Google Analytics Content Experiments - Experiment Conversions and Goal Figures Don't Match
-
Hi,
I set up a new content experiment 6 days ago, the experiment says there have been 2 conversions but the goal associated with it says 5.
The experiment is set to target 100% of traffic, distributed evenly among the variations, the goal is a destination URL goal. I've doubled checked the goal set up and everything seems fine. How can the content experiment report a different figure to the goal associated with it?
Has anyone else noticed the same problem? Is this a bug? Is there a workaround available? Or is there a setting I need to be aware of when creating content experiments to prevent this from happening? I need to know I can trust the results the content experiments provide.
-
Hi Vicky, thanks for the update. I'll leave this question open for a while longer in case you do figure out what the issue was or it crops up again. Glad to hear things are working for you now, though!
Christy
-
Hi Christy,
No I wasn't able to get to the bottom of this, I copied the experiment, stopped the original and started again with all the same settings and haven't been able to recreate the problem.
The copied experiment has now found a winner and there were no discrepancies between the number of conversions in the experiment and the goal associated with it. I'm hoping it was just a bug with Analytics, there seem to be a few popping up lately for example I had one earlier today which wouldn't let me select the last couple of months in the calendar drop down.
Vicky
-
Hi Vicky, were you able to figure this out? Please give us an update, thanks!
Christy
-
Thanks for the tip, I'll double check the goal for conversions outside of the experiment.
-
You say the goal is a destination URL - is your content experiment for landing pages? Perhaps the 3 missing goals came from a landing page outside your content experiment and still hit the goal you set up. (recording a goal conversion, but not a conversion in your experiment)
Unless I'm misunderstanding your setup, it would entirely be possible to record a goal outside of your experiment. You may want to use a different goal or set up a funneled goal (where the have to follow a path for it to be recorded as a goal conversion).
-
3 variations plus the original page, 1 conversion for the original and one for one of the variations at the time of posting the question.
A new conversion has recorded for another variation today BUT I have stopped the experiment now and restarted it...just trying to see if it happens again with the new experiment (a copy of original) more than anything.
-
How many variations have you set up in your experiment and how many conversions are associated with both the original page and the variation pages?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Search Console - > Google Search Analytic gives figure for google organic or adwords or combine of both?
Hi All, In Google Search Console -> In Search Analytics. I can see Clicks, Impressions, CTR and Position. I want to know all these 4 - Clicks, Impressions, CTR and Position gives information related to google organic only? or combine or google organic and google adwords? Thanks!
Reporting & Analytics | | wright3350 -
Does applying filters in Google Analytics affect Moz Data?
Hello, I'm dealing with spam in google analytics, applying filters (and using segments for historical data) Does applying a filter in GA affect Moz data, future or historical? Is there a way of doing this? Thank you!
Reporting & Analytics | | wearehappymedia0 -
Google Analytics - Dashboard Question
I'm looking to set up a dashboard widget in Google Analytics that does the following but can't : Shows traffic sources in a table as the dimension, and wanting to show goal completions to a specific product page and then only show what the average time spent (by source) on just those product pages. It looks like it's showing the whole session duration for the entire source, but I want to create a secondary filter that is only showing the time spent on those specific pages. Can anyone help - or is this possible? Thanks all!
Reporting & Analytics | | ReunionMarketing0 -
How to FILTER in Google Analytics an ad campaign from linkedin?
Hi mozzers We are setting up an a linkedin ad campaign for our agency and want to track its traffic and conversions. The linkedin ad will carry UTMs for each link. For tracking this campaign accurately I thought about creating a new GA View with a specific filter. So my question is about the filtering, should i use the INCLUDE, REFERRAL with pattern LINKEDIN.COM (see image)? if not what would be the best way to track this campaign? My other concern is that we are also running other a job ad on linkedin and I feel these hits will be tracked as well. Is there a way to separate those 2 campaigns? Thanks guys! MzE5hqE.png
Reporting & Analytics | | Ideas-Money-Art0 -
Google Analytics Tracking Code Queries
Hello, I have taken on a new client who has Google Analytics installed. The tracking code is set to 'single domain'. Recently they added a mobile site using a sub-domain (m.website.com) which means that Google Analytics is not picking up this traffic. I want to revise the account so that I have a master account (raw data) and then profiles for the mobile site, main domain (www.website.com) and one other for a sub-domain that they are using. I am aware that there is mobile specific tracking code however I thought it would be easier (re conversions/goals/eCommerce tracking) to not use this and by changing the account to 'multiple domains' we could also get data for another sub-domain that they are using . My questions are: Am I right to want to use individual profiles over web properties. If not please explain why. When installing the tracking code (where the profile number is changing) I believe that I need to add that code with the changing profile number to the sub-domain sections. So my question is a) is that correct, and b) if I use a profile number on a sub-domain section will the master account still gather the data for the main URL as well as all sub-domains. If I change the master account from using 'single domain' tracking code to 'multiple domain' tracking code will this affect historical data? Will I lose the data? When changing from 'single domain' tracking to 'multiple domain' tracking does this affect eCommerce tracking? Or do we only need to be adding the additional lines of tracking code that allow sub-domains to be tracked? The web developers are using asynchronous code however half is in the and the other half is at the bottom of the source code. Given that traffic is being reported in the Google Analytics account should I have any concerns that the code is split? I have done a lot of reading but seem to be going around in circles, so your help is much appreciated! Thanks,
Reporting & Analytics | | Unity
Dinny0 -
Google analytics
I updates all my google analytics accounts after the update and now i went to each campaign and it appears there is a problem and now if I reset it i loose history. Is this a glitch or a problem
Reporting & Analytics | | JAGlasvegas0 -
Do Google Analytics filters affect link building?
We recently made a few link wheels for specific product pages. We've been having great results with all of the wheels except for one. The one we are having issues with is the only link that we were using a Google Analytics filter on; it looks like this http://domain.com/page.htm?zSource=Specific Keyword%tracking My question is does Google ignore links that are obviously utilizing their analyitcs custom filters? We're doing some more testing to try to find out if it truly is the link or if the wheel is a bad one. There are so many things that could go wrong but with so many of our link wheels working well, I wonder if the filters are what is causing such results.
Reporting & Analytics | | MichealGooden0 -
How to change a url for google analytics account
We recently changed the url of a client's website. Is there a way to change the url on the ga account instead of creating a new account so that we don't lose comparative data? Thanks! Sorry- I know this is a novice question.
Reporting & Analytics | | marketing12340