Local SEO?
-
Hello everyone,
I've just been through the Moz Local learning area, which is pretty informative. However, a lot of it seems like good practice for general online marketing (mobile friendly websites, goals per page...).
I'm new to all this - am I missing the point?
William
-
So glad to be of help, William!
-
Hello Miriam,
This is a really good answer, very clear and helpful so thanks very much.
I shall now read the rest of it..!
William
-
Hi William,
Good question! Let me give a definition of Local SEO that I think may be helpful.
Local SEO is good SEO + geography.
What does this mean? If you're familiar with SEO best practices, nearly all are directly applicable to Local. You'll need:
-
An optimized, crawlable, high quality website
-
A presence on other websites, namely via the building of citations on local business directory-type sites, but also via other types of websites such as industry publications, local blogs, etc.
-
In competitive niches, links and social
-
A plan for ongoing content development.
All of this is, indeed, just good design, usability, SEO and SEM, but the main difference is that geography is at the heart of what you're doing in each of the above practices. You're not trying to rank for the world, for the US, for a whole state; you are trying to rank for a specific city or a number of specific cities, and so everything you do must reflect this.
SEO is an excellent lead-in to learning Local SEO, because so many of the best practices you've already learned will be directly applicable. Does this help answer your question? If not, please let me know. I helped create the Moz Local Learning Center and if you've found something about it to be unclear, I'd be happy to chat further!
-
-
White-hat SEO (which Moz is completely about) incorporates good general marketing practices (like mobile experience, design, CRO...) Moz Local is a tool that will get and maintain your most important online citations for your business. These citations hold value for local search results for your business.
If you want to learn more about local SEO, check out some of these Moz resources:
-
Thanks Dave!
I was just thinking what were the differences between SEO and Local SEO, as the technical stuff you mention I assume is part of both.
Blood, Sweat and Tears - not sure. Cake perhaps?
-
William,
Welcome to the world of SEO, it's a journey which switches paths and takes you down dark alleys!
What are you trying to accomplish? The main rules of SEO
Domain, Structure of Site & URLs, W3C, Unique Content, Relevant Content, Easy to Read Content, Direct Content, New Content and More Content.
Lack of Errors, Monitoring, Analysis, Blood, Sweat and Tears.
Still up for it? Good luck, let me know if I can help.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to optimize landing pages for local search?
I'm trying to understand how to optimize landing pages to appear in local search. For example, if someone in Chicago searches for "plumber", Yelp has a page "Top 10 Plumbers in Chicago." They are generating these pages for numerous business types and cities. I can't see anything on the page or metadata that indicates a geographic location or business type. What optimizations are they doing to get Google to know that it's a page for a specific city and type of business?
Local SEO | | Tourizee0 -
Does popup ads affects SEO?
Hi, webmasters, As a part of Christmas, we have enabled some pop-up advertisement on our homepage. However, we are doing SEO for our services, and if there any SEO experts here, please share your view on my question. Reference of the website which im saying is https://www.cash4carremovalsydney.com.au/ However, if this affects SEO, tell me an alternate solution for this concern for promoting our Xmas offer for our cars removal services.
Local SEO | | AnuManish0 -
Is dynamic keyword insertion a viable local SEO tactic/strategy for your content?
Hi mozzers, I have a meeting tomorrow with the dev team to discuss about dynamic keyword insertion implementation on a new site. This site currently holds 40 geo specific microsites with several service pages each carrying unique content. These pages(about 400 pages) are seen by VP of marketing as hard to maintain and inconvenient when wanting to change content across these pages. The VP is looking to automate content as much as possible without hurting our local SEO efforts. The dev team will be asking me if dynamic keyword insertion could a viable strategy for these 40 locations without harming local SEO. Currently we have a robust local SEO strategy in place and wouldn't want to change it unless dynamic keyword insertion is a viable option and won't hurt all the seo efforts that are in place? If this is not a viable solution, any recommendations on any other solutions we could use to satisfy the VP? If you have used DKI for your local SEO efforts, please share your thoughts and results that you have seen. Any real case scenario data/knowledge would be really helpful. Thank you!
Local SEO | | Ideas-Money-Art0 -
Legalicy of videos used for local SEO
Hello, A client of mine wants to use someone else's video (video of how to train your dog) in his pages for "dog training (His City)" The person who makes the how to train your dog videos sells DVDs and that's how he makes his money if that matters. We want to make sure we're giving the proper credit and doing this OK. What do we need to keep in minds for legalities and respecting the author? Thanks.
Local SEO | | BobGW0 -
Find high DA link opportunities in your local area
Hi, part of my link building strategy is ideally going to be from outreach to local businesses. I run a local service business operating in multiple locations (with no physical base). I have created local landing pages on which I'm showcasing local businesses and photographers (relevant not in terms of industry but location). Its my intention to show off their business as best I can, then get in touch to say "hey, we love what you're doing with X product/service, check out our site here [link]. We'd love it if you could link to us etc etc". Assuming that this is a valid strategy, what is the best way to find locally relevant sites with the highest domain authority?
Local SEO | | Cleanily0 -
Best approach for international multi country SEO
Hi all We're working with a client that is in the travel industry and they already have a relatively new site (setup in September 2014) which is on a .com domain We've completed a digital strategy for them and have identified 12 key markets within Europe, North America, South America and the Asia Pacific region. We have suggested an approach of setting up individual local websites for these countries and for countries in the same region sharing a common language (like USA & Canada) we're thinking to use a subdomain on the existing .com (eg. amaricas.clientdomain.com) Does this sound like a solid approach? thanks
Local SEO | | seobackbone0 -
Moz Rank Tracker - Local Rankings?
My question is about local SEO rankings. How does the Moz Rank Tracker track local results, meaning I do not see a place to tell the tool what local market to show results for.If I have a dentist in Denver and I enter the keyword “dentist” into the tracker, is it looking for how my site ranks locally in Denver or how it ranks for “dentist” on a national level.Thanks in advance for the help!
Local SEO | | ifuseurbiz1