Google ranking is HORRIBLE. Following SEOMoz suggestions and just can't climb.
-
First of all, the URL is stores.dhsequipment.com.
In January, this online store switched from Homestead to Big Commerce. Since the store updated, we decided now is the time to update our product descriptions, URL's, title tags and meta descriptions. (For the first time, we had the ability to customize our URL's.)
Product Description: I went through 2,500 products and updated the product description. I added an H1 & H2 to each description, and included pertinent information such as part numbers. Each product also received a new page title, meta description (which is usually the first line of the product description, don't know if this is bad or not) and a new URL, (which did redirect).
Once I would complete a section, I would submit a new sitemap to Webmaster Tools.
After a month and nothing happening, I started using SEOMoz which helped me rebuild some of my more important pages, such as the home page and main category pages such as:
http://stores.dhsequipmentparts.com/stihl-ts420-parts/
http://stores.dhsequipmentparts.com/stihl-ts700-parts-stihl-ts800-parts/I fetched these pages in Webmaster Tools after completion. However, it's been several weeks since and I'm still on page 4 or 5 in the SERPs.
Just a little history on the store; this store has been in operation for more than 6 years. Previously, we ranked on page one for 75%+ of our products. My belief is because our URL's had history, probably more so than our competitors.
I'm not sure what I should do. Business is super slow and we can't afford to wait much longer.
-
That is our next step. We discussed it this morning after your original post. Thank you.
-
Regardless of what Google says or does, links are still a huge factor in search rankings. You need to some quality links to your site to see improvement in your SERP positions. The Moz blog is full of tips on it.
-
Honestly, we've never had any.
-
On top of the site move issues, I just put your site in Open Site Explorer and you have no backlinks from anyone. That's a big part of your ranking problem. Did you get rid of a bunch or have you never had any?
-
There are many routes. I am not saying which one is best or which one will work. Some might work, some might be a disaster. I suggest hiring an SEO who has experience in recovering site moves that have gone bad.
Two routes that come to my mid are...
A) Go back to Homestead and have them restore an exact copy of your site from back up. This would have been a good choice if done immediately after your move. Now a couple months have gone by and this might be a bad move. You need advice from someone who has experience in this problem.
B) If you have a list of the Homestead URLs. You might be able to find someone who knows how to do 301 redirects on BigCommerce. I saw lots of old URLs of your site at Archive.org and they were hitting 404 pages on your new domain, some were doing 302 redirects, some were producing an empty page. This might recover some of your loss. How much, I can't say. You need an experienced person.
So there you have Door A and Door B. Each has its problems. There could be Door C and Door D that an experience person would know about.
If this was my site I would be hiring experience as soon as possible.
-
In the case that I do not have access to the htaccess file, is there anything else that I can do? Or, is there anything else that I could do regardless?
-
I believe our old, previous store has been taken down by Homestead.
So, if you left Homestead and they have shut down the service that you had there... then you will need to have an htaccess file on your current host that lists all of the Homestead URLs and 301 redirects every one of them to equivalent URLs on your BigCommerce site. Without that the traffic flow from Homestead will be cut off and the powerflow will evaporate.
-
According to Big Commerce? Yes, old URL's will 301 redirect to new URL's automatically when you edit them. However, when we first started updating our products, we found that a lot of product URL's didn't redirect. Instead it gave us a 404 page.
I believe our old, previous store has been taken down by Homestead. I can't find any of our old organic results for that store to give you an example.
-
You mentioned that you changed your URLs. Did you do 301 redirects to the new URLs to preserve the rankings and power?
If I grab old URLs of your site from archive.org and copy/paste them into a browser most of them are hitting 404 pages.
Also seeing duplicate content on the mybigcommerce
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Suggestions on dealing with duplicate content?
What are the best ways to protect / deal with duplicate content? I've added an example scenario, Nike Trainer model 1 – has an overview page that also links to a sub-page about cushioning, one about Gore-Tex and one about breathability. Nike Trainer model 2,3,4,5 – have an overview page that also links to sub-pages page about cushioning , Gore-Tex and breathability. In each of the sub-pages the URL is a child of the parent so a distinct page from each other e.g. /nike-trainer/model-1/gore-tex /nike-trainer/model-2/gore-tex. There is some differences in material composition, some different images and of course the product name is referred multiple times. This makes the page in the region of 80% unique. Any suggestions welcome about the above example or any other ways you guys know of dealing with duplicate content.
