What's better for SEO a page per review or a page with all reviews?
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Was wondering what's better for SEO. We have a platform where consumers can read and write reviews. But the question is: is it better to give one page per company with all the reviews on it? Or should we have different pages for the specific company?
Example:
Itunes has a company page with all reviews on the page, but not the whole review. You have to click further to view the whole review (new page), at the moment this the current situation.
What if we place the whole reviews on the company page, so you don't have specific pages for the reviews?
Hopefully can someone help us out. Contact me if it's not clear or you want more extended information.
Kind regards
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I hear actually two different reactions, still wondering what's better for SEO. Someone who can help us out?
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Looking forward to other thoughts
I finished analyzing two big competitors, they all put the content on one big page instead of review per review on separate pages. Can't rationalize the better rankings. -
Thanks Olega, but we don't feature reviews in a webshop or business page but we have a portal like TrustPilot where consumers share reviews about tons of companies.
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Thanks Dave! Just to be sure: the option to see the full review, is it on the same page or a new page?
So is it site.com/companyXYZ and there all reviews OR site.com/companyXYZ/thisismyreview (and that for hundreds of reviews of company XYZ) -
Was wondering what's better for SEO.
Unless you are trying to rank for your reviews page, it would make more sense to include the content on the related services page. e.g. if you have multiple reviews/testimonials that mention specific services, try to place them on the most relevant pages. This would boost the relevance and add more unique content to the pages you actually want to drive traffic to.
What I would be more concerned with is user experience... where would visitors be most likely to see and be persuaded by your reviews? That would depend on your business and website layout.
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I would say a page with review snippets with a more option to see the full review.
More relevant content, more pages, more ranking
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