Http vs https: which is better for seo / usability
-
Hi All,
Firstly thank you for taking the time to look. My dilemma is as follows;
I have a site on wordpress that I have added an ssl certificate to and the entire domain is secure.
The site has a mix of content including a blog area and product pages.
My question is what does Google prefer, http or https or does it not matter
As i see it my option is to keep the entire site as https and enforce this sitewide so all non secure content redirects to the https version or i could enforce https just in the cart and or product pages, all other content, homepage, blog, about us, contact us etc would be http.
From an seo perspective ie google search engine, is their a best way to proceed?
Finally, as i currently have http and https both displaying ie duplicate, what would be the way to fix this, i have yoast plugin so can set the canonical there and can also edit my robot.txt.
I have come across this resource (http://www.creare.co.uk/http-vs-https-duplicate-content) and am wondering if this guideline is still correct or is there another more current way, if so I would be grateful if you could point me in the right direction.
thanks in advance.
-
Hi tahirekhanvc,
I'm a big fan of Matt Cutts, and you should be, too. Check out what he has to say about duplicate content: http://searchenginewatch.com/article/2319706/Googles-Matt-Cutts-A-Little-Duplicate-Content-Wont-Hurt-Your-Rankings
I had a similar issue with a client a year or so ago. As I'm sure you know, secure pages are encrypted and need to be decrypted, which takes more time and requires more resources. And with that, speed may become an issue, and speed is a ranking factor.
A good rule of thumb is to secure pages that communicate private data, i.e. contact pages, carts, etc. If you are offering some sort of security service, or if your business model requires earning a great deal of trust from your visitors, then go secure the site. Now I'm talking about sites like https://squareup.com/ (FYI, I actually do not recommend that service but you can see the home page is secure). And that company actually takes it one step further with an EV SSL, where you can show your company name in the green bar. Go for a purpose, but not SEO in particular.
Matt went over this about the time Facebook switched to https. https://news.ycombinator.com/item?id=4801641 Now it's up to you to make the call, but make it and stick with it. What you don't want to do is go back and forth a couple times trying to rank better thinking that this is a major problem.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Resolving 301 Redirect Chains from Different URL Versions (http, https, www, non-www)
Hi all, Our website has undergone both a redesign (with new URLs) and a migration to HTTPS in recent years. I'm having difficulties ensuring all URLs redirect to the correct version all the while preventing redirect chains. Right now everything is redirecting to the correct version but it usually takes up to two redirects to make this happen. See below for an example. How do I go about addressing this, or is this not even something I should concern myself with? Redirects (2) <colgroup><col width="123"><col width="302"></colgroup>
Technical SEO | | theyoungfirm
| Redirect Type | URL |
| | http://www.theyoungfirm.com/blog/2009/index.html 301 | https://theyoungfirm.com/blog/2009/index.html 301 | https://theyoungfirm.com/blog/ | This code below was what we added to our htaccess file. Prior to adding this, the various subdomain versions (www, non-www, http, etc.) were not redirecting properly. But ever since we added it, it's now created these additional URLs (see bolded URL above) as a middle step before resolving to the correct URL. RewriteEngine on RewriteCond %{HTTP_HOST} ^www.(.*)$ [NC] RewriteRule ^(.*)$ https://%1/$1 [R=301,L] RewriteCond %{HTTPS} !on RewriteRule (.*) https://%{HTTP_HOST}%{REQUEST_URI} [R=301,L] Your feedback is much appreciated. Thanks in advance for your help. Sincerely, Bethany0 -
Sudden Indexation of "Index of /wp-content/uploads/"
Hi all, I have suddenly noticed a massive jump in indexed pages. After performing a "site:" search, it was revealed that the sudden jump was due to the indexation of many pages beginning with the serp title "Index of /wp-content/uploads/" for many uploaded pieces of content & plugins. This has appeared approximately one month after switching to https. I have also noticed a decline in Bing rankings. Does anyone know what is causing/how to fix this? To be clear, these pages are **not **normal /wp-content/uploads/ but rather "index of" pages, being included in Google. Thank you.
Technical SEO | | Tom3_150 -
Is there an SEO advantage to blog content being a child of /blog/ rather than the homepage?
I'm working on a website where all the blog content is listed as separate pages from the homepage, eg: www.domain.com/first-blog-post
Technical SEO | | MillyShaw
www.domain.com/second-blog-post However, it would make my life easier if all blog content was listed under /blog/ so that I could analyse it better in Google Analytics. Eg I'd like it to be: www.domain.com/blog/first-blog-post
www.domain.com/blog/second-blog-post The developer is not keen because it would create extra work for him, and he's also said it's a bad idea from an SEO point of view. But is this the case? Presumably with 301s in place it wouldn't make a difference? Thanks for your help!0 -
Domain name SEO
I would like to hear your opinion about which between robotics.kawasaki.com and www.kawasakirobotics.com is more effective for SEO of keyword robotics and kawasaki. We have been using kawasaki.com domain name for more than 15 years.
Technical SEO | | Iwashima0 -
SEO value of InDesign pages?
Hi there, my company is exploring creating an online magazine built with Adobe's InDesign toolset. If we proceeded with this, could we make these pages "as spiderable" as normal html/css webpages? Or are we limited to them being less spiderable, or not at all spiderable?
Technical SEO | | TheaterMania1 -
Http:// to https:// 301 or 302 redirect
I've read over the Q & A in the Community, but am wondering the reasoning behind this issue. I know - 301's are permanent and pass links, and 302s are temporary (due to cache) and don't pass links. But, I've run across two sites now that 302 redirect http:// to https://. Is there a valid reason behind this? From my POV and research, the redirect should 301 if it's permanent, but is there a larger issue I am missing?
Technical SEO | | FOTF_DigitalMarketing1 -
SEO Checklist
Ok I know that this would be a huge over-simplification but I am wondering if there is (at least a bird's eye view) a checklist of SEO do's and dont's? I checked to see if something like this existed but could not find one. Any help would be much appreciated. Thanks~
Technical SEO | | bobbabuoy0 -
Duplicate content and http and https
Within my Moz crawl report, I have a ton of duplicate content caused by identical pages due to identical pages of http and https URL's. For example: http://www.bigcompany.com/accomodations https://www.bigcompany.com/accomodations The strange thing is that 99% of these URL's are not sensitive in nature and do not require any security features. No credit card information, booking, or carts. The web developer cannot explain where these extra URL's came from or provide any further information. Advice or suggestions are welcome! How do I solve this issue? THANKS MOZZERS
Technical SEO | | hawkvt10