How can we boost our rankings in a London-based Google search?
-
Hi all,
I work for enterprise app development & mobile consultancy, Mubaloo.
We tend to rank fairly well on Google for our targeted keywords in the Bristol area but not as well in London. Obviously there is more competition in London but that aside, we still don't rank brilliantly.
We use our London address as our main address on our website, same for our London telephone number. Both of our offices are submitted to Google Maps and we include blog content with London and Bristol in the headers. Our main HQ is in Bristol but the London office is growing. What are the ways we can improve our rankings from a London-based Google search?
Thank you in advance!
-
Hi Gary,
I thought I had added a local listing for London, do you know where I can do this?
-
Sorry Andy! Thanks so much for your help.
-
^-^ Andy
-
Thanks so much Gary.
I've absolutely no idea how you found out this information but it's all correct! I'll take a look into your suggestions.
-
Thank you so much! This is all very useful.
-
Hi Clair,
Let me recommend a few learning resources for you here from Moz as it sounds like you may just be starting on the big task of Local Search Marketing.
Here's an intro to the very basics:
http://moz.com/blog/free-local-seo-education-for-businesses-on-a-shoestring-budget
Here is the big new Moz Local Learning Center, which is literally chock-full of information about this topic:
Here is an illustrated guide to the Top 20 local search ranking factors:
http://moz.com/blog/top-20-local-search-ranking-factors-an-illustrated-guide
And here is the official annual expert survey from 2013, Local Search Ranking Factors, that you can study in great detail:
http://moz.com/local-search-ranking-factors
If you're experiencing a local ranking failure, check out this post:
http://moz.com/blog/troubleshooting-local-ranking-failures
And you will need to understand the concept of building local landing pages. This should help:
http://moz.com/blog/local-landing-pages-guide
Hope these resources will get you off to a terrific start!
-
Ok so I looked at the site and there are a few things you can do.
Firstly I looked at your site on archive.org all the way back to 2009 it seems you have had a UK address and Bristol address on the site for the time in the contact us page. In July of 2012 the site was re-designed and the London address was used on the homepage. Then in July of 2013 until now the registered address in Bristol is used at the bottom of the page in a format favored by Googlebot and Google+
Second I looked at Google.com results (not UK) to see where your default local listing points to. The answer is Bristol.
First of all I do not see a local listing for London, I would get that sorted out as a priority.
Secondly I would used rich snippets with schema.org to markup your code.
Lastly (an option if the others do not solve the issue) I would create a London page on the site with correct schema featuring the London office and the services provided at that address. maybe something like Mubaloo.com/london-office/
I suspect however that most of your issues will resolve fairly quickly with a local listing. But giving Google more content to work with directly on the subject matter is always a winner.
-
Hi Clair,
How is your Google local listing? Has this been confirmed? It is also worth looking for some localised listings and cocitations from sites dedicated to London - Google will still use these sites to confirm your site and contact details.
i would also suggest having a look at http://www.whitespark.ca/ as they are a great way to find local listings. This has helped me many times in the past.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does google index html5 tracks (captions) for videos?
If we add the <track> tag next to a html5 video, with a Web Video Text Tracks Format (WebVTT) file for video subtitles / captions will google visit that and index it?
Image & Video Optimization | | ismgadmin0 -
Ranking App Store page in Google
Hey - has anyone had any experience in getting their App Store listing page to rank highly in Google for one of their primary keywords? If so, have you been successful and have you any pointers?
Image & Video Optimization | | GrowTraffic0 -
Google maps displaying wrong image
Hi, I couldn't figure this out, how do i change image that shows up on the right side for maps results, do i change it in my Google places account ?(which i did and and its a first one) or in Google plus, i just cant get it? Thanks for help.
Image & Video Optimization | | Davidmez0 -
Google local
If you perform a search in Google maps for our company and you are not signed in, it returns our Google + page, with reviews, photos, directions and about tabs, which is fine but, when you click on any of the photos, there is a window that opens to the right where you can edit the location where the photo has been taken, a comment box, photo details and above all, right at the top, MY NAME! Why my name? This is the business page, I don't want people to see that. The snip is below. Thanks! g3OTPRp
Image & Video Optimization | | echo10 -
My Google Places get mixed with another similar business
I'm having this issue with the keyword "miami printing" raking local for Miami, FL. My website is miamiprintingfl.com and part of my listing, photo, some reviews and etc, belongs to another listing miami-printing.net that last domain is not working at all. Is there anyway to solve this problem? Thank you Here my listing link: http://maps.google.com/maps/place?hl=en&ix=seb&ion=1&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.,cf.osb&biw=1600&bih=799&um=1&ie=UTF-8&q=miami+printing&fb=1&gl=us&hq=printing&hnear=0x88d9b0a20ec8c111:0xff96f271ddad4f65,Miami,+FL&cid=13803935199736027265&ei=mxFdT7LKJar50gGPk8WICg&sa=X&oi=local_result&ct=placepage-link&resnum=1&ved=0CI8BEOIJMAA And the other website that google its getting my listing mixed: http://maps.google.com/maps/place?hl=en&ix=seb&ion=1&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.,cf.osb&biw=1600&bih=799&um=1&ie=UTF-8&q=miami+printing&fb=1&gl=us&hq=printing&hnear=0x88d9b0a20ec8c111:0xff96f271ddad4f65,Miami,+FL&cid=16945901725821376380&ei=mxFdT7LKJar50gGPk8WICg&sa=X&oi=local_result&ct=placepage-link&resnum=3&ved=0CJ4BEOIJMAI
Image & Video Optimization | | jpgprinting0 -
Issues with google places.
Hey there! A few weeks ago I made some changes to my client's "google places page". I am facing two issues there which I could not resolve on my own, they are: After I made changes and updated the page I could not see any activity on the analytics section whereas before I updated the page there was some metrics visible. The client had already claimed his places page before he came to me and entered some information. He just stuffed some keywords in the description section. I made necessary changes to the description based on the best practices for places page and according to Google's guideline for creating a great listing.The problem is the category did not update on the places page that show up in SERPs(it ranks top for four major keywords with geo indicators). However, the changes I made does appear when on the lower left side when I login into my places page. I don't see any link that will let me edit "description". Am I confusing some other section with category? I have tried to be as lucid as possible. I will appreciate any help. Thanks for your time. epMp kPWpf
Image & Video Optimization | | virtualhandshake0 -
Google Places for Mobile Businesses in many cities
How do you set up Google Places account for mobile businesses where the drivers get calls from their homes and service customers in their respective cities? The problem is, the drivers don't want to list their home address as their business address, yet they still represent a service for a particular city. Any ideas?
Image & Video Optimization | | ocsearch0 -
Listing in Local search
Hi, Are several listing in google places allowed ? I've got 1 address but with 3 differents services with 1 website for each activity . Tks a lot..
Image & Video Optimization | | mozllo0