of the day based on analytical data. Is there a tool that shows show queries based on time of day? Thanks!
Paid Search Marketing | | wearehappymedia0 -
Which of my products should I advertise for first using Adwords?
Serious Adwords noob here. I have been reading a great deal in preparation for my first Adwords campaign. Strangely enough, I have not been able to find information that might help me determine which of my 180+ products I should begin with and use in my first campaign. I imagine that there is some sort of general criterion like the highest selling item, lowest, one meeting certain criterion in the popularity of it's keywords/difficulty, one with least competition or, most likely, something that I haven't even thought of. Does anyone have any suggestions or a link to something I might be able to read to solve this? Thanks for your help!
Paid Search Marketing | | machineuser0 -
Have you used an ad network other than Google Adwords?
We received a cold call from a company called Division-D. They make a lot of promises which sound good (but that's what marketers do 🙂 ). Advertising on a non-Google network probably would have fewer restrictions than an Adwords campaign and they say that they are fully transparent. Would it be worth it to listen to their whole pitch?
Paid Search Marketing | | Linda-Vassily0 -
Poor performing adwords account - would a new account on a different subdomain be a good way to start a fresh?
Hi We have a client who has a poor performing adwords account and has suggested starting a new account with a different gmail account, different card details and a different subdomain. More specifically we will be using unbounce to create landing pages. I was wondering the following: Will Google be able to relate the new account to the old account? If so will they then use the old accounts history with regards to quality score etc...? The keywords being targeted are in and around "email marketing" which is highly competitive - would a new account struggle at first and need to bid excessively high because of lack of history? They have a high budget - does this affect how quickly and how Google looks at an account - will they get priority? Would it be better to scrap this idea and pause the old campaign and start new campaigns in the same adwords account? Would it be better to scrap this idea and repair the existing campaigns/ad groups? Keen to get people's thought's on this one as I can't seem to find a clear cut answer from the web. Thanks Anthony
Paid Search Marketing | | Tone_Agency0 -
Best keyword traffic analysis tool for long tail search terms?
Please bare with me, this might turn into a bit of a waffle, but I'll get to my question... I promise! I've just been looking at our CPC traffic for April and 2 search terms jumped out at me. I recognised them from previous keyword research because they are search terms that I expected to be high traffic (from past experience), but Google Adwords keyword tools showed them to have no potential traffic, and next to no potential traffic (literally 0 local searches and 12 local searches per month). Last month search term A had 46 visits, with 19:25 average time on site and 8.70% bounce rate and search term B had 10 visits with 14:47 average time on site and 0% bounce rate. For very boring reasons we are not currently able to measure conversions on these terms since (they are related to consumer finance and when a customer applies for finance it is all done on our finance providers website) but despite the low volume, these are pretty good figures for on site behaviour and so it got me thinking... Is there a more accurate tool to estimate traffic volume that we should be using rather than the Adwords tools? I appreciate that the estimates are probably made based on historic search behaviour and April's traffic could just be a one off, but these particular terms used to be insanely popular 4-5 years ago when I worked at a competing company.
Paid Search Marketing | | DWJames1 -
Recommended tools for PPC competitive intelligence?
Do you guys have any tools you recommend for spying on your PPC competition? Trying to figure out which competitive intelligence tool offers the most value. http://searchengineland.com/tips-for-spying-on-your-ppc-competitors-89988
Paid Search Marketing | | qlkasdjfw0