Has anyone added Structured Data Markup Server Side?
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I want to add some structured data to our companies website via microdata through schema.org. I have been asked to gather all of the requirements so that it can be done server side and automated when things change. I honestly don't know where to begin as there are many areas where it can be added. Has anyone done this server side before?
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Hey David thanks for your response. We are not using wordpress or joomla. We use currently IIS, ASP.net and MVC. This will be going on a software company website.
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I have never seen it implemented on the server side, but I have seen cms components that allow you to mark up information with rich snippet and micro data.
Are you using joomla or WordPress for the site(s) in question? What types of sites will this be going on?
For e-commerce, there are plug-ins that markup the products and reviews.
For static data there are plug-ins that Mark up single and aggregate reviews.
Company and organizational markup I would just create one and copy/paste then change out the info. These are really simple to do, and I'm not sure automating the process for this type would achieve the time savings you have been asked to provide.
Keep in mind that sometimes quality is lost through automation. Other than product info, we manually add all our markup data.
Hope this helps! Let me know if you need some links to components.
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