Ok. I'm just going to cut loose with my stupid question. What is internal link equity? What distinguishes an internal link with equity from one without equity?
-
What distinguishes an internal link with equity from one without equity? Is there a limit to how many of these I want? What's the rule-of-thumb?
Cheers,
Wes
-
Hi Evan:
My apologies for the slow response. Thanks for the simple explanation and for the link. That is the most thorough explanation of links that i've found. Much appreciated.
-W
-
Hey Wes,
There are diminishing returns, especially if you have many links on a given page. If you think of a page's authority as a pie, the more pieces you slice the pie into (being the more links you have on a page) the linking page will receive a smaller piece of that pie (passed authority).
If you are trying to sort what is important vs what is not, it is important to thing of why links are important. Links are how bots crawl the web. Internal links are important because they help bots crawl your website, and find the content that is important.
*Note: there is a lot more to be said about this. Here is a good article for you: http://moz.com/learn/seo/internal-link
-
Hi Evan:
Thanks very much for your note. That makes sense. I assume there's a point of diminishing returns where an excess of internal linking works against you. I see a lot of companies where most of their links are internal. If you have a few hundred internal links with equity, is that really significant in terms of boosting your DA or your ranking? There are so many measurements I'm trying to sort out what is significant and what is not.
Thanks very much.
Wes
-
Also, I might add that there are no stupid questions on Moz
-
Internal link equity refers to the "link juice" passed internally (on your domain) when you link within your own site. If you have links that are set as nofollow, they will not pass link equity.
If you have a FOLLOW link, then it will pass some link equity. If you have pages that have more links, or are more authoritative on your site, they will pass more link equity than pages that are buried deep within your site.
I hope that this helps. It is a quick answer, but let me know if you have any further questions.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Solved Historical DA and linking root domains
Is there a way I can get the historical DA and linking root domains? I need to get the scores from Jan to Nov 2021 (on a month to month basis)
Reporting & Analytics | | mrsbagsic1 -
If website users don't accept GDPR cookie consent, does that prevent GA-GTM from tracking pageviews and any traffic from that user that would cause significant traffic decreases?
I've been doing a lot research on GDPR impact and implementation with GTM-GA for clients, but it's been 12 months since GDPR has gone live I haven't found anything on how GA traffic has been impacted if users don't accept cookie consent. However, I'm personally seeing GA accounts taking huge losses in traffic since implementing GDPR cookie solutions (because GTM/GA tags aren't firing until cookies are accepted). Is it common for websites to see significant decreases in traffic due to too many users not accepting cookie consent? Are there alternative solutions to avoid traffic loss like that and still maintain GDPR compliance? It seems to me that the industry underestimated how many people won't accept cookie consent. Most of the documentation and articles around GDPR's start (May 2018) didn't foresee or cover that aspect properly, everything seems to be technically focused with the assumption that if implemented properly most people would accept cookie consent, but I'm personally not seeing that trend and it's destroying GA data (lost traffic, minimal source attribution, inaccurate behavior data, etc). Thanks.
Reporting & Analytics | | Kickboard2 -
Big variation in the number of search results. (person's name)
Hi, I have been noticing a really dramatic variation in the number of results Google is returning for the name "Carolyn Hadlock." Most of the time it seems to be around 2000. But then it will jump up to over 10,000. Does anyone know why there would be such a big jump? And then why it would go back? If tested both logged into Google and then not - as well as having others log is as themselves. That does not seem to be it. Any thoughts would be much appreciated.
Reporting & Analytics | | yandl0 -
Google Webmaster Tools - When will the links go away!?
About 9 months back we thought having an extremely reputable company build our client some local citations would be a good idea. You definitely know this citation company, but I'll leave names out. Regardless, it's our mistake to cut corners. Google Webmaster Tools quickly picked up these new citations and added them to the links section. One of these citation spawned a complete mess of about 60K+ links on their network of sites through ridiculous subdomains of every state in the country and so many other domain variations. We immediately went into remove mode and had the site's webmaster take down the bad links from their site. This process took about a month for outreach. The bad links (60K+) have not been on the spam site for well over 6 months but GWT still shows them in the "links to your site" section. Majestic, Bing, and OSE only displayed the bad links for a brief time. Why is webmaster tools still showing these links after 6+ months? We typically see GWT update about every 2 weeks, a month tops. Any ideas? Could a changed robots.txt on the bad site prevent Google from updating the links displayed in GWT? We have submitted to disavow, but Google replied with "no manual penalty". We even blasted the bad site with Fiverr links, in hopes that Google would re-crawl them. No luck with anything we do. We have patiently waited for way too long. The rankings for this site got crushed on Google after these citations. How do we fix this? Should we worry about this? Any advice would really help. Thanks so much in advance.
Reporting & Analytics | | zadro0 -
I have two campaigns that are only crawling one page, why is this?
I have a total of three campaigns running right now, and two of them are only crawling one page. I set the campaigns up the same, what is the problem?
Reporting & Analytics | | SiteVamp0 -
Tracking clicks from a specific link
Hi all, I'm looking for a bit of help with Analytics. I want to track the number of clicks that my main CTA generates over the course of the month. I've got all my goals set up correctly, but is there some sort of code that I can add to that specific link which will count the goal conversions which it generates? Do I need to set up something specific in GA? Thanks a lot for your help,
Reporting & Analytics | | theshortstack0 -
No Internal Followed Links on My Site?
I just ran the Site Explorer on my site (myeyedr.com) and it reported that there are no internal links on www.myeyedr.com or myeyedr.com. However, there were 20 internal followed links on www.myeyedr.com/index.aspx. I'm guessing this is hurting my SEO. Any suggestions?
Reporting & Analytics | | lance-1744490 -
Will Google start trimming 'stale' sites rank?
With the recent focus on Google to reduce rank of farms and low value sites, I am interested to get SEO view on if you think Google will start devaluing stale sites. I do find it a bit frustrating that in the top 5 for my main key phrase, there is one site that has NO content just an error and another blog that has not updated content in 2 years. How can blogs that do not blog be considered high enough value by Google to rank in the top 5? How can sites that just return 404 or 500 for ALL their pages be even considered a site let alone rank 2nd. I am interested so see others experiences and thoughts on 'user experience' clean ups by Google and why these types of sites get missed?
Reporting & Analytics | | oznappies0