Do you know about SEO and PPC co-optimisation model?
-
I would like to know where can find Bill HUnt's courses. He used to teach at CLICKZ academy but it seems de do not have the course right now, Many thanks, viviana
-
I don't know about the courses, but here is profile info for the man - http://searchenginewatch.com/author/1785/bill-hunt
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to optimise 2 (almost) identical ecommerce pages
I have an ecommerce site selling only 1 product on subscription. However, I want to offer a free trial of the product on 1 page, and a buy it now on the other, thus 2 pages, but selling exactly the same product. I also thought it would give me the opportunity to rank both pages for separate keywords? Will this strategy work, or should I just look at combining both of these pages into 1 ? If so, would I then just build out blog content around my keyword list? Many thanks
Keyword Research | | Ecolaundry0 -
Need advice w/ keywords & content to get started with SEO on my own website
I am a real estate agent, marketing properties to Germans moving to / buying an overseas home in my country. I inquired with a few different SEO agencies and I cannot afford their services, $3000+ a month and my market is not huge as you will see in the search data below. So I will have to go ahead and do SEO on my own and will obviously need some help. The space is not competitive which is awesome. That's how the volume and competition look for the most popular (& broadest) search term is "immobilien countryname" (property countryname), according to Ubersuggest - attachment 1 (translation for reference): property countryname 1300 property in countryname 480 buy property countryname 260 property countryname seaview 170 buy property countryname 110 Here is an example of the top 10 searches for houses by volume. (Attachment 2 is a screenshot of the competition) 1. haus in countryname kaufen 720 $0.14
Keyword Research | | dnlpwrsellr
(house in countryname buy)
2. countryname haus kaufen 590 $0.36
(countryname house buy)
3. einfamilienhaus countryname haus kaufen 210 $0.45
(single family countryname house buy)
4. häuser in countryname kaufen 170 $0.29
(houses in countryname buy)
5. haus countryname kaufen 170 $0.46
(house countryname buy)
6. günstige häuser in countryname 110 $0.10
(cheap houses in countryname)
7. häuser kaufen in countryname location1 110 $0.22
(houses buy in countryname location1)
8. haus kaufen countryname meerblick 90 $0.20
(house buy countryname sea-view)
9. haus in countryname location2 kaufen 70 $0.03
(house in countryname location2 buy)
10. countryname haus am meer kaufen 70 $0.05
(countryname house near the sea buy) the first 5 results are taken by big portals, just the top one has done any optimization at all as you can see the competition is pretty lame, just some of them are doing any SEO, pretty badly (including spammy links), still rank. The way it seems, there are 4 main categories to optimize for: Properties Houses Apartments 'Move to countryname' information Should I optimize my homepage for a 'property' term, 3 other pages for 'house', 'apartment, and 'info' terms? How do I pick keywords to optimize for, esp. considering that they are basically the same e.g.: house in countryname buy countryname house buy house countryname buy or property countryname countryname property property in countryname ...and should I pick just one? What sort of content could I include in a "buy a house in countryname" type of page and how do I write around such keywords? I am having an issue finding examples to follow as there is no competition to emulate and the other markets/countries are dominated by large portals which also seemingly get ranked based on size / authority. Beyond that there is virtually no interest in the country = no traffic, besides general bs such as the language, the weather and such where there are a bunch of huge websites on the first page - so I am not sure what content could I use to drive traffic. I will come up with something, but there are no obvious ones.. My domain name is 1 year old, I have no links yet. Moz reports Page Authority 5, Domain Authority 2 for my domain. I reckon that's enough for starters... Any input and ideas are more than welcome! Thank you. Qy2gat6.png tG93AJt.png0 -
Recommended basic credible SEO on youtube
Hello, I'm teaching a friend SEO and she wants very basic SEO videos on Youtube. I looked for some but there was a lot of incorrect information that some people were giving out. Does any experienced SEOs know of credible, basic SEO videos that the SEOs that make them don't give out backward information. Good quality videos. I will keep looking, but please, if anyone has some gems send them my way. Thanks. Bob
Keyword Research | | BobGW1 -
Photographer home page seo
I have a question about the best way to optimize a photographer's homepage for SEO. It's a simple answer if you specialize in one or two things but in my experience many beginner (and even seasoned photographers) will shoot whatever they can get their hands on. Perhaps you mainly shoot weddings and engagement sessions but you also shoot newborns from time to time, family photos, high school seniors and generic head shots. Granted the short answer may be to simply suggest that they specialize however coming from the photography world that isn't always feasible. Of course we'd suggest that they should create a page for each specialty to optimize for that specific keyword, but I'm talking mainly about the home page. Dallas Wedding Engagement Family Newborn headshot photographer looks pretty spammy and I'm sure Google won't like that either. In some cases you can definitely group things together, like family, senior portrait and new born could feasibly be grouped into "Dallas family portrait photographer" etc, but in other instances where you shoot everything not so much. So with that being said, in terms of optimizing both the title tag and content on the page (easier to separate out) what would your advice be?
Keyword Research | | GNeil0 -
Wordpress SEO: Category page + Product page or only category page?
Trying to improving my website's ranks on google for a specific keyword (e.g. Samsung S6), I'm thinking about doing some experiments. I've a wordpress based blog. Now, I've the category "Samsung S6" (url: example.com/samsung-s6), with only the latest 6 news (with excerpts) + pagination. This ranks good, but it's a bit ugly as a landing page and I want a better rank. I could improve this page by customizing the template and adding some static text, but it could be a time-consuming solution considering that I'm using a third party theme and I should check this every update. Also, it's harder to customize this page then the next solution: I'm thinking about creating a new page Samsung S6 (url: example.com/samsungs6). This page will contain a product overlay (e.g. RAM, HD, screen size etc.), + product description with features and a small review of it's elements (e.g. camera description with results, suggested applications etc.) + some images/youtube videos + latest 6 news (without excerpts) + some links to other relevant pages in my website for that product, including a link to the category page. What will happen in terms of SEO? Any idea if the new page could rank better than the category page, considering that it has more static elements? Not sure if google could detects duplicates, or two page comepting for the same keyword on the same website is a bad thing. Which are your ideas? Is it ok to have two pages competing for the same keyword on the same website?
Keyword Research | | daimpa0 -
Help - my site is losing rank fast and I don't know what I've done!
My site Easigrass.com had been ranking well but recently it's started to fall in the ranks. I don't know why but I've fallen 4 places on the last 2 months for the keyword 'artificial grass'. anyone willing to take a look and throw me there thoughts?
Keyword Research | | Easigrass1 -
Is KEI metric still commonly used by SEOs
I'd like to ask about the KEI, is it used by now? and is it really matters ? I guess # of results by Google is not a good metric to decide if the keyword is good or not? I'd really appreciate your inputs
Keyword Research | | Yaddly0 -
SEO for compound word derivatives
Our company offers services for nonprofit organizations and we are finding that "non profit" and "nonprofit" are both used very frequently in search queries. I suspect Google will treat the two variations similarly but am looking for something more concrete than my anecdotal experience. How does Google treat compound words that are commonly searched for as multiple words? Any suggestions on resources or tests to find a concrete answer for "nonprofit"?
Keyword Research | | Jon_KS0