Internal Search Results Appear in Google SERPS
-
My friend is running an ecommerce store selling apparels. How can we make internal search results to appear in Google SERPS and rank them?
For example: the query is "peplum dress". You type the query into the internal search box and it returns a set of results. In this case, it's product listing.
How can we optimize and rank it so it appears in Google SERP? Do we do it the traditional way in terms of links?
Say URL is: http://www.asos.com/search/peplum-top?q=peplum+top&r=2
And we build links to it? Some of you may ask why not create a dedicated page for this, the reason being we'd have too many categories if we were to create one for each.
Thoughts?
-
Hi Edmond,
If you are going to use "search results" pages as good landing pages, they need to be made useful and high-quality enough that Google has no problem ranking them.
To keep using ASOS as an example, this URL ranks very well in the UK for [black dresses]: http://www.asos.com/Women/Dresses/Little-Black-Dresses/Cat/pgecategory.aspx?cid=9419
Using the site's internal search, this page appears if I search asos.com itself for [black dresses]: http://www.asos.com/search/black-dresses?hrd=1&q=black+dresses
There is little difference in the pages, but one sits beneath a folder structure, is linked to, includes a description and has a slightly better optimised title tag. But most importantly, the search results page is excluded via the site's robots.txt whilst the similar landing page is not - http://www.asos.com/robots.txt
For sites without the authority of Asos, I'd say you'd need slightly more than Asos' short black dress description, but in truth this is a search result page by any other name that has been made into a well-ranked landing page.
You see the same thing as you go down the SERP, e.g. http://www.debenhams.com/women/dresses/little-black-dresses versus http://www.debenhams.com/webapp/wcs/stores/servlet/Navigate?langId=-1&storeId=10701&catalogId=10001&txt=black+dresses
I hope this helps.
-
Thank you for responding Keri.
So what do you think is the best to tackle this problem? Create dedicated unique page for all those terms and optimize it the way we do all the time?
Thanks
-
Keep in mind that Google generally does not want to include search results in their search results.
-
Yes. Think of it like another page on your website, and optimize it in the same way. Make sure that it is a useful page, and that it has all the on page elements in place. The biggest issues is going to be duplicate content so, use some programming magic to make sure that you are not creating duplicate content. Then build some internal and external links to it. Just keep taking steps to optimize it in the right way and someday it might rank for you!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
More internal links pointing to internal page vs homepage
I was looking at our GSC internal links section and I saw that we have 901 internal links going to our compare rates form and 890 going to our homepage. At the end of most of our content I add a call to action to our compare rates form. Is this SEO friendly or should I have more pointing to the homepage and less pointing to our compare rates page?
Intermediate & Advanced SEO | | LindsayE0 -
Why do Local "5 pack" results vary between showing Google+, Google+ and website address
I had a client ask me a good question. When they pull up a search result they show up at the top but only with a link to their G+ page. Other competitors show their web address and G+ page. Why are these results different in the same search group? Is there a way to ensure the web address shows up?
Intermediate & Advanced SEO | | Ron_McCabe0 -
Google and PDF indexing
It was recently brought to my attention that one of the PDFs on our site wasn't showing up when looking for a particular phrase within the document. The user was trying to search only within our site. Once I removed the site restriction - I noticed that there was another site using the exact same PDF. It appears Google is indexing that PDF but not ours. The name, title, and content are the same. Is there any way to get around this? I find it interesting as we use GSA and within GSA it shows up for the phrase. I have to imagine Google is saying that it already has the PDF and therefore is ignoring our PDF. Any tricks to get around this? BTW - both sites rightfully should have the PDF. One is a client site and they are allowed to host the PDFs created for them. However, I'd like Mathematica to also be listed. Query: no site restriction (notice: Teach for america comes up #1 and Mathematica is not listed). https://www.google.com/search?as_q=&as_epq=HSAC_final_rpt_9_2013.pdf&as_oq=&as_eq=&as_nlo=&as_nhi=&lr=&cr=&as_qdr=all&as_sitesearch=&as_occt=any&safe=images&tbs=&as_filetype=pdf&as_rights=&gws_rd=ssl#q=HSAC_final_rpt_9_2013.pdf+"Teach+charlotte"+filetype:pdf&as_qdr=all&filter=0 Query: site restriction (notice that it doesn't find the phrase and redirects to any of the words) https://www.google.com/search?as_q=&as_epq=HSAC_final_rpt_9_2013.pdf&as_oq=&as_eq=&as_nlo=&as_nhi=&lr=&cr=&as_qdr=all&as_sitesearch=&as_occt=any&safe=images&tbs=&as_filetype=pdf&as_rights=&gws_rd=ssl#as_qdr=all&q="Teach+charlotte"+site:www.mathematica-mpr.com+filetype:pdf
Intermediate & Advanced SEO | | jpfleiderer0 -
Multiple 301 redirects and old site content appearing in Google results
I have found that for some Google searches the old version of the site on a completely different domain is appearing on page one of the results, while the newer site is only on page 3. The old site is redirecting to the new site with a 301 redirect, however there is also an additional redirect on the new site to force SSL. Despite this when you view the Google cache of the result that appears in Google the content of the page is still the old site. Is this normal or is Google not following the chain of 301 redirects? Edit: I just found out that downloading the page by right clicking a link and clicking download rather than viewing it in a browser leads to the old site appearing and the 301 redirect not being followed.
