Pros and cons of video onsite or youtube
-
what are the pros and cons of placing videos on the native website as opposed to pushing the you tube channel?
If I move the youtube and vimeo to the native website will i loose all the link juice?
is there an easy way to have transcript of the audio as html in the site?
-
CON:
"if your video ranks, it will direct users to youtube, not your website - so there is limited SEO value from that perspective."I agree with this. Having your traffic directed to YouTube doesnt really do your site or traffic any favors, BUT you can include links in the description and on the video overlays to combat this.
Vimeo Pro allows you to directly embed vidoes on your site, and not have the branded video player.
PRO:
Its free, and really easy to use/upload/delete/share/modify.
A lot of people use YouTube. Seriously.
Google indexes YouTube videos in search result pages
Can overlay ads on your videos for extra revenue
Vimeo is $100 a year iirc.
Videos all under one account, and uses gmail account to manage/log inTo be honest, I don't think it makes a difference. I would focus on spending extra time on your video, to make it more "conversion-friendly". Spend more time on your message, and what you want to communicate to your viewer. That way, it wont matter where you host it, people will want to come see you.
-
These are the pros and cons of youtube from my perspective:
**Pros: **Youtube videos will likely get more eyeballs. Loading videos to youtube are better for virality, sharability, and exposure. Youtube is great for generating top-of-the-funnel type of awareness
**Cons: **It is fairly challenging to drive traffic from youtube to your website for a conversion. Also, if your video ranks, it will direct users to youtube, not your website - so there is limited SEO value from that perspective.
Vat19.com is a company that uses the virality of youtube to it's advantage with their product videos. If you are looking for an alternative, I really like Wistia.com if you would like to use rich snippets and use videos to drive traffic to your site through rich snippets, embeds etc.
As far as transcripts go, https://www.speechpad.com/ is great if you are willing to pay for the service, otherwise you could just type it our if you have the time.
I hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My client wants to apply schematic markup to their iframe youtube video. Is this possible?
I have a client that wants to apply video object schema to their iframe youtube video. Here is the source code: <iframe src="http://www.youtube.com/embed/clientvideo" width="272" height="202" frameborder="0" allowfullscreen=""></iframe> Is it possible to apply schema markup to this kind of iframe source code? Our development team was having a hard time with it. Thanks!
Intermediate & Advanced SEO | | RosemaryB0 -
Should I bother with a Video Sitemap?
Morning all, I've started a pretty aggressive Video content push in recent weeks. All our videos are on our YouTube channel. I decided to go with hosting the videos on YouTube based on my research on moz.com, especially considering the potential reach of the content on YouTube. What I'm finding is that the YouTube channel is doing great. We've hit 200 subscribers and 15K views in a little under a month. Wayyyy more than I could have ever hoped for. But the blog posts on our website are getting minimal traffic and no search visibility. That doesn't necessarily bother me, since the intention of our marketing campaign is to use YouTube to drive traffic to our website. So I guess my question is really more to do with optimizing the site with Video Sitemaps and best practices for Google Webmaster Tools. Right now we have YouTube videos embedded on blog posts like this one that have a time-stamp. But I've been working to create Gallery-style pages (no time-stamp) which would have multiple YouTube videos embedded on them like this one. These make it easier for visitors to watch multiple videos without needing to skip around to multiple blog posts. The challenge I'm running into is that when I go to submit a Video Sitemap to GWT I get an error saying that I have duplicate page content within the video sitemap. I've used several WP plugins to do this. It seems that when there is a video embedded on multiple URLs (pages + posts) the plugins will ignore the posts and only add the pages to the video sitemap. Here is my regular Sitemap Here is my video Sitemap I've attached a screenshot of my current Yoast Video SEO config if that's useful for reference. Does anyone have experience with using multiple sitemaps in GWT? I'm starting to think that maybe I shouldn't even bother with a video sitemap. Maybe those gallery-style pages should just go in the regular sitemap? Any thoughts or advice would be highly appreciated! Thanks llQfydA
Intermediate & Advanced SEO | | TMHoward860 -
Pros or Cons of adding Schema Markup via HTML or through Webmaster Data Highlighter
Hello, I am in the process of adding schema to a site that I am working on,, are there advantages or disadvantages to adding via html on site or through webmaster tools? Thank You
Intermediate & Advanced SEO | | TP_Marketing0 -
Support Videos- need Guidance
Hi, We would like to start uploading videos for support on our soon to be launched support centre interface. We wanted to know if we should use Youtube or Vimeo for something like this. From an SEO standpoint which video streaming software is better? If these videos get linked on blogs etc which video platform would give us stronger SEO juice? Awaiting your inputs
Intermediate & Advanced SEO | | RuchiPardal0 -
CSS gallery, directories, infographic anjd video sites?
If we have some good content (info graphic and video) is there anything wrong with submitting to as many video and info graphic directories and video hosts as possible or are 99% of them as bad as submitting to directories and would we be looking at a penalty? Also another side question, are CSS gallery's and niche pacific directories such as running a printing company and finding directories on (graphic design, craft and art) a bad idea to submit to.in any quantity are they as bad as the free for all directories that Google doesn't like. We compete in a not very hard niche and need to build a few low authority links (build out our link graph) but not low enough to be classed as low quality (Google penalty's in the future). Most of our competitors are happy to submit to anything but we wan the site to last.
Intermediate & Advanced SEO | | BobAnderson0 -
Posting same video on both Vimeo and Youtube
A client likes the control of Vimeo Pro for embedding videos on site, but for search purposes would like to create a YouTube channel with the same videos, perhaps with altered titles and descriptions. This is the same video content in two places - will we run into duplicate content issues? Thank you, Stephen
Intermediate & Advanced SEO | | PerfectPitchConcepts0 -
Using Folkd for Video Backlink
Hi Mozzers, What are your thoughts on using www.folkd.com for video SEO? We have a few company videos and would like to possibly get a backlink by either embedding one of our youtube videos on our site or self hosting the video. Are bookmarking sites like this spammy?
Intermediate & Advanced SEO | | Travis-W0 -
Track video in GA
I want to track video downloads in GA. 1. Is the following code correct ? [play](http://www.example.com) 2\. Will it show no. of persons who clicked on the "play" link or how many times video was downloaded ?
Intermediate & Advanced SEO | | seoug_20050