Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Reporting & Analytics
    4. Set Up of Goal Tracking with Google Analytics-$750 a Fair Price????

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Set Up of Goal Tracking with Google Analytics-$750 a Fair Price????

    Reporting & Analytics
    4
    6
    4316
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Kingalan1
      Kingalan1 last edited by

      Greetings Moz Community!

      My firm operates commercial real estate website that contains 3-4 forms.  Each form represents a goals. Google Analytics has been set up for years, but it does not track these form completions/goals properly.

      My SEO firm has offered to configure Goals on Google Analytics for $750. Is this a fair price? If the set up takes one hour, I am really over paying. But if this is a complex project that may take 7-9 hours the pricing seems OK.

      Also, the SEO firm will require an additional $750 in the future to set up event tracking. Is this excessive?

      I might add that my developer will need to add code to my web site.

      My SEO company has proven reliable and accurate. I can go to sleep at night knowing they are doing a good job. Where as my Argentinian developers really try their best, but perhaps because of the language barrier, they can make mistakes from time to time. I am willing to pay a premium to ensure that the job is done correctly domestically, however I don't appreciate over paying.

      Is the $750 payment for setting up Google Analytics reasonable assuming the job is done well???

      Thanks,
      Alan

      1 Reply Last reply Reply Quote 0
      • Kingalan1
        Kingalan1 @KeriMorgret last edited by

        Hi Keri:

        No the forms are not going through a third-party processor on a different domain or different subdomain.

        Originally they wanted $1,500 to set up tracking of goals and event tracking. Now they are willing to charge me $750 for only goal tracking with the ability to add event tracking for another $750 in the future.  They would do the following for the original $1,500 (see below):

        I am very curious how long it would take a knowledgeable person to set this up. While I beleive them to be very professional I don't want to pay $750 for one hour of someone's tiem.


        Analytics Technical Review

        • Data Set Used:

          • –  Default Data range: July 15, 2013 – Mar 7, 2014 (unless otherwise noted)

          • –  Note redesign on July 10, 2013 and moved from Drupal to WordPress.

          • –  Web Property: www.NYC-OfficeSpace-Leader.com (UA-976308-1)

          • –  View (formerly called Profiles): www.NYC-OfficeSpace-Leader.com (default)

          • –  Date ranges chosen to: Account for change in data format (urls) with new website launch July 2013.

        • Multiple views (formerly called profiles) including unfiltered “RAW” and analysis views. Always ensure that there is an unfiltered set of data: Data collection is not retro-active in GA. Create an “analysis” view with filters to:

          • –  Remove internal traffic and create more advanced data sets.

          • –  Clean up URI and query parameters (capitalization) for better page report data.

        • Verify proper set up of all goals for forms (contact broker, contact us, request more info, schedule a showing, ask me a question).

        • Use call tracking to track visitor behavior associated with phone calls (Top vendors: Call Rail, IfbyPhone, LogMyCalls, Mongoose Metrics).

        • Set up content grouping in order to provide easier analysis of listing pages as a whole. (https://support.google.com/analytics/answer/2853423?hl=en)

        • Use event tracking to track interaction with on page elements such as navigation menu items and click contact a broker button. (https://support.google.com/analytics/answer/1033068?hl=en)

          • –  Use events instead of goals (events can be goals too).

          • –  There are more analysis tools to understand events in context with one another (instead of using goals to track on-page events).

        • Set up enhanced link attribution. Distinguish different links that lead to the same page for in-page analytics: (https://support.google.com/analytics/answer/2558867?hl=en&utm_id=ad)

        • Set up social reports for better social traffic analysis (admin >> (choose web property) >> social settings).

        • Upgrade to Universal Analytics for better tracking capability, and because you’ll eventually be forced to upgrade by Google. (https://support.google.com/analytics/answer/3450662?hl=en)

        1 Reply Last reply Reply Quote 0
        • KeriMorgret
          KeriMorgret @David-Kley last edited by

          Are the forms going through a third-party processor on a different domain or different subdomain? Dealing with goal completion when it's not on the same domain and you don't have full access to the other domain can be a bit tricky. I had a developer grow a few more gray hairs when she set up ecommerce tracking on my site that uses an external payment processor.

          Kingalan1 1 Reply Last reply Reply Quote 0
          • David-Kley
            David-Kley last edited by

            Without having a look at exactly what is being done, it is hard to tell.

            BUT, looking at it on the surface, yes, it is too expensive.

            "I understand that $750 for an agency may not be worthwhile, however I will also be paying them $6,600 to re-write and keyword optimize 58 URLs, so there is more involved than only $750. Furthermore I will probably engage them for a content marketing campaign to the tune of $2,500 per month."

            Setting up goals in Google analytics should not be a $750 cost all by itself. This can be acheived in about 30-60 minutes. I think you are being charged for analyzing the data, (which usually doesn't take a real long time) rather than the actual setup. This is normally absorbed into the cost of doing the SEO. Again, I'm not familiar with everything they are doing for you, but for the same job, (seo, analytics, content marketing) we would charge much less. I would like to see their proposal, to see if you are getting taken advantage of.

            Spencer said it best when he stated "They easily could be trying to overcharge you if they think you can afford it." I have been involved in the industry for 12 years, worked at a few agencies before I owned my own, and this happens a lot more than you think. Seeing people get taken advantage of was one of the driving factors for me to set up my own company, and hire my own team. Just couldn't watch it anymore.

