Keyword Planner - Landing Page Results
-
When i enter a landing page (a site page) in Google KW Planner Tool it returns an interesting set of results that I would like help with please?
The first few results are relevant to that page BUT then it shows KW results that are for any page of my site.
The fact that its reporting on the whole of my site rather than just that page - does it matter? ie will google be able to work it out which is the target page vs links to the rest of my site through the site navigation?
The site had been live since June 2013 and we struggle to get on Page 1 SERPs, for most of our top themes and i wondered whether this could be a contributing factor?
Thanks
Ash
-
Thanks Chris thats cleared that up!
Ash
-
Hi Ash,
Hope I've interpreted your question correctly here so correct me if not.
Landing pages and your site are in the same boat, what I say this lets look at it this way:
Google looks at your LP but to better understand where this page stands it will look at eh surroundings of this page to work out whats relevant it will also look at links going in and out of the page to get an idea what the page is about and how related to a query it maybe.
Now the other thing to remember is the KW planner tool is to help you get ideas for PPC and what words its not a list of keywords Google uses on your page.
I wouldn't over think it too much, there are a million and one things for SEO and it all adds up but content is always a good start if in doubt think of the following: "Why should my page rank number 1?"
Make sure you put the user first, they need to navigate around your site nice and easy and have great content the rest will start to fall into place.
In short:
KW planner is a planner its to help get ideas for keywords not necessarily what keywords Google is suing on your site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Related Keywords: How many separate pages?
We have an attorney website. There is a practice area that our research shows many different 2-4 word length keyword queries for. The keywords are all very different, but they end up in the same kind of legal action. We're wondering whether we should write many different pages, perhaps 10, to cover all the basic different keyword categories, or whether we should just write a few pages. In the latter situation, many of the target key words would be mentioned in the text, but wouldn't get placement in a url or title tags. One basic problem is that since the keyword queries are made up of different words, but result in the same kind of legal action and applicable law, the content of the pages might be similar with the only difference being a paragraph that speaks to that specific key word. The rest of the content would be quite similar among the pages, i.e. "here is the law that applies, contact us." Also, some of the keywords, like the name of the law, would have to be repeated on all the pages.
Intermediate & Advanced SEO | | RFfed90 -
Keyword research
Do I understand it correctly ? Let's say my keyword is Piedmont bike tours. From what I understand I need to use synonyms of Piedmont bike tours that people would use to find my website such as bike trip in Piedmont or cycling vacation in Piedmont and then closely related phrases in my content which are not necessarily synonyms but that semantically related, correct ? Do I need to do that for every topic that I decide to talk about on my webpage. For example let's say another topic I have decided to talk about on my page about Piedmont bike tour is Barolo. Do I need to do the same process for Barolo ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Landing Page Drop Out
Hi, If a product page drops out of organic ranking, but you've made no changes is there a good place to start in order to find out why? I feel like it's almost impossible? Thank you!
Intermediate & Advanced SEO | | BeckyKey1 -
Does having a different sub domain for your Landing Page and Blog affect your overall SEO benefits and Ranking?
We have a domain www.spintadigital.com that is hosted with dreamhost and we also have a seperate subdomain blog.spintadigital.com which is hosted in the Ghost platform and we are also using Unbounce landing pages with the sub domain get.spintadigital.com. I wanted to know whether having subdomain like this would affect the traffic metric and ineffect affect the SEO and Rankings of our site. I think it does not affect the increase in domain authority, but in places like similar web i get different traffic metrics for the different domains. As far as i can see in many of the metrics these are considered as seperate websites. We are currently concentrating more on our blogs and wanted to make sure that it does help in the overall domain. We do not have the bandwidth to promote three different websites, and hence need the community's help to understand what is the best option to take this forward.
Intermediate & Advanced SEO | | vinodh-spintadigital0 -
Consolidating MANY separate domains into a much better, single URL: Should I point a landing page or redirect to the new site?
I am consolidating a site for a client who previously, and very foolishly, broke up their domains like so: companyparis.com companyflorence.com companyrome.com etc... I am now done with the new site, which will be at: company.eu with pages as appropriate: company.eu/paris company.eu/florence company.eu/rome This domain, although not entirely new, does not have much authority or rank. In terms of SEO and link-building, is it better to redirect the old domain to the specific page on the new domain: companyparis.com --> company.eu/paris or... is it better to put a landing page at the old domain LINKING to the page on the new domain: companyparis.com --> landing page linking to --> company.eu/paris
Intermediate & Advanced SEO | | thongly0 -
Report card shows many F's. How do I specify keywords for pages?
I have been doing general optimization for on-page, but still have many F's because SEOMoz considers the pages to be weak for keywords that are anyway not relevant. Is there a way to tease out keywords for specific pages so I can get a more accurate report card?
Intermediate & Advanced SEO | | Ocularis1 -
Using Images Instead of Text to Control Keywords on Page
We have recently updated a key page on our website. It is a template page that is used many times to display search results. The words "price", "revenue", and "cash flow", "not disclosed" are used for each listing on the page -- to minimize their impact on keyword density on the page we used images for these words. Here you can see some examples: http://www.businessbroker.net/State/Florida-Businesses_For_Sale.aspx http://www.businessbroker.net/City/Los Angeles-Businesses_For_Sale.aspx http://www.businessbroker.net/Industry/Auto_Car_Wash-Businesses_For_Sale.aspx You will note these words on this page are images and not regular text. We are certainly not doing this to "dupe" the visitors or Google -- we just want to ensure that each page has keywords pertinent to what the page is about. Bottom line question -- is this an OK practice? Are we running any risk with Google by doing this? I'm particularly nervous these days with all of the Google changes. Your thoughts and guidance on this issue would be much appreciated. Thanks. MWM
Intermediate & Advanced SEO | | MWM37720 -
NOINDEX listing pages: Page 2, Page 3... etc?
Would it be beneficial to NOINDEX category listing pages except for the first page. For example on this site: http://flyawaysimulation.com/downloads/101/fsx-missions/ Has lots of pages such as Page 2, Page 3, Page 4... etc: http://www.google.com/search?q=site%3Aflyawaysimulation.com+fsx+missions Would there be any SEO benefit of NOINDEX on these pages? Of course, FOLLOW is default, so links would still be followed and juice applied. Your thoughts and suggestions are much appreciated.
Intermediate & Advanced SEO | | Peter2640