Why would Google rank a highly irrelevant page in the top 15 especially for a seemingly important keyword?
-
While searching for "Blog writing service reviews", I found that a web page that's not even optimized for the query is ranking within top 15 search results. Upon checking the source code, I found that the webpage has been optimized for product reviews services. Plus, the website is only 11 months old, got 7 digit Alexa rank and has PR 1. Why would Google rank such a page in top 15?
-
Sometimes its about what you cant see. Backlinks, and other sources may exist that factor into a higher ranking.
-
Because the Google Algo placed it there. Often times for long-tail queries, the exact phrase does not show in order or does not have the exact wording. The page does have "blog writing service" and "review" on it and if you Googled "blog writing service reviews" with exact matching (quotes), only 3 results show. So Google will try to fill the results w/what they determine may be relevant to the user's query. Often times, it's not because of the exponentially high number of possible queries, it's difficult to always have exact matching results.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tough SEO problem, Google not caching page correctly
My web site is http://www.mercimamanboutique.com/ Cached version of French version is, cache:www.mercimamanboutique.com/fr-fr/ showing incorrectly The German version: cache:www.mercimamanboutique.com/de-de/ is showing correctly. I have resubmitted site links, and asked Google re-index the web site many times. The German version always gets cached properly, but the French version never does. This is frustrating me, any idea why? Thanks.
Technical SEO | | ss20160 -
Should you use the keyword for your page in an image?
Hi there! I am currently working on building up the SEO ranking on a page using a specific keyword - dresses. Within this page, we have an online image library full of dresses which are then added to multiple pages determined by brand, colour, type etc for people to search. I am adding hundreds of images all of dresses - I wanted to know if I name these images using the keyword: for example 'dresses_1, 'dresses_2' - will that have a knock on effect on page I am trying to build up and optimise for the keyword 'dresses'??? Any help is appreciated.
Technical SEO | | Jaybeamer0 -
Wrong pages ranking for keywords?
I've just done a search using east england document storage site:ukdocumentstorage.com and found our specific east england document storage page is ranking really low down in our list of pages compared to others. How could this happen?
Technical SEO | | janc0 -
Google ranking my site abroad, how to stop?
Hi Mozzers, I have a UK based ecommerce site, that sells only to the UK. Over the last month Google has started ranking my site on foreign flavours of Google, so I keep getting traffic coming to my site from Europe, America and the far east that we could never sell to, and as a result bounce is going up and engagement is going down. They are definitely coming to the site from google searches that relate to my product type, but in regions I do not service. Is there a way to stop google doing this? I have the target set to UK in WMT, but is there anything else I can do? I worried about my UK ranking being damaged by an increasing overall bounce rate. Thanks
Technical SEO | | FDFPres0 -
Website disappeared from Google organic keyword searches.
We have an auto repair company as a client www.autorepairauroratilden.com who for the better part of a year their website had ruled the 1st page organic Google search results. Their website, Blogs, Facebook, and Twitter all came up on page one for their keyword searches. On May 13th, it all came to a screeching halt. The website is nowhere to be found for any of their keywords (example: brake repair Aurora.) There are a couple of blogs on page 2 but it’s nothing like it was prior to May 13th. On May 12th we published 5 branded websites for this client – Chrysler, Ford, Honda, Jeep, and Toyota, all on separate URL’s. All the page titles, keywords, and descriptions were specifically branded to the individual websites as were all the keywords. Since the beginning of June we’ve taken down the 5 branded websites and we’ve gone through our keywords on the auto repair website. The website was last crawled on June 11th. We still do not have any page 1 placement or for that matter any page placement. I checked 10 pages out. We have a 2nd auto repair client that has been running their website as well as their 5 branded websites a couple of months longer than this client and we’ve had no problems with any of their websites and keyword search results. How do we fix this?
Technical SEO | | markindenver0 -
Descriptions missing from rankings associated with Google Place pages.
Can anyone help me figure out why my rankings that are associated with Google Place pages are missing descriptions? I have a number one result for the top searched keyword in my category but it just doesn't look the same without a description and I'm sure it's affecting CTR too.
Technical SEO | | glideagency0 -
Severe Drops in Google UK rankings
Hi Guys, I'm Chris - SEO Noob & appointed website man @ www.customdesignedcable.co.uk I signed up to SEO moz at the end of February and i have slowly but surely been trying to implement the on-page optimisation suggestions with my selected keywords against the appropriate pages. Since i have done this, our pages are still ranking but no where near what they were at before. Out of 70 keywords, we've gone from at least 60+ pages on the first page down to 20+ and the number in the top three has dropped from 55 to 33. Obviously i'm no seo guru far far from it but all of the changes that have been suggested i have adhered to and the result is the exact opposite of what i was hoping for and expecting. I'm after some advice as to how to use seomoz to target my keywords to google primarily to get these page rankings back. Should i just upload backup copies of the site? How would you suggest that i move forward to try and achieve at least similar rankings to what i had previously? Any help is much appreciated as most of our enquiries come from the internet and it has almost completely dried up these last couple of months. Thanks Guys! Chris. P.S. Would redesigning the site look, layout and feel with the same content negatively affect seo? Also, as a completely separate question, how come sites with content that is a lot worse than ours rank higher for the same keywords as ours? Thanks Again
Technical SEO | | Chris_CDC0 -
Google India Rankings Drop Suddenly
Keyword: indian wedding planner page:www.hukamievent.com/indian-wedding-planner.php It didn't drop, it just disappeared. No, I didn't do anything to be penalized at all and I am still in there index. I know this question has been asked many times here, while I apply all the suggestions given to other people with similar problem, here's a quick question I need to ask, I made following changes recently, could either of these be the reason for ranking decline? In google webmasters' tools, I had changed geographic target from - india, to- nothing, few weeks ago. could this be the reason. Around 2 weeks ago I paid someone to submit articles to 500 article directories, same article spun many times, he did the job in around 6 days and got back to me with a list of around 150 submissions with as many backlinks, all with same anchor text, "indian wedding planner", one of my targeted keywords. Before the submissions I was on page 9, yes that was nine, and just after the submission I was at page 2 position 1, within a matter few days. I saw my the targeted page improve in ranking and jump on to page one position 10, for a short while, before it disappeared. is this something they call "google dance"? My website is fluctuating on google SERP for many other keywords too, in most cases, my ranking fell. P.S.:With the same keyword,"indian wedding planner" my rankings in google US improved, I am on position 6 page 1. please enlighten fellow mozzers!
Technical SEO | | virtualhandshake0