Best way to create content in Google Plus to help SEO
-
Hi,
I would like to know what is your experience about how to create content for Google+ in order to improve your SEO.
I mean, tips like content length, opitmization, links, hashtags, and so on...
What do you think? How would you integrate this strategy with the other ones (facebook, twitter, blogs, etc.)
Thank you.
-
No one has mentioned authorship here. My local listings have benefited greatly from my Google plus authorship showing up in search.
In my experience Google+ has worked well for me, so I feel validated in recommending it. Yes it might just be a fad that will eventually be extinguished, but you need to take part and be engaged to get the benefits from it.
It is another free channel to reach your audience and being linked to Google should provide higher authority, because they can directly measure engagement. Google plus is also an excellent learning resource, with some terrific content being shared by authorities in every field.
Content on Google+ needs to be visual. Yes your posts can also show snippets of content and link directly to your site, but a visual hook is going to work well, because of the speed at which people scan through the posts. Having title text within the images can also be beneficial.
I have been on Google+ almost from day one, and the access to game changers and authority's in the field of SEO and SEM has been invaluable.
The best resources for Google+ engagement are on Google+. Just type the question into the search bar and the very latest posts and information is there for you to see.
Do you need to be engaging on Google plus in this industry - well yes, because why not?
-
I agree with the other responses on the point that the quality content you generate should not go into a G+ post. Put your good stuff on your good site, and share through G+, it still is, technically, social media.
With that said, there is a great way to generate content and increase your ranks (of your G+ listing) with content in G+, and that's by relying on others. Get more reviews, link your G+ in places that people will see, so they follow you, be engaging with them on G+.
Don't think of G+ as another site for you to put content on. Think of it as another social media site where you can attract an audience and be engaging. By doing that, you are allowing others to produce content for you on G+ while you provide value by engaging them.
-
It took me a while to learn what EGOL just mentioned. If I have any quality content it goes one place, on my site.
But I do see social having its place and I also see a time limit for social as well, because before you know it large amounts of your time will be eaten up by it - and unless you know what your doing large amounts of it will be dead time.
So to me filling up a social profile with hash tags, unique content, links, images etc doesn't hold much weight. I just use social to list build numbers of followers, when I release a new piece of content on my site I share it with my lists - depending on the type of people in your list you may get re-shares, links, onsite shares, comments, email signups etc.
Thats just my thoughts though, I dont use social massively.
-
I am not doing any work on Google+
I am building on pages that I control. Pages that I can monetize.
Next week somebody at google could wake up cranky and that whole place will be gone.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
QUESTION! Does anyone have any information about using an API to create Google Posts?
We have a client that has over 150 locations. They are using a software to post to all of their accounts at once with an API for different platforms. We are wondering if there is anyway to do this to post to their Google My Business Page.
Social Media | | Brie.E.Anderson0 -
What is the best app for running a photo contest?
We sell vinyl wall decals. Our product lends itself to social media. We are going to run a monthly contest for the best/most creative customer photo. What is the best app for this?
Social Media | | katazoom0 -
Do you think that Content Locking (force to share to unlock content) is manipulative and will eventually be penalised by Google?
There is a tactic called content locking which requires a user to share a post or homepage URL in order to unlock content (either a video, a full post or downloadable ebook). Do you think this is manipulating signals to increase search rankings? Argument Against Using Content Locking Social signals and links from Google Plus shares clearly correlate to increased search engine visibility. Requiring a user to pay for content with social sharing is only used to improve search rankings. According to the webmaster guidelines: "Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you, or to a Google employee. Another useful test is to ask, 'Does this help my users? Would I do this if search engines didn't exist?'" Argument For Using Content Locker Users tend to value their social profiles and won't share something unless they believe it is valuable. Requiring a share is just a push to motivate them to share something they value. Additionally, it is similar to an email opt-in in that the publisher now has a social media lead they can follow up on. It's not just about SEO, it's about tapping into social network traffic and engagement on social networks.
Social Media | | designquotes1 -
Value in content from website being shared across social media?
I asked this question a couple of days ago. Would be great if anyone has some good insight: I write content on my site, which I immediately share across Twitter, FB and Google+. Will Google view me as active on social media with this onsite content I distribute across social media sites (basically creating duplicate info across social media, which already is on my site) or will I be seen as less active on social media since I do not write original content on the social media sites, but rather use content from my site and distribute across social media.
Social Media | | knielsen0 -
I want to upload one of my youtube videos to my Google+ Account.
I want to include videos from my youtube channel on Google+. Does this mean I have to save the video file on my PC at first and then upload it?
Social Media | | knielsen0 -
Should I use a subdomain our primary domain for this content?
Hi, We have an eCommerce site www.refreshcartridges.co.uk and currently publish videos, unique articles, troubleshooting advice etc. on a subdomain igloo.refreshcartridges.co.uk. The hope is that the content on igloo will prove sufficiently useful for someone to either link to or bookmark for future reference. Eventually this will hopefully result in sales through the main site. We were assured several years ago that we should host this content on a subdomain but the more I think about it, the more I think that this content should be hosted as part of the main site (for example www.refreshcartridges.co.uk/igloo/). My logic is that this would extend a couple of advantages, not least that any links built to this unique content would be attributed to the primary domain rather than the subdomain. Although I appreciate the subdomain does link back to the primary domain I can't help but feel this dilutes the potential strength of any link. Post Penguin I think it would be nice to get genuine, natural links appreciating content on our primary domain rather than a separate subdomain. It should probably be pointed out that we only publish articles related to our key business activity (printing, cartridges, technology) on igloo. There is no unrelated content designed simply as link bait. If we were to make the move we would of course 301 all the old pages.. I would really appreciate your opinion on whether you agree or whether you would be tempted to keep the content on a subdomain. Thanks for your help! Chris
Social Media | | ChrisHolgate0 -
How do I start a Google Local effort?
I was wondering how can I start a Google Local effort and how is it beneficial?
Social Media | | bronxpad0 -
What Facebook Content to Post
Hi, Our website is nlpca(dot)com facebook page: http://www.facebook.com/pages/The-NLP-Coaching-Institute-of-California/187804434598142 They recently added facebook. I told them for posting on the wall to do the following: Identify your target audience, possible people to like us Identify what they really really are searching for on Facebook and the web, and give it to them. How could we improve on this strategy. At first my boss wanted to post article sinippits and links to the articles, but I told him to create facebook content with the above (1) and (2) strategy Your thoughts?
Social Media | | BobGW0