Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How do you change the 6 links under your website in Google?
-
Hello everyone,
I have no idea how to ask this question, so I'm going to give it a shot and hopefully someone can help me!! My company is called Eteach, so when you type in Eteach into Google, we come in the top position (phew!) but there are 6 links that appear underneath it (I've added a picture to show what I mean).
How do you change these links?? I don't even know what to call them, so if there is a particular name for these then please let me know! They seem to be an organic rank rather than PPC...but if I'm wrong then do correct me!
Thanks!
-
Hi,
There are likely to be a number of factors that play a part in this, although there is no rules from Google on how to achieve it. If there were, people would be changing them based on what they want, rather than what Google wants. It is also worth remembering that Google only show these for brand searches, so a strong brand is important.
That said, if I were looking at this myself, I would include the following:
- Clean internal linking structure with good anchor text
- Correctly code your links to ensure they can be fully spidered
- Links to your desired pages
- Pages with a low bounce rate and good organic traffic that already appear in the SERPs for their desired phrase(s)
- Unique page content that is no duplicated anywhere else
- Unique and appropriate page titles and descriptions
There is never any guarantee that you can influence these sitelinks or have Google guarantee a demotion, but follow a bit of best practice, and you might have some success.
-Andy
-
You can demote sitelinks so that they are less likely to appear but Google displays the pages that it considers to be most relevant to the searcher. Use the Mozbar to have a look at what the PA of the pages displayed are compared to the ones you want to display. You may need to have a look at your internal linking structure to improve the authority of the pages you want to display.
-
Ok, I've just found it in Webmaster Tools under Sitelinks! However, have just seen that you can't change the links to promote what you want....this is all automatically pulled in. Does anyone know any tips to get Google to pull in the ones you want?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google only show high rankings to webmasters?
Hello! I'm using Google Chrome browser. On the browser logged in with the Google Web Master account, the keyword ranking of my site is ranked on pages 1 to 2. However, in the case of the Google Secret tab and other browsers that have not logged in to the Google Web Master account, the keyword ranking of my site is only 10 pages. Which one is more reliable?
White Hat / Black Hat SEO | | 1kB_man_YWH
Does it only show higher rankings to webmasters?
Or will you soon be able to see the high ranking that has only been seen by webmasters in other browsers? I desperately need your help. Thank you. I look forward to your kind cooperation.2 -
Pinging Links
Interested to know if anybody still uses the strategy of pinging links to make sure they get indexed, there are a number of sites out there which offer it. Is it considered dangerous/spamy?
White Hat / Black Hat SEO | | seoman100 -
Advice needed! How to clear a website of a Wordpress Spam Link Injection Google penalty?
Hi Guys, I am currently working on website that has been penalised by Google for a spam link injection. The website was hacked and 17,000 hidden links were injected. All the links have been removed and the site has subsequently been redesigned and re-built. That was the easy part 🙂 The problems comes when I look on Webmaster. Google is showing 1000's of internal spam links to the homepage and other pages within the site. These pages do not actually exist as they were cleared along with all the other spam links. I do believe though this is causing problems with the websites rankings. Certain pages are not ranking on Google and the homepage keyword rankings are fluctuating massively. I have reviewed the website's external links and these are all fine. Does anyone have any experience of this and can provide any recommendations / advice for clearing the site from Google penalty? Thanks, Duncan
White Hat / Black Hat SEO | | CayenneRed890 -
Do I lose link juice if I have a https site and someone links to me using http instead?
We have recently launched a https site which is getting some organic links some of which are using https and some are using http. Am I losing link juice on the ones linked using http even though I am redirecting or does Google view them the same way? As most people still use http naturally will it look strange to google if I contact anyone who has given us a link and ask them to change to https?
White Hat / Black Hat SEO | | Lisa-Devins0 -
Internal Links to Ecommerce Category Pages
Hello, I read a while back, and I can't find it now, that you want to add internal links to your main category pages. Does that still apply? If so, for a small site (100 products) what is recommended? Thanks
White Hat / Black Hat SEO | | BobGW0 -
How does Google determine if a link is paid or not?
We are currently doing some outreach to bloggers to review our products and provide us with backlinks (preferably followed). The bloggers get to keep the products (usually about $30 worth). According to Google's link schemes, this is a no-no. But my question is, how would Google ever know if the blogger was paid or given freebies for their content? This is the "best" article I could find related to the subject: http://searchenginewatch.com/article/2332787/Matt-Cutts-Shares-4-Ways-Google-Evaluates-Paid-Links The article tells us what qualifies as a paid link, but it doesn't tell us how Google identifies if links were paid or not. It also says that "loans" or okay, but "gifts" are not. How would Google know the difference? For all Google knows (maybe everything?), the blogger returned the products to us after reviewing them. Does anyone have any ideas on this? Maybe Google watches over terms like, "this is a sponsored post" or "materials provided by 'x'". Even so, I hope that wouldn't be enough to warrant a penalty.
White Hat / Black Hat SEO | | jampaper0 -
Should I delete Meta Keywords from a website?
Hi Guys, I've been reading various posts on the Q&A section here at Moz about Meta keywords. I understand that meta keywords are not relevant with Google and that Bing signals this as spam. I'm optimising existing websites which already have meta keywords in the html coding. My question is: If I delete ALL meta keyword coding will this have any negative impact whatsoever? Thanks Mozers Jason 🙂
White Hat / Black Hat SEO | | Grant-Westfield0 -
Would linking out to a gambling/casino site, harm my site and the other sites it links out to?
I have been emailed asking if I sell links on one of my sites. The person wants to link out to slotsofvegas[dot]com or similar. Should I be concerned about linking out to this and does it reduce the link value to any of the other sites that the site links out to? Thanks, Mark
White Hat / Black Hat SEO | | Markus1111