How often should we refresh or rewrite product descriptions?
-
is it good practice to rewrite our product descriptions every few months?
Thanks
-
I recall Matt Cutts, in one of his videos (https://www.youtube.com/watch?v=z07IfCtYbLw), addressing product descriptions (Scraped from the manufacturer) with E-Commerce sites, especially those sites that are selling products that a hundred, or even a thousand other retailers are selling. He said that you would be ahead of your competition if you took the time to rewrite those descriptions, so they are original and not duplicate content . It is not necessary to refresh or rewrite them every couple of months. Just having a unique description that no one else has for that product will put you ahead of everyone else selling that product.
It would be a good idea to try and get your customers to write reviews on your products and post them on your product pages. This is unique, original content that is fresh. Amazon is a good example of doing this.
-
Google looks for sites with two types of content: Fresh or Evergreen. Fresh would be something you would expect on a news site or blog, while Evergreen is for something that doesn't change, or changes very infrequently.
If you provide content that is in an industry where specifications / news can change regularly, then it could be of benefit. If not, then don't do this just for the sake of it.
However, as Egol said, if you can improve on what is already there, then this could prove a positive move.
-Andy
-
No..... but if you IMPROVE them occasionally it could be beneficial.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I include my company entity in meta description? (for ex. LLC. Inc.)
I'm re-writing my meta descriptions. I'm wondering if I should include the My Company, LLC. in the description or just My Company. Taking out the entity would save about 4 characters.
On-Page Optimization | | IcarusSEO1 -
Smae Category Descriptions but in Different Cities
Hi, I was curious, if I have a guide with 20 categories, and that guide is in 10 different cities, can I have a category description for each city that simply swaps out the city name? Seattle Big Widgets
On-Page Optimization | | EBKMarketing
We offer the largest selection of widgets in the Seattle area. We have small widgets, medium widgets, large widgets. We have so many widgets, most people in Seattle are blown away by our selection. Portland Big Widgets We offer the largest selection of widgets in the Portland area. We have small widgets, medium widgets, large widgets. We have so many widgets, most people in Portland are blown away by our selection. Would this be considered duplicate content, if it's followed by distinct city listings? Writing 20 decriptions would be nicer than writing 200. Just trying to think about SEO, resources, best use of time, etc. Thanks0 -
Getting Duplicate meta title, and meta description errors
I have a website with shopify CMS. At the run time some pages generating itself with Tags name ( or we can say it search pages) which has been used in collections. so it's Meta tag and description is same as well as collection and in SEO tools it showing duplicate meta title, description errors. 1. http://brok3nclothing.com/collections/tanks/girls-skate-clothing
On-Page Optimization | | 1akal
2. http://brok3nclothing.com/collections/accessories/girls-skate-clothing
3. http://brok3nclothing.com/collections/accessories/girls-skate-clothing
4. http://brok3nclothing.com/collections/tanks/girls-surf-clothing For example above URLs are not on website, its generating by self with tags name like girls-skate-clothing, girls-surf-clothing etc. and these pages are accessing Meta titles, description from http://brok3nclothing.com/collections/tanks/ So will you please suggest me that should I worry about these duplicate meta title, description errors ???0 -
What's the best practice for handling duplicate content of product descriptions with a drop-shipper?
We write our own product descriptions for merchandise we sell on our website. However, we also work with drop-shippers, and some of them simply take our content and post it on their site (same photos, exact ad copy, etc...). I'm concerned that we'll loose the value of our content because Google will consider it duplicated. We don't want the value of our content undermined... What's the best practice for avoiding any problems with Google? Thanks, Adam
On-Page Optimization | | Adam-Perlman0 -
Meta Descriptions - Duplicate Content?
I have created a Meta Description for a page that is optimized for SERPS. If I also put this exact content on my page for my readers, would this be considered duplicate content? The meta description and content will be listed on the same page with the same URL. Thanks for your help.
On-Page Optimization | | tuckjames0 -
Duplicate product urls
Our site automatically creates shorter urls for the products. There is a rel canonical tag in place, but webmaster tools shows these urls have duplicate title tags. Here is an example: http://www.colemanfurniture.com/holden-desk.htm http://www.colemanfurniture.com/writing-desks-secretary-desks/holden-desk.htm Should the longer url be redirected to the shorter one?
On-Page Optimization | | thappe0 -
Best meta tite - description writing tool
Hi I am in the process of writing meta titles and meta descriptions for a clients product portfolio. I have the complete list exported from the cms system in to excel. I know I can add some clever logic to build the meta information but for this purpose I want to do this manually. Does anyone have a editor online or an excel sheet that shows you the charactor limits when writing the titles and descriptions. This would be handy if someone has, otherwise it's a case of having to write the excel sheet to do this, not that hard to do but i thought i'd ask the question.
On-Page Optimization | | seohive-2227200 -
E-Commerce product pages that have multiple skus with unique pages.
Hey Guys, With the recent farm/panda update from google i'm at a cross roads as to how I should optimize product pages for a project i'm working on for a client. My client sells tires and one particular tire brand can have up to 15 models and each model can have up to 30 sizes. IE: 'Michelin Pilot Sport Cup' comes in 15 different sizes. Each size will have it's unique product page and description bringing me to my question. Should I use the same description on every size? I do plan on writting unique content for each tire model however i'm not sure if I should do it for every size. After all the tire model description is the same for every size, each size doesn't carry any unique characteristics that I can describe. Thanks in advance!
On-Page Optimization | | MikeDelaCruz770