Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your reputation grow with Reviews AI
      Moz Local

      Let your reputation grow with Reviews AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Pros and cons of video onsite or youtube

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Pros and cons of video onsite or youtube

    Intermediate & Advanced SEO
    3
    3
    820
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • bakergraphix_yahoo.com
      bakergraphix_yahoo.com last edited by

      what are the pros and cons of placing videos on the native website as opposed to pushing the you tube channel?

      If I move the youtube and vimeo to the native website will i loose all the link juice?

      is there an easy way to have transcript of the audio as html in the site?

      1 Reply Last reply Reply Quote 0
      • David-Kley
        David-Kley last edited by

        CON:
        "if your video ranks, it will direct users to youtube, not your website - so there is limited SEO value from that perspective."

        I agree with this. Having your traffic directed to YouTube doesnt really do your site or traffic any favors, BUT you can include links in the description and on the video overlays to combat this.

        Vimeo Pro allows you to directly embed vidoes on your site, and not have the branded video player.

        PRO:
        Its free, and really easy to use/upload/delete/share/modify.
        A lot of people use YouTube. Seriously. 
        Google indexes YouTube videos in search result pages
        Can overlay ads on your videos for extra revenue
        Vimeo is $100 a year iirc.
        Videos all under one account, and uses gmail account to manage/log in

        To be honest, I don't think it makes a difference. I would focus on spending extra time on your video, to make it more "conversion-friendly". Spend more time on your message, and what you want to communicate to your viewer. That way, it wont matter where you host it, people will want to come see you. 😉

        1 Reply Last reply Reply Quote 0
        • evan89
          evan89 last edited by

          These are the pros and cons of youtube from my perspective:

          **Pros: **Youtube videos will likely get more eyeballs. Loading videos to youtube are better for virality, sharability, and exposure. Youtube is great for generating top-of-the-funnel type of awareness

          **Cons: **It is fairly challenging to drive traffic from youtube to your website for a conversion. Also, if your video ranks, it will direct users to youtube, not your website - so there is limited SEO value from that perspective.

          Vat19.com is a company that uses the virality of youtube to it's advantage with their product videos. If you are looking for an alternative, I really like Wistia.com if you would like to use rich snippets and use videos to drive traffic to your site through rich snippets, embeds etc.

          As far as transcripts go, https://www.speechpad.com/ is great if you are willing to pay for the service, otherwise you could just type it our if you have the time.

          I hope this helps 🙂

          1 Reply Last reply Reply Quote 3
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • Ben-R

            Allow Embedding on a YouTube but Only for Specific Sites

            Hello, This is more of a technical question but does anyone know if it’s possible to allow embedding on YouTube videos only for specific sites? We want to restrict embedding on our videos but still be able to embed them on our domain. I’m already listed as the primary owner and have the channel linked to my personal email (same email used to upload videos) but when I go to the below link mentioned on Google's Page for Restrict Embedding (https://support.google.com/youtube/answer/6301625) it says I don’t have permission to access that page for both my personal account and channel. The documentation states it's possible to "Block embedding on all sites or apps except for those URLs or app package names you enter in the text box." but I can't seem to find it. I can only find the option to turn it off/on completely. https://www.youtube.com/content_owner_settings I noticed my personal email hasn't been verified; would that make a difference here? Any help or insight on how to approach this would be very much appreciated. Looking forward to hearing from all of you!
            Thank you in advance.
            Best,

            Intermediate & Advanced SEO | | Ben-R
            1
          • mgordon

            Onsite Videos- Multiple on a Single Page- How to Optimize?

            I have a specific page which needs multiple videos.  A primary video of the client (Youtube Video) and two secondary videos with patient testimonials (Wistia Videos). Here is the actual page: https://www.johnbarrasdds.com/houston-tmj-dentist/ My understanding is Google only values the first video on a page.  Is this accurate and either way what is the best practice for how to post the second group of videos and gain SEO value? Thanks!

            Intermediate & Advanced SEO | | mgordon
            0
          • Jazee

            Embedding Video for SEO? YouTube, Vimeo, or Wistia?

            I believe Vimeo has the advantages of being able to embed your video on your website without advertising and the ability to brand the player with your company name. Can't do that with YouTube. However obviously Google give a bit more weight to YouTube videos in search results. But I'm talking about ranking the website, not the video. If the objective is to provide the biggest boost to the website's ranking (not the individual video), is it best to embed the YouTube video or can you post the video on both YouTube, Vimeo, and Wistia and embed the Vimeo or Wistia video? My gut feeling is that Google would see the direct linkage between the video on YouTube and the website it's embedded on and potentially that would have (albeit probably small) more benefit in the website's ranking than embedding the Vimeo or Wistia video? HOWEVER, re the SEO claims on this Wistia page true? Would the best strategy be to use Wistia for embedding and then also post the videos on a YouTube channel for maximum exposure? From Wistia: _Vimeo, like YouTube, is a powerful domain for SEO, but when you host your videos on these platforms, you are not doing your website's SEO a favor. When you upload your video to Vimeo or YouTube, the search engines are indexing the original url, not your website's. In contrast, when you embed a Wistia video on your website, your website gains all of the SEO benefits. Vimeo videos are ranked to drive traffic to Vimeo to keep users on their platform. Wistia videos drive traffic to your website—not ours._

            Intermediate & Advanced SEO | | Jazee
            1
          • VanguardCommunications

            Is there any benefit of having a .tv tld instead of a .com for a video centric website?

            We are launching a video dense website.   Is there any evidence that having a .tv tld can help with video optimization?  We are trying to find proof that Google looks at a .tv tld favorably for video SEO as opposed to a .tv website.

            Intermediate & Advanced SEO | | VanguardCommunications
            0
          • bondhoward

            Do google counts YouTube backlinks?

            Does google count YouTube links in the video description

            Intermediate & Advanced SEO | | bondhoward
            0
          • Travis-W

            Using Folkd for Video Backlink

            Hi Mozzers, What are your thoughts on using www.folkd.com for video SEO? We have a few company videos and would like to possibly get a backlink by either embedding one of our youtube videos on our site or self hosting the video. Are bookmarking sites like this spammy?

            Intermediate & Advanced SEO | | Travis-W
            0
          • nicole.healthline

            Add Videos Above or Below the Fold?

            We are considering adding videos to thousands of article pages, and were wondering if it would be better to add video above or below the fold? They take up quite a bit of space, and push the article content below the fold--would this hurt us?

            Intermediate & Advanced SEO | | nicole.healthline
            0
          • Ryan-Ricketts

            Should we stream videos from a subdomain or subfolder?

            This is causing some hand-wrangling and I need some help. Let's say we were developing rich video content for our products and our agency is hosting the content on a new external server. There are already plans to link to these videos from product detail pages, category pages, and landing pages on our main website: www.example.com. Would it be better to create a new subdomain or to use a subfolder with a reverse proxy technique for this video content? It's not truly a microsite and will not have a gallery page to navigate the various videos. For example, would it be better to use this: video.example.com/ ...or this (executed with a reverse proxy😞 www.example.com/video/ Of course, regardless of whether this new content will live on a subdomain or within a subfolder, we plan on creating a video Sitemap using guidance from Justin Hammack in this terrific post.

            Intermediate & Advanced SEO | | Ryan-Ricketts
            1

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.