Hiding body copy with a 'read more' button
-
Hi
Whats the consequences of hiding half of the lovingly crafted body copy/written content (good quality modern version of what we used to call seo text) i have written for a clients main site sections and then having a 'read more' button to reveal ?
I have written 500+ words for each page but client wants to reduce word count displayed since thinks looks too 'wordy'!
I know that this is possible and used to be fine if done in a manner that was still crawlable, is this still the case ?
Cheers
Dan
-
Hi Dana
i did tell the devs to do as you recommended (CSS divs etc) but they just replied saying they did it through javascript instead, but should be ok since on page load the text is defaulting to show. Do you think that would be ok or inadvisable to use java at all as i have also heard elsewhere ? (there has been a drop in rankings since they did this so i'm thinking not ?
All Best
Dan
-
really !? i see it as other way round. SEO text short an kw stuffed and currently long 3-400+ highly descriptive and good quality content copy that includes kw simply by virtue of the being descriptive and useful
-
Old fashioned SEO text would be loads of copy per page. A short paragraph explaining things for the user should be sufficient in most cases.
-
i thought pages needed loads of good copy 500+ words ideally ? instead of old fashioned seo text
-
Probably won't hurt, but won't help either. Could be seen as spammy if you ever had a manual reviewer from Google go over your site. 500+ words per page is overkill.
-
You are welcome Dan!
-
many thanks Dana
-
Hi Dan,
Yes, if you accomplish this with CSS and collapsible/expandable
tags it's totally fine. It's understandable why from a design standpoint it might be much more attractive to have a page with less words on it. Justin Taylor (@justingraphitas) actually did a bang-up job in a Mozinar on designing for SEO that discusses this exact topic: http://moz.com/webinars/designing-for-seo
Hope that helps!
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
MOZ identifies duplicate titles - one has' www' in the title
MOZ has identified duplicate titles - one has' www' in the title. - we have a few pieces of content where the same thing is happening. Not sure how this has happened. Should we do something about this? Will it cause problems for ranking? | KETAMINE GUIDE FOR DRUG WORKERS - free | Harm reduction informationhttp://substance.org.uk/harm-reduction-information/ketamine-guide-for-drug-workers-free | 13 | 2 |
On-Page Optimization | | Substance-create
| KETAMINE GUIDE FOR DRUG WORKERS - free | Harm reduction informationhttp://www.substance.org.uk/harm-reduction-information/ketamine-guide-for-drug-workers-free | 13 | 4 | 1 - 2 of 20 -
Hello, I've heard that the outbound links I provide in my content should have a high degree of relevancy to the topic I'm writing about or they aren't really worth including. Is this true?
Hello, I've heard that relevancy of the content between the source page and the target page of outbound links in my content matters greatly. The outbound links I provide in my content should have a high degree of relevancy to the topic I'm writing about, or they aren't really worth including. Example: Don't just link to the homepage of an organization mentioned in the article, link to a page on their site that is related to the topic you are writing about. Is this true? Would including less relevant links negatively impact SEO in any way?
On-Page Optimization | | DJBKBU0 -
With generic product like screws, for example what is best practice when writing descriptions? It's tough writing unique content for something when the only difference is lengths
With generic product like screws, for example what is best practice when writing descriptions? It's tough writing unique content for something when the only difference is lengths
On-Page Optimization | | Jacksons_Fencing1 -
My website isn't showing on releated: google command
Well the title says everything... I really cannot understand why this happens... if you want to check by yourselves just copy paste the following in google: related:www.pccdkeys.com
On-Page Optimization | | dos06590 -
Can't figure why ranking dropped after SEO improved.
I took a website that never had any keyword research performed, meta data filled in or anything strategic regarding getting ranked on the search engines. We rebuilt the website from an old Dreamweaver install using Wordpress, did keyword research, optimized one page per keyword term, filled in all the appropriate meta data and alt tags. The site has dropped in rankings and I've been working for the past 3 months to attempt to raise it up. Can you see what I am doing wrong? (This is the client site: http://www.atozqualityfencing.com).
On-Page Optimization | | JanetJ0 -
Why don't all my pages have On Page Optimization Reports
Apologies if this question has been asked a million times, but I can't find it. I have 35 pages, yet only 5 of them have generated On Page Optimization Reports. I know I can create them manually, but wondered if I've done something incorrectly? Iain.
On-Page Optimization | | iainmoran0 -
Can't rank for a target key word "penalized?"
I've been trying to rank for the key word "kayak fishing" for my site www.yakangler.com. Last year when I started working on the SEO for my site I was on page 30 for Google search results so like the 300th result. After tweaking things on my site I managed to get to the second page but have since fallen all the way back to page 25-26 in the search results. I'm wondering if I'm penalized for this key word. I can't figure out why my site is ranking soooo badly for "kayak fishing" Any help or ideas would be greatly appreciated!
On-Page Optimization | | mr_w0 -
Number ID's in URL's
If you have to place a number ID into a URL. Does it matter from an seo perspective whether it is placed in the middle or at the end? Thanks
On-Page Optimization | | simmo2350