How to deal with number swaps for organic results?

[Ideas-Money-Art]

Hi mozzers,

We used to have a proxy URL for our paid search campaigns and we just transferred all of that into the main domain(that ranks organically). Since we were using phone numbers swapping for paid search, I am afraid that it will harm our organic local results as I am seeing phone number swapping.

Can the bots distinguish a swap number and a real phone number or will it impact our local SEO results( because of an inconsistent phone number)?

Thanks for letting me know!

[JasmineA]

Nope, you're good to go. Ifbyphone is a good service. I agree with Spencer, you should be good to go as long as the javascript is working correctly.

[spencerhjustice]

You need to look at the actual render of the webpage and see what number it's rendering.

I believe that getgoaliath.com script that it is blocking is the number swapping javascript so I would imagine that you should be fine.

I've never used if by phone but I've heard good things. I think you're most likely good to go.

[Ideas-Money-Art]

Hi Jasmine

Didn't create it on my own, paid search team did it. The call tracking service is if by phone. Should i use another service or we're good.

Thanks

[Ideas-Money-Art]

Hi Spencer,

thanks for your answer, I did a fetch and render and here are the result

http://cl.ly/image/3r0K1m3B2w3G

I am not sure if the swap is made via an image or text. It may be text. Do you think based on the result I'm good.

FYI: We are using call tracker called **if by phone **

Thanks!

[JasmineA]

Hey Taysir,

Which call tracking service are you using for this? Or did you create one yourself? Ideally, you would be using javascript to change the number dynamically depending on source & medium, which will not interfere with local.

[spencerhjustice]

I would say that it most likely won't have any negative effect but the best practice is to only use call swapping via an images for local seo.

If you're curious you can see what phone number google-bot sees by using the new fetch and render option in webmaster tools under crawl.

If you want to use call tracking via changing text on the page I would suggest setting it up to only swap out numbers for paid searchers. I don't know if this is a standard option for most call tracking providers but I use CallRail and I know that they allow you to set it up that way.