Site Not Ranking- No Reason Why
-
I have a client with a HUGE website who should be ranking for it's competitive keywords. No penalties, or bad links. Old domain. Not ranking for anything. Client has a huge AdWords spend and my theory is that it's not ranking organically because of the AdWords spend. I can't think of anything other reason. Anyone? Thanks. The keywords I'm trying to rank this client for aren't even competitive.
-
Karen,
Was the site ever ranking for these terms? In other words, did they have rankings and then lose them?
As others have mentioned, the backlink profile for this site does not look good. You have a large number of keyword anchored links from low quality sources like directories and press releases. This type of link profile is a prime candidate for a Penguin hit. Can you tell if you took a hit in organic traffic on a known Penguin date? The last one was October 5, 2013.
-
Look at it in open site explorer there are only 13 linking domains, all of them are junk domains except a couple.
As an SEO these should be screaming spam at you. The path is clear before you. They need quality links to rank, and that all starts with quality content. I'd start with a review of all their content and see where you can go from there.
Good luck!
-
This is exactly correct. I actually went in and looked at every single link listed in opensiteexplorer. All but one of the links is a spammy directory link and the one that isn't is a low quality link from a magento plugin vendor.
Even a few decent links should help a lot.
-
Hi Karen,
It has a pretty weak link profile with a bunch of links from directories and a few too many anchor text optimized links. Since car computers are a commercial space, I would assume it's fairly competitive. Not saying that it's domain authority/link profile are its only problems, but definitely not a big plus. It's organic search problems for sure has nothing to do with whatever you're doing with paid search.
Best of luck! ... Mike
-
Yes. Using webmaster tools and moz. Not ranking for any good keywords
-
I can see that you are listed:
https://www.google.com/search?q=site:www.solopcms.comI also see you ranked a position 6 with
https://www.google.com/search?q=Lexus+PCM+ECM+ECU+Auto+Computer+RepairsAre you using moz tools to check 'Crawl Issues' also Fectch as Google - https://support.google.com/webmasters/answer/158587?hl=en&ref_topic=4617736
PS you have an missing closing bracket at the end of your home page plus others
-
-
AdWords I don't believe would negatively affect your organic rankings. If you post up the URL then myself and other could provide you with more suggestions.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ajax tabs on site
Hello, On a webpage I have multiple tabs, each with their own specific content. Now these AJAX/JS tabs, if Google only finds the first tab when the page loads the content would be too thin. What do you suggest as an implementation? With Google being able to crawl and render more JS nowadays, but they deprecated AJAX crawling a while back. I was maybe thinking of doing a following implementation where when JS is disabled, the tabs collapse under each other with the content showing. With JS enabled then they render as tabs. This is usually quite a common implementation for tabbed content plugins on Wordpress as well. Also, Google had commented about that hidden/expandable content would count much less, even with the above JS fix. Look forward to your thoughts on this. Thanks, Conrad
Intermediate & Advanced SEO | | conalt1 -
Only homepage is ranking after site re-launch
We've been moving all our sites over to a new platform (Demandware) this year. In the process, they've all gotten updated designs (from the same template), on-page optimizations, etc. Since they're all on the same platform and are essentially copies from one template, any technical issues found have been fixed across all sites. The problem I'm seeing is there are a few sites that haven't really seen much/any recovery from the site launch, and these are sites that were done 4-5 months ago. There's one in particular that's especially concerning, since it's showing issues that none of the other sites seem to have. In my Moz reports, it looks like of all the keywords that are ranking, they're only ranking the https version of the homepage (and from what I'm seeing, the https version wasn't picked up and ranked until the beginning of October, which was also the time that WMT shows a huge drop in clicks and impressions). I've crawled the site (ScreamingFrog), done a site search in Google (all pages look to be indexed), etc. and I haven't come across any specific problems there that would suggest a technical issue. We're wondering if it might be a link authority problem, since this site had the most dramatic change in navigation. The navigation used to be product based (Boots, Shoes, etc.) and is now broken up by gender. I've noticed that a few other pages that are ranking are dual gender pages that also existed on the old site, whereas all of these new categories aren't ranking at all and I'm not seeing this happen with any of our other sites. I've gone down a bunch of different paths trying to figure this out, but I haven't come up with any concrete answers as to why this is happening and how to fix it. Any thoughts as to what else I can look into or try for this?
