Should I make a blog post or landing page to rank?
-
Hi,
I have some keywords (2-5 words) which I would like to rank for (and use them for AdWords campaigns). Also, I have some great and helpful content for those user queries to share. Now what is the better strategy?:
- Create a blog post for AdWords and later SEO rankings?
- Create a landing page for AdWords and later SEO rankings?
Would love to here your thoughts and experiences on this issue...
Best, Robin
-
Hey, great question about ranking, but let's back up for a minute. I think the content of the piece has more to do with the format than the desired ranking of that format. yes "Content is King" but only valuable & good content....
What is the content? Is it time sensitive? Is it a category? Do you plan on adding new information to this content? Do you want people to engage with it or take an action to benefit your company? What is the CTA?
Assuming you're using it for adwords, it has a direct business relation to your purpose. So I think it should be a static page on the site (or what you're referring to as a landing page) because blog posts typically allow for a wide variety of actions to be taken on the page whereas a strong PPC intended landing page will need to be more specific and directed. There might be a different type of page that works better for organic traffic than PPC traffic, but that should come from several rounds of testing.
-
Greetings! I think you're going to be better off creating an evergreen page that you can build trust to over time.
Because blog posts are off time-stamped Google may tend to ignore it as it gets stale. The exception would be if you were to, as Jimmy is suggesting, create a category page or something similar with unique content AND an aggregation of recent blog posts in that category. But you'd need both to keep it ranked over time.
-
I would definitely go with a blog and keep it updated. It will rank much faster (since you will have content and fresh content) compared to a landing page. "Content is King"...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rank checking tool for keyword analysis
We are looking for an ideally free suitable rank checking tool to perform a keyword analysis. Previously we used Firefox Rank Checker but currently this is not working effectively as it once did. We use Authority Labs as a paid tool to track rankings but this is a rank tracking platform and not so effective for a once-off rank check to perform a keyword analysis. Any thoughts, help or ideas here would be super appreciated!
Keyword Research | | Gavo0 -
Sudden keyword rankings drop
Hi, My latest MOZ report has indicated there has been a significant drop in ranking for 65 keywords, some by as much as 30 places. This is not something I have experienced before and seems very drastic. Is there a reasonable explanation or fix for this? Thanks for any advice!
Keyword Research | | cudge0 -
Optimizing Webpages for Keywords- Using Text Links to Distribute Internal Page Rank
My Manhattan based commercial real estate firm hired an SEO firm. The company conducted a content audit, created a keyword matrix and suggested optimizing 51 pages for specific keywords. A specific price per page was quoted, which I understand and accept. I was under thought that setting up internal text links to redistribute page rank and thereby improve ranking for competitive terms was included in the price. But this task was not included in their quote. I really want to avoid getting nickeled and dimed to death. Should this cost be included, or legitimately is setting up the internal link structure something that is an additional expense? If this task is legitimately an extra, how labor intensive is it? A lit bit of extra time when re-writing pages or a completely different task that would be quite time consuming? Also, I believe the flow of page rank within a site can have a big effect on ranking, so setting up internal links is critical. Are these assumptions correct? For some background, www.nyc-officespace-leader.com gets 4,500 organic visits per month. Google Page Rank is 2 and the site was hit by Panda in 2012 but has partially recovered. I would really appreciate some insight from the MOZ community. I do not want to pay too much or too little for these services. THANKS, Alan
Keyword Research | | Kingalan10 -
How can I find out which keyword I am currently ranking for?
Hi Guys! Is there an easy way of finding out which key words my site is currently ranking for? And how wwell these keywords are doing in the search engines? Thank you for the help 😉
Keyword Research | | StoryScout0 -
Influencing which page google chooses as the authority for a certain keyword
I have spent the last year optimizing my site for a specific keyword that I believed would do well with respect to conversions. The good news is that my efforts have somewhat succeed. I am now ranking second for a pretty popular keyword, and this effort has definitely increased my traffic. The bad news is that the target page that shows up for the optimized keywords isn't really the authoritative page on my site for the given keywords. As a result, it is my belief that my bounce rate is increasing and my conversions are decreasing. To be more specific, let's say I have optimized my site for the keywords "cool widgets". On my site, I am referencing "cool widgets" in key areas such as title, meta keywords etc. I am referencing the above both on my homepage as well as the cool-widgets page. So, http://www.mysite.com and http://www.mysite.com both contain pretty heavy optimization for "cool widgets". When a user searches "cool widgets", google is displaying mysite.com - however, i'd like it to display mysite.com/cool-widgets like all my competitors. Is there any advice or light the community can shed on how I might go about correcting this issue? I don't think I want to de-optimize my home page, as I am afraid I might lose that position and not have it replaced with the more relevant target page. Any advice would be greatly appreciated. Thanks. Roy
Keyword Research | | royboy0 -
Question on keyword rankings
Hi everyone Within our campaign it says that we rank number 35 for a specific keyword in Google in the Unites States but when we google the specific keyword we come up as number two on the first page. Can you help me understand what the current rank is based on as well as how it's results can be different from our Google search? Thank you.
Keyword Research | | DRTBA0 -
Can't get ranking history
Hi everyone. I have added a couple of keywords to one of my campaigns and everytime I try to check the rankings I get the message below... Whoa! We're dusting off the cobwebs from your keyword history. Don't worry, your data is fine. Check back soon to see your updates. Any idea what's going on here or how long it'll take to get this info? Thanks.
Keyword Research | | AJLComputers0 -
Serps rank different from each login location
I prepared a report yesterday morning and I had a variety of keywords ranking at #5. Today when checked from another location they are all over the place. kitchen mats has been 11-15 for months, and then when checking from a school computer that starts a new session upon each login Yesterday it was #5 as was anti fatigue mats - it has been 27-32. Is google pulling in local hits and shifting the serp rankings? the site is www.wellnessmats.com any there suggestions would be greatly appreciated. I know we have had duplicate content issues, and now reading some of the posts - perhaps "key word cannibalization"? thanks
Keyword Research | | bakergraphix_yahoo.com0