            KeriMorgret 1 Reply Last reply Reply Quote 0
            • Kingalan1
              Kingalan1 @spencerhjustice last edited by

              Thanks Spencer!!

              I understand that $750 for an agency may not be worthwhile, however I will also be paying them $6,600 to re-write and keyword optimize 58 URLs, so there is more involved than only $750. Furthermore I will probably engage them for a content marketing campaign to the tune of $2,500 per month.

              But I would very much like to understand how long the set up for Google Analytics will take, as to that is the key for understanding if I am being over charged.

              Thanks,
              Alan

              1 Reply Last reply Reply Quote 0
              • spencerhjustice
                spencerhjustice last edited by

                It's really hard to tell without seeing the site and knowing what types of conversion goals and events need to be setup and how difficult it will be to actually get it done. If they're only setting it up for 3-4 forms then that definitely sounds a bit expensive for the required amount of time but like I said it really depends on what needs to be done. They easily could be trying to overcharge you if they think you can afford it.

                One thing you also need to consider is that once you get much below $750, agencies may not think that it's worth their time to do the project, which could be why they're charging more.

                Hopefully someone with a bit more experience with pricing can chime in on this because I'm more of a doer and work in-house.

                Kingalan1 1 Reply Last reply Reply Quote 0
                • 1 / 1
                • First post
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • Johnroger

                  Strange landing page in Google Analytics

                  Hello MOZ Community, The website in question is https://x-y.com/ When i looked at the landing pages report in GA , x-y.com is appended at the end of every URL like this. https://x-y.com/x-y.com When i open the above URL in GA interface, it shows page not found. This is obvious as there is no such URL.
                  The metrics like sessions, Users, Bounce rate all look good. In the property settings, The default URL is written like this http:// cell-gate.com (Please note that s is missing in property settings). But how is traffic tracked correctly How do i solve this problem. What settings should we change to make the landing pages report look ok Thanks

                  Reporting & Analytics | | Johnroger
                  0
                • ahirai

                  Using logical operators (AND / OR) in Google Analytics Goal Funnels

                  When setting up a Funnel within Google Analytics, is it possible to use logical operators (e.g. OR, AND) in the first (required) step of the funnel? For example, suppose I want to track users who visit page1.html AND page2.html before proceeding to the destination goal. I've entered two pages separated by the OR operator, and neither the "Verify this Goal" nor "Save" produces an error message - is it safe to assume that this is working as I intend? Thanks in advance!

                  Reporting & Analytics | | ahirai
                  0
                • Khadija_K

                  How to exclude traffic for a specific mobile device in Google Analytics view?

                  Hi, Need help on how to exclude traffic for a specific mobile device in Google Analytics view. I have been searching and the only information available is excluding IP address of internal traffic. Is there any way to exclude traffic through a mobile MAC address?

                  Reporting & Analytics | | Khadija_K
                  0
                • amichaels

                  Google Analytics SEO Queries Not Showing

                  Hi All, This might be a silly question, but for all the properties I monitor in Google Analytics, I'm now showing no data for SEO Queries under Acquisition for the past 6 days. Normally I would expect a few day delay in queries, but nothing for 6 days is somewhat peculiar especially as it was functioning fine prior to November 12th. Does anyone have insight into what might be going on? Thanks! URaNMa3

                  Reporting & Analytics | | amichaels
                  0
                • RosemaryB

                  Direct traffic spam on Google Analytics: how can you identify and filter it?

                  One of my smaller clients noticed a huge jump in direct traffic visits last month.  The bounce rate was around 97% so I'm pretty certain that most of the traffic was illegitimate.  I know how to filter out spam referrals and organic keywords in Google Analytics.  However I'm not sure what to do about direct traffic spam.  Are there recommendations for filtering this out?  Can I identify spam IP addresses?

                  Reporting & Analytics | | RosemaryB
                  0
                • geckonm

                  Tracking time spent on a section of a website in Google Analytics

                  Hi, I've been asked by a client to track time spent or number of pages visited on a specific section of their website using Google Analytics but can't see how to do this. For example, they have a "golf" section within their site and want to measure how many people either visit 5 page or more within the golf section or spend at least 6 minutes browsing the various golf section pages. Can anyone advise how if this can be done, and if so, how I go about it. Thanks

                  Reporting & Analytics | | geckonm
                  0
                • Robert-B

                  Totally Remove "localhost" entries from Google Analytics

                  Hello All, In Google Analytics I see a bunch of traffic coming from "localhost:4444 / referral". I had tried once before to create a filter to exclude this traffic source, but obviously I did it wrong since it's still showing up. Here is the filter I have currently: Filter Name: Exclude localhost
                  Filter Type: Custom filter > Exclude
                  Filter Field: Referral
                  Filter Pattern:  .localhost:4444.
                  Case Sensitive: No Can anyone see what I'm doing wrong and give me a push in the right direction? Thanks in advance!

                  Reporting & Analytics | | Robert-B
                  0
                • CeCeBar

                  Setting up Google Analytics default URL

                  If someone has set: the default url in Google Analytics to a non-www address (http://mysite.com) then placed the UA tracking script from that GA account within the CMS framework of the website... ... and then set the permanent 301 redirect in the htaccess file to redirect to the www address (http://www.mysite.com). How less accurrate will my GA analytics measurements be considering the default url within GA is non-www and the permanent 301 redirect in htacess is to the www-address? Anyone know how reliable GA reports are until the default url in GA analytics is changed to match what is the redirected url in htaccess file? _Cindy

                  Reporting & Analytics | | CeCeBar
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.