On-Page Optimization | | punchseo0 -
Can't see the woods for the trees
Ok, I'm going be really cheeky here, so apologies in advance! We have this site www.simplychaise.co.uk and its not ranking anywhere in the top 50 for the term 'Chaise Longue' Moz has picked up a few issue with duplicate titles and a couple of 404's which I will fix shortly, It dosen't have any backlinks but I'm stumped as to why it isn't ranking higher than what it is, I'm not expecting 1st position but outside of the top 50 is something else. The site looks ok to me, but I think it might be a case of I've been looking at it so long that I can no longer see the wood for the trees. Could any kind hearted Mozer point me in the right direction here please, what am i missing? I'd greatly appreciate it, many thanks in advance for being so cheeky and well, useless! Jon
On-Page Optimization | | Jon-S0 -
Google Rich Snippet
So i have been implementing rich snippets for work and all has been good until now, As you can see below the meta description has all of a sudden included the review date. The review date is the only date on the page. Any ideas what could be causing this? Thanks wqLKKl9
On-Page Optimization | | David-McGawn0 -
Understanding why our new page doesn't rank. Internal link structure to blame? + understand canonical pages more.
Hi guys. Sorry it's an essay...BUT, i think a lot of you will find this an interesting question. This question is in 2 (related) parts, and I imagine it would be an 'advanced' SEO question. Hoping you guys can help bring some real insight 🙂 Always amazed at the quality for this forum/ community. **Context... ** We had a duplicate content issue caused by this page and it's product permutations, so we placed canonical tags on all the product permutations to solve it. Worked a treat. However, we now have more **product ranges. **We now sell Diaries, Notebooks & Music books, which are clearly different from one another. So...we've placed canonical tags on all the product permutations leading back to the 'parent' theme. In other words, all the diary permutations 'lead back' to the diary page. All the notebooks permutations 'lead back' to the main notebook page. So on and so forth. Make sense so far? Context end..... Issue. Amazingly our Diary page outranks our notebook pagefor the search term 'Design your own Notebook'. The notebook page is well optimised for this search term, and the diary page avoids the word 'notebook' altogether (so no keyword cannibalisation going on). Possible reason? Our Diary page has a vast amount of internal links to it throughout our site. The notebook page has only a few. Could this be the issue? If so, what reading/ blogs/ content/ tools would you recommend to help understand and solve this problem? i.e) Better understanding internal link structure for SEO. 2nd part of the question (in the context of internal linking for SEO). When there are internal links to a page with a conical tag does that 'count' towards the 'parent page', or simply towards that specific page? I really hope that makes sense. If it's clear as mud just shout. Isaac. EDIT: All pages in question have been indexed since we added these changes to the site.
On-Page Optimization | | isaac6630 -
Can't get my preferred URL, how much does it matter?
Hi guys. I'm building a new site at the moment - seen a solid SEO opportunity for my work. I'm a producer engineer, specialising in mixing and mastering, so i'm creating a site for online mixing services. After a bit of keyword research I decided that "online mixing" was the best, most relevant and high volume term to go for. Ideally i'd like my home page to be www.onlinemixing.com (or something similar) but alas! It's been taken, as well as all the variations (like switching words, hypens etc) How much does this matter form an SEO point of view? E.g - For the search term "online mixing" would - www.onlinemixing-signalchain.co.uk be much worse than -www.onlinemixing.co.uk? Or am I sweating the small stuff? Any thoughts would be greatly appreciated. Isaac.
On-Page Optimization | | isaac6630 -
How can I nofollow my affiliate links?
I have a lot of affiliate links and I need to find an efficient way to nofollow them. I have over 500 blog posts and most have an affiliate link. I use Wordpress and Genesis. Any advice?
On-Page Optimization | | 2bloggers0 -
Submitting URLs to Bing and Google
Does Submitting URLs to Bing and Google actually do anything? Is it worthwhile? What I mean is submitting intermittently individual URLS after already submitting the sitemap.
On-Page Optimization | | FCAbroad0 -
Can't find Text-Only Cached version in Google search
Hi, I'm trying to view the text-only of a webpage to run a SEO audit, however Google does not give me this option. When i click the two arrows that appear to the right of a search result, the only option I get is Cached. Is there a reason this might be happening? I've tried clearing my cookies, signing out of Google, and anything else I could find on my troll of the internet. I also tried text, only please! however whether this works or not is debatable considering it shows me actual pictures on the site. Any ideas, or maybe another add-on that will work?
On-Page Optimization | | JuiceBoxOM0