Homepage SEO
-
Hi
I have designed my site with about 10 pages which focus on my main keywords.
My question is what should I do about the homepage?
Do I focus on a keyword on just my brand name?
The homepage is a showcase of all my services and a bit about us.
Thanks
-
I suggest you optimize your home page for high search volume keyword in your category / business (site's category/business as a whole).
-
Hi Jamie,
"I have designed my site with about 10 pages which focus on my main keywords."
You may want to be careful not to over optimize your site now you've created a site with a focus on keywords but don't forget Google's focus is users, if you focus on users you're already on the same page as Google - so you can have some great content that users will love and if users love it Google will, there is nothing stopping you from slipping a few keywords in there either.
Now onto the Homepage, think of it like a Tree, the homepage is the trunk that all your users will navigate to all the different branches, so you want to make sure its easy to get to the branches and then easy to get back again. It's a good idea as you said to have a bit of an intro and make sure its got some good navigation.
I really recommend taking a look at a nice Moz guide - http://moz.com/beginners-guide-to-seo/basics-of-search-engine-friendly-design-and-development
If you're still unsure take a look at some of your competitors see what they've done get some ideas.
Hope some of that helps and best of luck with your homepage.
-
Hi Jamie,
If the product pages are strong enough off and on-page to rank for their keywords, the home page can act as a catch-all for brand traffic - you see large corporations rank like this often. For instance, say Aviva insurance ranks with its car insurance page for [car insurance], health insurance page for [health insurance], etc., its home page ranks for the brand name and maybe for some general insurance queries that do not specify what the person wants to insure.
On the other hand, there was a time when confused.com ranked first and second in the UK for some insurance terms, once with its home page and once with its specialised insurance page. This isn't ideal and Google usually puts a stop to this pretty quickly, and it's usually only very strong sites that achieve rankings like that, albeit temporarily.
For an extremely weak site, sometimes focusing on the home page is better, but Google would prefer to rank specialised pages for specialised queries as they serve the needs of the searcher better.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking for an SEO Expert
We're overwhelmed with client work and looking to hire an SEO professional to handle our local rankings and give us a fresh perspective. Feel free to message me privately or reply here. Thanks!
On-Page Optimization | | ScottImageWorks0 -
Do parameters in a URL make a difference from an SEO point of view
We us a number of different parameters in a number of our URLs to track how the user has navigated to the page. So for example we will have a page www.example.com/product/?banner to show that the user has navigated to the page from the banner as opposed to www.example.com/product/?footer to show that the user has navigated to the page from the footer. Do search engines treat these pages as the same page or different pages? Thanks
On-Page Optimization | | cbarron0 -
SEO JOB
I am looking to hire someone who could help me to rank my page better: pediatric-dentist.org. If you are looking for a job and think you might be able to help me out please let me know thanks. I am looking to hire someone ASAP who could start ASAP. Good SEO practice for both of us. Thank you,
On-Page Optimization | | help4561 -
Address on Every page of the website for Local SEO? Good or Bad?
Is this good idea to add business address on every page of the website?, How Google see this? and This is Good or bad for ranking?
On-Page Optimization | | Dan_Brown10 -
On page SEO Strategy / What pages to use?
What is the best page to use for targeting your hard to rank keywords? The keyword phrases in question here are "Acrylic Tank Manufacturing", "Custom Aquariums", & "Acrylic Aquariums" As of right now we have created 3 separate pages for each one of these keyword phrases. http://seaquaticaquariums.com/custom-aquariums for "Custom Aquariums" http://www.seaquaticaquariums.com/custom-aquariums/acrylic-aquariums/ for "Acrylic Aquariums" http://www.seaquaticaquariums.com/services/acrylic-tank-manufacturing/ for "Acrylic Tank Manufacturing" Or are we better of using the home page http://www.seaquaticaquariums.com/ for the our main hard to rank for terms. Generally speaking I would think more people will link to our home page.
On-Page Optimization | | SeaQuatic0 -
How to leverage user reviews & ratings to help in SEO rankings
Folks, We have User Generated Content site in travel domain, we want to leverage reviews & ratings for SEO rankings/CTR . We already are getting micro formats in google but not in all the cases. Any ideas/suggestions will be really very helpful. Thanks in Advance. -Amit
On-Page Optimization | | holidayiq0 -
Does Changing Hosting Provider Affect SEO?
I am having a site with more than 1,500 visits per day and I have suffered from two "blackouts" of one day each with my actual hosting Provider. I would like to change the Hosting Provider, but I am afraid of losing lots of visitors if I do the change. The change will be to a dedicated IP and the location of the IP will be in the same country. Will my site be affected on SEO results as a consecuence of this change? Thanks and regards Maria
On-Page Optimization | | goperformancelabs0 -
SSL sites and SEO
I'm seeing a lot about how SSL sites can negatively affect SEO from the analytics perspective, but if duplicate content issues are addressed and load times are OK, what else is there to worry about? Any advice is much appreciated. Thank you!
On-Page Optimization | | PerfectPitchConcepts0