Intermediate & Advanced SEO | | WWWSEO0 -
Why is my m-dot site outranking my main site in SERPs?
My client has a WP site and a Duda mobile site that we inherited. For some reason their m-dot site is ranking on P1 of Google for their top KWs instead of the main site which is much more robust. The main site might rank beyond page 5 when the generic home page for their m-dot site appears on P1. Does anyone have any idea why this might be happening?
Intermediate & Advanced SEO | | Etna0 -
My site is always in the top 4 on google, and sometimes goes to #2\. But the site at #1 is always at #1 .. how can i beat them?
So i'm sure this is a very generic question.. of course everyone wants to be #1. We are an ecommerce web site. We have all sorts of products, user ratings, and are loved by our customers. We sell over 3 million a year. So let me give you some data.. First of all one of the sites that keeps taking the #2 or #3 spot is amazons category for what we sell.. (i'm not sure if I should say who we are here.. as I don't want the #1 spot to realize we are trying to take them over!) Amazon of course has a domain authority of 100. But they never take the #1 spot. The other site that takes the #2 and #3 spot is not even selling anything. Happens to be a technical term's with the same name wikipedia page! (i wish google would figure out people aren't looking for that!) Anyways.. every day we bouce back and forth between #4 and #2.. but #1 never changes.. Here are the stats of us verse #1 from moz: #1: Page Authority: 56.8, Root Domains Linking to page: 158, Domain Authority: 54.6: root domains linking to the root domain 1.42k my site: Page Authority: 60.6, Root domains linking to the page: 562, Domain Authority: 52.8: root domains linking to the root domain: 1.03k So they beat us in domain authority SLIGHTLY and in root domains linking to the root domain. So SEO masters.. what do I do to fix this? Get better backlinks? But how.... I can't just email GQ and ask them to write about us can I? I'm open to all things.. Maybe i'm not using moz data correctly.. We should at least be #2. We get #2 every other day.
Intermediate & Advanced SEO | | 88mph0 -
Does Mobile optimised site improve ranking and how to index it faster?
Hi i have several question with regards to mobile optimised site: Does having a mobile optimised site improve ranking in SERP? How can we push/index mobile optimised sites to users searching on mobile sites faster? e.g. returning m.abc.com or abc.com/m to users seraching on mobile earlier.
Intermediate & Advanced SEO | | FWSBIO0 -
Page Rank
Hi guys I have an ecommerce in prestashop (unfortunatelly I can not change it at this moment). I made all main activities both off and on the page. And actually it is working pretty well since I am up on the SERP for all the target keywords. BUT, the page rank still be 0. The site is about 2 years old. My main competitor has the same domain authority than mine, but he has a page rank > 0 Moreover I have more quality links then it has, but it is older Any suggestions? Many thanks Ciao Diego
Intermediate & Advanced SEO | | sbrelax0 -
Why our site dropped in rank for a main keyword
Hello, Our site nlpca(dot)com dropped in rank for a few terms, including the main term "NLP". Could you look at our site and tell us what might be the cause? Thank you so much, Bob
Intermediate & Advanced SEO | | BobGW0 -
On-Site Optimization Tips for Job site?
I am working on a job site that only ranks well for the homepage with very low ranking internal pages. My job pages do not rank what so ever and are database driven and often times turn to 404 pages after the job has been filled. The job pages have to no content either. Anybody have any technical on-site recommendations for a job site I am working on especially regarding my internal pages? (Cross Country Allied.com)
Intermediate & Advanced SEO | | Melia0