Product titles
-
Hi guys,
I'm starting to sell sofas and furniture online in Australia.
Many USA companies just use the key ranking words as the Product Title i.e. "Ultra -Modern black leather sectional sofa with bookcase". Even if they have 100s of products.
But in Australia they just use the model name, such as "The York", "The Boston", etc. Cause it does create a nicer picture and a neater look on the main page.
I was wondering how important this practice is in improving search ranking? is it spammy?
Thanks
-
I would definitely go for a combination of descriptive for users and descriptive for bots, in that you're not losing valuable real estate in your title tags but you're not misleading anyone as to what is on the page. In general, you can create very well-optimised titles for SEO purposes without compromising usability - a title tag that simply reads "The Boston" isn't nearly as user-friendly as a title that says (for instance) "Modern black leather sectional Boston sofa with bookcase" (totally made up example using your title from above). The second is better for SEO and for human users - it's actually remarkably common how those two things are one in the same, given that Google wants to return results that are best for users
-
Hi
I would always recommend going with more description titles, as well as good for the bots, its also good from a user experience point of view, they can see more about the product before click 'The York' doesn't really tell the customer a great deal.
On a side note, and this is my opinion. The US is leading the way with SEO follow by the UK, but some parts of the world still don't fully grasp SEO and the impacts it can have - I don't know anything about聽Australia market, but it could be the fact that many website owners still don't think to much about SEO - and by you optimising you could get a great lead on your competitors.
-
A clever design team can help neaten up the look, but I would try better descriptive text for product titles if possible without going overboard and keyword stuffing.
-
Yes, in product titles. Thanks for your help.
-
DoDpi you mean on page product titles?
it may look nicer, but you loose keyword real estate. Where possible, I would still look to use keywords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Insurance agency - Videos for product pages
I use a company that provides me with insurance related videos. However - these video's can not be shared on You Tube, for whatever reason. My question is; if I add these video's to my product pages on my website will it hurt me in any way? OR do I need to add the text underneath the video? Or do something else to optimize them? I don't want to hurt my pages in any way - but the videos are informative and good quality. Thoughts? and thanks 馃檪
On-Page Optimization | | MissThumann0 -
Keyword in Domain AND Title. Yes or No?
We're working on a new buildout, and this one is really important to us. We've put a lot of resources into it. Before we launch, we want the structure to be just right... and this one question is nagging at me. How to structure urls? Consider these two options. The fictitious domain is "icesurfing.org". Including all 50 states in the keyword, there are nearly one million searches per month for "ice surfing [state]". We have a page for each state to focus on this traffic. But how would you structure the urls and titles? **icesurfing.org/state聽** icesurfing.org/ice-surfing-state One concern is that the duplicate keywords in option 2 seem redundant, and a little spammy. When presented with google search, the matching tags are not as clean. Texas - IceSurfing.org Ice Surfing Texas - IceSurfing.org But Yoast automatically suggests option 2. Is this really the best practice? Is there are definitive article on this? THANK YOU!
On-Page Optimization | | RetBit0 -
New website showing old domain titles in search
Hello Moz, We have recently built a new website聽http://www.hegroup.org.uk/ The new site has the domain for one of the clients old sites pointing to it - heartofmersey.org.uk. When we check the SEO index (site:hegroup.org.uk) for the new site, most of of the indexed items are using the old 'Heart of Mersey' title in the index although these do redirect to the new site. See below. Heart of Mersey <cite class="_Rm">www.hegroup.org.uk/</cite>Jessica Bell 路 Andrew Bennett 路 Nicola Calder 路 Matt Donnelly 路 Alexandra Holt 路 Robin Ireland 路 Magdalena Kolka 路 Alison Gradwell 路 Matthew Philpott 路 Trustees. Not sure how to resolve this issue. Any suggestions Thanks Ian
On-Page Optimization | | Substance-create0 -
Should the title tag now be 50 characters long?
Hi, I'm fairly new to SEO and as a rule so far I have been making every page title around 70 characters in length, after analysing the a website that I'm currently working on in the MOZ tool it say's that the page title element is to long. Does anyone know if I should carry on writing titles 70 characters in length or if I should go down to 50, I have been using this tool (http://www.seomofo.com/snippet-optimizer.html) as a guide if you know of any others then that would be great and any advice will be greatly appreciated. Regards Chris
On-Page Optimization | | chrissmithps0 -
My company's product is referred to by two different names (SVN and Subversion). When cleaning up our Title tags, is it OK to use either name to keep the title tags around 70 characters?
I am cleaning up title tags that are too long or not correct. 聽In our title tag we reference our product (a version of OSS source code). 聽This product is often referred to as both SVN or Subversion. 聽When writing Title tags is it OK to use one or the other depending on the length of the Title Tag? For instance: Contact Us | Free SVN & Git Hosting | Bug & Issue tracking | CloudForge vs **About CloudForge | Free Subversion & Git Hosting | Bug Tracking聽** | 聽 |
On-Page Optimization | | CollabNet0 -
Google pulling in wrong title tag!
Has anyone else seen their title tag different in the SERPS to what you have called it in the <title>??聽</p> <p>I work for MITIE and when you type in "facilities management" it shows our title tag as "<a style="font-weight: bold;" href="http://www.mitie.com/services/strategic-outsourcing/integrated-facilities-management">Integrated <em>facilities management</em> - Mitie</a>" and it should be "<span>MITIE | Facilities management - Facilities management companies - Facility management UK"聽</span></p> <p><span>The only thing I can think of is that it's picking it from the H1 on the page but why it'd do that! The page is here聽www.mitie.com/services/strategic-outsourcing/integrated-facilities-management</span></p> <p><span>Any ideas?</span></p></title>
On-Page Optimization | | KarlBantleman0 -
Prices in title tag
At our ecommerce site adwords ads generally perform a lot better when the product price is included in the ad title. Does anyone here have any experience and data on CTR with聽including聽product prices in title tags of product / category pages?
On-Page Optimization | | ese0 -
Why does SEOmoz use /blog/content-title vs /category/content-title? Any difference?
Assume a brand new blog being designed and all other things equal. What are the pros & cons between using the url structure /blog/content-title vs. /category/content-title? Note:
On-Page Optimization | | JasonJackson
Both scenarios would be using categorical archiving.0