Category pages ecommerce - SEO best practises
-
Hi there,
I run an ecommerce company, www.footdistrict.com and we are trying to improve our rankings on head terms so we are optimizing our brand pages (ie http://footdistrict.com/marcas/nike.html)
Note: a brand page is a category page on my store.
We are adding descriptions of each category. This is great as we are adding value. On top of that, we want to add sub-categories just below the description. A sub-category is a family of items. The structure that we are trying to implement is: http://footdistrict.com/marcas/nike.html
Nike
History/Info of the brand
Link Nike family of items A | Link Nike family of items B | Link Nike family of items C | Link Nike family of items C
When you click on the first link of the left, you go to a page with all the products of that family and a title that matches the anchor of the category page.
What do you think of this structure from a SEO perspective? How would you improve it?
I see other ecommerce stores that use tabs or the internal search engine for these purposes. What are the benefits of each choice?
Thanks and regards
-
HI Diego,
You don't need to worry too much about whether the pages are tags or categories, but could you give me examples of the URLs you plan to use?
-
Hi Dave,
Thanks for your opinion and your fast reply! I totally agree with your comment about the speed...
However, my doubt was more about the fact that we are creating categories for that purpose, instead of using search results page link or tags as we see other stores do. Using the previous example, "Link Nike family of items A" could be a subcategory of Nike category, or the internal search results page.
Basically, we are not using tags in our page, and we are not sure if we are using categories in a proper way.
What do you think? Do you any problem with that?
Thanks in advance.
Best regards.
-
Diego,
There's nothing wrong with the structure that you have and the site is very clean easy to use and great imagery.
Each footwear has it's own page which is perfect and the number of links have been kept to a minimum.
The biggest issue you have is page load speed. Get that down and you'll be onto a winner.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO traffic + backlinks question
Let's say I want to write a guest post for a website that is relevant to my website. Should i guest post on a website with high traffic but the traffic country is not mine? (eg// My website sells products in Canada only, should i guest post on a high traffic site from India?) Or would it be better to find a lower traffic website to guest post on but their organic traffic comes from Canada? Thanks!
Link Building | | chrisjordan0i10 -
Can I 301 re-direct a page to regain the authority from a penguin penalized page
I built way too many anchor text links to an internal page and was penalized for the associated keyword. However, I do rank on that page for less significant keywords that I didn't build anchor text links for, though not super high. Subsequently, I've found that the sites that rank highly for the keyword that I was looking to rank for are high domain authority with almost no links built to those pages. Can I 301 re-direct that URL to my homepage, where I'm not trying to rank for that term, to make use of that authority of the links I've built to that page and start over on the page that I was hit by penguin on? This appears to make sense to me as my pages that have been hit are specifically for the terms that I have gone overboard on anchor text links. Terms that I haven't built too many anchor text links to still rank on those pages.
Link Building | | dusty79690 -
Best On-Site Internal Linking Practices?
Hi everyone, Our company works extensively with ecommerce website, and we're beginning to wonder with all of the impending Google updates what our best bets for internal linking practices will be, in particular when it comes to menu options. We typically set up our navigation with top-level categories in the main menu, then drop downs to the sub-category level pages. Our question is, should the links in the drop-down menus be followed, and if so, should they be followed links across all pages of the website, or just on the homepage menu list, or not at all? We're trying to figure out what will pass the most internal linking power without being too much and overly "spammy," I guess. Thanks for your input!
Link Building | | MountainMedia0 -
Diverse SEO On & Off page questions!
Hey everybody. I have been reading several resources on SEO, and wanted to know your opinion on these topics. I know they are diverse and should be on a different set of questions, but i wanted to give it a try. I run a Heavily Specialized Steel B2B eCommerce Site. So my question would be what is the importance of the following topics, taking into mind the nature of my site. The importance on how often the page is updated ? Recommendations on updating relatively static pages ? How important is to meet HTML and W3C Standards, also its validation. The NoFollow and Follow ratio of incoming links. Your opinion onthe inclusion of outbound links to other relevant pages. Is there a best practice? Any comment is welcome, and would be deeply appreciated. Regards,
Link Building | | JesusD1 -
SEO Service
Hi there; Can any body direct me towards honest and true link building service. we are in the business of providing audio video services. I prefer individuals. Help will be appreciated.
Link Building | | tanveer11 -
How to focus SEO efforts on a single country?
I hope this one isn't too obvious a question to ask, as I'm sure it's been asked before. However - I'm considering a new site which would be focussed entirely on a UK market. US and other world traffic would be effectively useless. Using social media and standard linkbuilding techniques, how do I focus my efforts on the UK market? Getting links from .co.uk, I guess - what else? Or is it just "SEO generally and some of it'll be for the UK"?
Link Building | | Cairmen0 -
Multiple links to dead pages
I have just taken over a client and have been shocked to see a lot of wasted 'link juice' from hundreds of websites linking to old/dead pages within my client's domain. My question is - what is the best method to re-capture that juice given that it is impractical to change the links at source. Thanks.
Link Building | | driansmith0 -
Should I optimize/link build all my pages at once?
I'm currently starting to optimize about 30 area specific pages for a property maintenance company and was wondering, what's the best way to link build multiple pages at once? Should I link build for all of the 30 the pages at once, or maybe focus on 5 individual pages - get them ranking well, then focus on the next 5 and so on?
Link Building | | guy_andrews0