Panda 4.0 Suggestions
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My site was hit pretty negatively by Panda 4.0 and I am at a loss for the best way to address it. I have read like every article that I can and I know there is some duplicate manufacturer product descriptions but I don't hear many other ecoms complaining about Panda so I figure it must be something else. Also, the pages that seem most negatively affected are category and product list pages. Any help or suggestions would be much appreciated. Thanks!
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THanks for all of the answers, does anyone have recommendations for good companies that do consulting for Panda related issues?
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Thanks for the answer, that is kinda what I figured too. I know I have to re write the content in order to be more competitive but I assumed there has to be something else that is effecting me as well.
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Here is a Matt Cutts video where he explains why you need more than duplicate content.
Interesting to watch because you can see, just a few years ago, in 2009, Matt did not have all of the gray hair. That is what all of this Panda and Penguin stuff has done to him.
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Duplicate product descriptions alone are probably not why you got hit by Panda 4.0. Matt Cutts is on record saying that duplicate product descriptions are not a big deal for ecommerce sites.
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EGOL is correct, Gordian.
Start fixing those. One the content is brand new and reindexed, it's a waiting game from there onwards. It might make you wait for the next update or you might need to look at your site structure further to find other culprits.
There's really not much Panda 4 did differently. It only improved the original Panda so the same stuff applies so hopefully, you'd get back when you fix the current issues.
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Hundreds of other sites are using the same content.
The same product descriptions that you are using appear on Heavyweight sites like... NewEgg, Yahoo Shopping, Ebay.
Get rid of ALL of that content written by other people.
Write original content or die.
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Have you read this post yet? Sounds like what happened to eBay is much like what happened to you. You may want to keep up with what eBay will do to rebound and take cues from that going forward. Just a thought.
Panda 4.0, Payday Loan 2.0 & eBay's Very Bad Day
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