Title Tags
-
Say you have a client that specializes in Driveways and you have multiple keywords within one locations. So for instance the keywords are Driveway company, Driveway installers, driveway repairs etc.. How would you set it up?
San Diego Driveway Company, San Diego Driveway Installers, San Diego Driveway repairs or
San Diego Driveway Company, Driveway Installers, Driveway repairs
-
A few ideas for url and titles:
Repair link
YOURDOMAIN.COM/san-diego-driveway-repair
Installation link:
YOURDOMAIN.COM/san-diego-driveway-installation
Also for the home page title:
San Diego Driveway Company | Driveway Repair, Installation, and Maintenance
By having your pages separate, you can optimize more effectively on each given term, in a way that does not offend the user. Most often, when a search is done for that particular keyword, the user will come directly to that page, not even aware the other pages exist.
-
Set up a separate page for each keyword phrase, and link to them where it makes sense to the user. You could also have a drop-down menu, and in the order of top to bottom:
Installation
Repair
Maintenance
Company info
That will allow you to set up a separate url and page title to optimize for each, and not be spammy. I would use this approach because those terms in that large of an area will be very competitive. Also, this will allow you opportunities for proper anchor linking to very specific pages.
-
What about something like:
San Diego Driveway Repairs & Installation | "Your Brand" OR Driveway Repairs & Installation in San Diego - Brand? With this you would want to be careful that your title element isn't too long.
If you are able to create a specific page for each of those, sgutermuth's idea isn't bad either. It depends on what you are able to create pages for. You want your home page to be the most broad and general representation of what you do, and than get more specific and long-tail with your keywords with your category and subcategory pages.
It depends a little bit on what your site structure is like. These are just some thoughts.
-
That's interesting, I would use different titles for different pages, no sense in throwing all the eggs in one basket. Maybe go with San Diego Driveway Specialists for the home page.
-
Try to figure out which keyword is the "happy medium" between search traffic (AdWords Keyword Planner), relevancy to the page, and what simply sounds human (page titles are probably the most often read text on a SERP by humans, after all).
Use the new Title Tag Preview tool on this Moz blog post to preview how the page title will look.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Titles and User Intent
Hi all, Just a question re: Titles. Does adding terms like "buy online" to the title for ecommerce websites change the way Google ranks you? For example: Blue Flowers | Flower Palace Buy Blue Flowers Online | Flower Palace Would the second title appear higher for people in the buying phase of the sales funnel, and lower for people in the research phase of the buying funnel? Or will it not matter?
On-Page Optimization | | Onlineorders0 -
Thoughts on adding "near me" to title tag for local SEO?
I want to lean out my title tags and will most likely be doing an A/B test. They currently have the "Near Me" modifier in there, which I believe Google can distinguish local SEO without it. Thoughts?
On-Page Optimization | | imjonny1230 -
Q&A Page Titles
Hello All! I am currently updating page titles and metadata descriptions for a websites Q&A section and have run in to a problem while updating page titles. Since it is the Q&A section of the website, all of the page titles are around 100 characters and some are up to 200 characters long. Here is an example: Page Title: My child is working below grade level in math. Do I have to purchase the curriculum from the grade below as well? The problem is that this is obviously too long for a SERP to display however I know it is best practice to have matching titles on both the title tag and page title. My question is what hurts SEO value more: the title tag and title of the page not matching or having a very long title displayed on the SERP?
On-Page Optimization | | Myles921 -
Wordpress Tags and Catagories
I am looking for data in regards to Wordpress and blog tags and categories. Wordpress has these identifies in there tool, but I see them being used less and less. Wordpress also creates annoying pages and duplicate content errors when using tags. Should I remove these tags and categories to improve SEO? I am also wondering if anyone has noticed a difference in user experience and traffic when changing these.
On-Page Optimization | | JoeyGedgaud1 -
Titling and H1 Tag Question
What to do if you have hundreds of thousands of a particular product. Comic Books for example. Is it ok to have the words Comic Book in the title and H1 tag as long as it is qualified? For example, if I have the following as both the Title tag and the H1 tag. Comic Book - Spider Man Versus Wolverine Comic Book - Silver Surfer Goes Home to Visit Mom. Comic Book - Superman Gets a New Kitten Comic Book - Wonder Woman is More Wonderful Than You Know As of now, I have been doing it this way, but only in the title tag. However, Google has been using my H1 tag as my title, so in the search results, I am only getting: "Superman Gets a New Kitten" And I am afraid that that is leaving out important info for searchers, especially qualifying that the product is a Comic Book and if someone is searching for a Comic Book, I need that to return. But I don't want any 'more' trouble from the Panda. Again, this will be hundreds of thousands of products. Thanks for your help! Craig
On-Page Optimization | | TheCraig0 -
Title Tag and Company Name
Hello everyone! The company I work for has an e-commerce site that needs to be optimized. I am starting from the title tags which are too long and need optimized for specific keywords. Thing is that each title tag contains the specific keywords for the page and the company name. My question is should I keep the company name within the title tags or should I just keep the keywords I target for those pages? How will it affect my rank? Cheers Oscar
On-Page Optimization | | PremioOscar0 -
Using phrases like 'NO 1' or 'Best' int he title tag
Hi All, Quick question - is it illegal, against any rule etc to use phrases such as 'The No 1 rest of the title tag | Brand Name' on a site?
On-Page Optimization | | Webrevolve0 -
Wordpress duplicate titles - can't find original title tags
I added new code to rewrite the page titles <title><?php wp_title(''); ?></title> But I can't find the normal title tags in the Header PHP file in editor so I now have duplicate titles tags in the source code This is the code - can't see what else would be titles? This is the website ... http://apexgenerators.co.uk/ <title><?php wp_title(''); ?></title> eFavIcon(); ?> eCSS(); ?> enabled('Theme')) { ?> http://fonts.googleapis.com/css?family=PT+Sans:400,700,400italic,700italic" />
On-Page Optimization | | lauratagdigital0