Reverse an Ecommerce Transaction in Analytics
-
I am looking for help on using Googles Reverse an Ecommerce Transaction in Analytics work flow documented here: https://support.google.com/analytics/answer/1037443?hl=en&ref_topic=1037062
Essentially an incorrect transaction was processed that was for such a large number that it is really messing up reporting. I have never used Googles outlined process and from my research it looks like it might not reverse the transaction for the date it was placed but ad a negative amount to offset it on the date submitted. This will still work for year of year reporting but it will mess up the data for two different days in one month. If someone who had done this before has any insight please chime in thanks!
Here is a support thread about the reverse transaction messing up a different days data.
-
Hi Jared,
Thanks for the heads up re the applied date. I will look out for the improved Google solution.
-
Dean,
Thanks for your reply! It seems that not many people are familiar with this scenario. Currently I have been using the advanced filter for reporting. However other Managers within the company use GA for some minor reporting and are not familiar with using it so I was hoping to apply the reverse an ecommerce transaction method.
Before implementing the reverse an eCommerce transaction method I discussed the scenario with my Adwords rep who talked with some GA engineers, and confirmed what I had feared which is the reverse transaction will be applied to whatever day it is uploaded not to the day the faulty transaction took place. Which means I will have two days with terribly bad data. Especially because at best a transaction like this will not be found in GA until the next day.
They did state that this has been a very common complaint and that GA is working on a solution to make the process much easier and so that it can apply to back data.
-
The Reverse an Ecommerce Transaction in Analytics work flow show work fine as it mentions that you should check you are using the same transaction ID for the transaction and item-form data as the one you used for the original purchase. therefore reversing that single transaction.
However they also mention that cancelling a transaction does not remove it. Both the original transaction and the cancelled transaction are included in the transaction count so basically you can only zero the transaction value.
You could also apply an advanced filter to your report excluding the offending transaction ID which would be a simpler solution.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google need Analytics installed to create metrics?
Hi Mozers, Does Google know time on site, number of page visits, bounce rate, etc. even if Google Analytics is NOT installed? Does it measure all that stuff anyway, and if you install the GA code on your site, that is so that YOU can see those metrics? OR can Google only see those metrics if you install GA on your site? Thanks! Jane
Reporting & Analytics | | CalamityJane771 -
Two lots of Analytics - one not Universal
Hi, We have been using two lots of GA code on our website - one was the old code and we added the new GA code under a different property too. Now that the old code is redundant do I: update the old code on property 1 to the Universal version and keep running the two properties (not sure this is the one I should do) remove the old code from property 1 and don't replace it with Universal version (but what happens to historical data?) remove the new code in property 2 and update the old code to the latest Universal version (but what happens to the historical data in property 2 or doesn't it matter?) The current code on the site is: <noscript><p>Please enable javascript</p></noscript> <noscript><p>Please enable javascript</p></noscript> <noscript><p>Please enable javascript</p></noscript> <noscript><div>Please enable JavaScript for your browser.</div></noscript> I've clearly got a bit confused so help would be appreciated. Thanks
Reporting & Analytics | | Houses0 -
How to Configure Google Analytic API?
Hello All, I want to implement google analytic api can any one show me the whole process? Regards, Mit
Reporting & Analytics | | mit0 -
I am tracking my domain e.g www.xyz.com to an existing google analytics account . I want to track www.xyz.com/blog separately in the google analytics account. How can I do that?
I am tracking my domain e.g www.xyz.com to an existing google analytics account . I want to track www.xyz.com/blog separately in the google analytics account. How can I do that?
Reporting & Analytics | | Windlass0 -
Google Analytics Landing Page Report Discrepancy
I have noticed that when I run a landing page report and use the advanced option so I can view only the landing pages that include a particular string in the URL, have noticed that I in the report, the graph at the top will say one thing, but the data below says something else. For example, the graph for one particular search shows 200 Impressions, but the info below says 700 impressions and 610 clicks. Anyone seen anything similar or have any ideas why? Thanks! Craig
Reporting & Analytics | | TheCraig0 -
Analytics - Video Tracking
Hello, As i've ended up confusing myself, I thought I would ask the moz community whether i'm on the correct track! I'm wanting full GA tracking on individual videos from our destination URL. In short I need the name of each video to have specific tracking. Example;
Reporting & Analytics | | Whittie
Video 1 (Apples)
Video 2 (Oranges)
Video 3 (Pears) We need to be able to see the amount of plays per session, per video. As well as any extras if possible, such as;
Watched 25%, watched 50%, watched 75%, video complete, video paused. If the following script is used; https://github.com/sanderheilbron/vimeo.ga.js As well as using the Google URL builder (https://support.google.com/analytics/answer/1033867?hl=en-GB) , what would be the best way to set each video to see the statistics within Google Analytics, so I can see how many plays the 'Apples' video has had. I think it is the ordering of the 'event, campaign, label etc' which has confused me. Many Thanks for any replies in advance, I appreciate it.0 -
Track image searches on google analytics
How can i track image searches on google analytics? To filter the refferers by image.google or /imgres does not work in new google analytics (and brings an impossibly small number on old GA). also, this would not cover local google image refferers, that don't come from image.google.com. anyone knows how to find image search sources? i haven't found anything helpful in google's documentation or forums. thanks!
Reporting & Analytics | | zeepartner0 -
Do Google Analytics filters affect link building?
We recently made a few link wheels for specific product pages. We've been having great results with all of the wheels except for one. The one we are having issues with is the only link that we were using a Google Analytics filter on; it looks like this http://domain.com/page.htm?zSource=Specific Keyword%tracking My question is does Google ignore links that are obviously utilizing their analyitcs custom filters? We're doing some more testing to try to find out if it truly is the link or if the wheel is a bad one. There are so many things that could go wrong but with so many of our link wheels working well, I wonder if the filters are what is causing such results.
Reporting & Analytics | | MichealGooden0