Intermediate & Advanced SEO | | freshleafmedia0 -
Google penalty or what???
Hi, we have a blog site xxxxxxxxxxx.es, that yesterday dissapear from google ranks all of a sudden it only appears if you write xxxxxxxxx.es I have checked gogle webmaster tools and there are no manual actions, no messages. Also, we don't have much links pointing to this site. Webmaster tools show only 319 links. We don't understand what have happenned. Never see something similar. What do you think? Any help would be appreciated. How do you proceed in this cases? It doesn't seem to be a link problem. How do you know what kind of penalty do you have? Thank you. Update: Hi, the domain is www.crearcorreoelectronico.es I have check the majestic seo, ose, and wmt and get the links. We have some links that are not good, but are automatic ones, that some portals generate. Maybe is something related with the content. I don't know Thanks
Intermediate & Advanced SEO | | teconsite1 -
Google Plus Authorship
Situation Description: I have a website called Website A. I wish to migrate alot of the content from Website A to Website B. Website B will be on a completely different domain name and environment. Authors of Website A will act as contributing authors for Website B. It is also possible that other contributing authors of other websites C and D commit to writing content on Website B. Questions (1) Does it make sense to create a google plus profile under UserA@websiteA.com and link from content on websiteB to their google plus profile under UserA@websiteA.com? (2) Does AuthorRank affect PageRank? If yes, if I take the above approach would websiteA be effected or websiteB since the content writers of websiteA are contributing to websiteB? (3) Is it ok for userA to have a corporate google plus profile assuming he might also have another google plus profile under a different address? I always think it make sense that there exists a google plus profile at an employee level and another google plus profile at a personal level. (4) If an employee leaves the company, do I leave his/hers Google Plus profile alive? The fact that no more content would be published under that particular profile, would that negatively effect author rank over time? (5) Another interesting observation is that UsaToday, CNN etc do not use authorship? No authors link to their twitter profile or google plus profile. Shouln't they be doing this in terms of author rank or is author rank not that important? Thank you
Intermediate & Advanced SEO | | seo12120 -
My landing page changed in google's serp. I used to have a product page now I have a pdf?
I have been optimizing this page for a few weeks now and and have seen our page for up from 23rd to 11th on the serp's. I come to work today and not only have I dropped to 15 but I've also had my relevant product page replaced by this page . Not to mention the second page is a pdf! I am not sure what happened here but any advice on how I could fix this would be great. My site is www.mynaturalmarket.com and the keyword I'm working on is Zyflamend.
Intermediate & Advanced SEO | | KenyonManu3-SEOSEM0 -
Google +1 and Yslow
After adding Google's +1 script and call to our site (loading asynchronously), we noticed Yslow is giving us a D for not having expire headers for the following scripts: https://apis.google.com/js/plusone.js
Intermediate & Advanced SEO | | GKLA
https://www.google-analytics.com/ga.js
https://lh4.googleusercontent.com... 1. Is their a workaround for this issue, so expire headers are added to to plusone and GA script? Or, are we being to nit-picky about this issue?0