New to MOZ and so far love tools but need some quick tips on title, keywords and descriptions
-
First of all:
I am excited about using all the MOZ tools! I just got back my webcrawl and have found
a lot of issues that I am working on.I am a Vacation Rental Property Manager with 150 properties, all different.
- 90% of my pages have the same keywords and descriptions and a lot of same page titles
too. I can change all of these by adding a few fields in my database and then
populating the meta information dynamically.
For Example:
<title>Big Bear Cabins | Big Bear Cabin Rentals - Chateau Alta Vista Cabin</title>
Chateau Alta Vista, Big Bear Cabins, Big Bear Cabin Rentals
Chateau ALta vista is a Big Bear Cabin with four bedrooms, three
bathrooms, it is Big Bear Luxury Property.If you notice the Title, keyword are dynamically populated from the database using the
property name of Chateau Alta Vista. The description is an extra field in the database that I just implemented that I can customize per property.I have a few questions, but here is more information: I also have 5 or 6 related pages
to each property. Pages Like general information, photos, calendars, book
Question 1): Is the best way of doing my titles, keywords and descriptions. Any concerns or recommendations. I have read, do not even use keywords anymore.Question 2) I have other pages that show maybe 8 or 10 photos. So is it ok to do the following;
Title <photos of="" big="" bear="" cabin="" chateu="" alta="" vista<="" title="">Meta Keywords <photos of="" big="" bear="" cabins="" chateu="" alta="" vista="">Meta Description <check out="" photos="" of="" big="" bear="" cabin="" rentals,="" chateua="" <br="">Alta Vista, etc
- Currently, I have some archaic page naming with database driven url parameters such as</check></photos></photos>
http://destinationbigbear.com/property_Detail_v.aspx?propid=669
and at worse
http://destinationbigbear.com/Property_detail_v.aspx?propid=669&rate=
$1,127.10&checkoutdate=07/13/2014&beds=4&firstnight=07/11/2014&nights=2
I do not have he ability to to full url encoding such as http://destinationbigbear.com/cabins/chateau-alta-vista
but I can do http:/www.destinationbigbear.com/big-bear-cabin-info.aspx?cabin=chateau%alta%vista
Question is what do I do... If I do change the page names I will lose the history of property_detail_V.aspx which only has a Page Authority of 21, but if I change the page name and dynamic navigation of my website will I not lose all my authorities, if so, is it worth doing it?
My highest keyword ranking is 30 which is terrible.
Nick
- 90% of my pages have the same keywords and descriptions and a lot of same page titles
-
Jane,
You have been awesome! I almost done going through all of the bad items that Moz generated and am getting ready to run the crawl again! Then once I am done with that I will submit to Google again. First time in years I have some confidence I can make a difference.
Nick
-
The different pages such as photos, calendars, etc per cabin are not being flagged as duplicate but rather the same page but different cabins..
Such as
http://www.destinationbigbear.com/property_Detail_v.aspx?propid=203
http://www.destinationbigbear.com/property_Detail_v.aspx?propid=203
Same Layout, Same Page Title, Same Meta information but 100% different content because of different cabin descriptions.... so that is why I am planning on dynamically changing page titles and meta descr by inserting the cabin names.
<title>Fox Lodge Big Bear Cabin <title></p> <p><title> Summit Enchantment Big Bear Cabin <title></p> <p>I am thinking this should cure my problem.</p> <p>Nick</p> <p> </p> <p> </p> <p> </p></title>
-
Hi there,
I am not sure why these exact examples are being picked up for duplicate content (their title tags are exactly the same, however) because the text on page is different.
Even though many of these pages are different, the tool will be picking them up as duplicates because there is too much duplication between each page's content, e.g.:
http://i.imgur.com/D44s1wV.png
and
http://i.imgur.com/hEARGo9.png
One option is to have this heavily-duplicated information hosted on a separate URL, with the page calling the content of that URL into the text box using an iframe. This will "remove" the content from the page as far as Google is concerned, but it will mean that the same content is not being found over and over again on different URLs.
This will mean that the URLs have very little content on the however, and you should really write new content to provide sufficient unique content to tell Google what the page is about.
Consider the "tabs" option I mention above - you would start with a URL like http://www.destinationbigbear.com/property_Detail_v.aspx?propid=501 and use CSS tabs to switch to the rates page, video page, photos page, etc. This would house all of a cabin's information on one URL and mean that there are no more URLs like http://www.destinationbigbear.com/Property_detail_rates.aspx?propid=501 where the text content of the page is largely a duplicate of every other cabin page.
-
Thank you very much.
I was worried about page load time especially with regards to the images that are 150k each and can have 10 to 20 images.... hence separation of content...
Thanks again, I have another question regarding dynamic pages...
I think the webcrawls give me errors or the moz tools for duplicate page titles and content when I have urls like this.http://www.destinationbigbear.com/property_Detail_v.aspx?propid=500
http://www.destinationbigbear.com/property_Detail_v.aspx?propid=501
and so on...
Is there something called canonical link - I looked at this but I do not think this is would help... I am just looking to have each page craweled as one page or I guess if I dynamically change the title and meta description then they would be unique?
Nick
-
Hi there,
Question 1): Is the best way of doing my titles, keywords and descriptions. Any concerns or recommendations. I have read, do not even use keywords anymore.
Agreed on the meta keywords tag - it is no longer needed.
There is some redundancy in the two tags at the moment. The primary rule is that you should be first and foremost writing for people, not search engines. You'll naturally include the keywords search engines need to see if you write for people (check afterwards to ensure you have, but good usability very often translated to good SEO):
**Suggestion **for a page about the Chateau Alta Vista:
<title>Chateau Alta Vista Cabin, Big Bear Lake, California | Big Bear Cabin Rentals</title>
There is no need to repeat the location / site name.
Chateau Alta Vista is located on Big Bear Lake, CA and is available for weekend breaks or longer stays. Space for up to 14 guests, 4 bed, 3 bath. Internet and hot tub provided.
There is no need to use keywords in a meta description from a ranking point of view (they do not influence rankings), but users should get a good idea of what they're going to find when they click through from the meta description. Think of it as free advertising space.
The photo pages should be fine, but consider including these in a larger page about the cabin itself, i.e. adding value to the cabin pages rather than creating new pages, similarly to how property websites show 8 - 10 photos of a property they are selling or renting, e.g. http://www.zoopla.co.uk/for-sale/details/33290790. The slide show takes precedence here whereas yours would probably not (lower on the page or in another tab), but see how they have used tabs to go between content, rather than create new URLs / pages - all the content is stored on the one URL about that one property.
If I do change the page names I will lose the history of property_detail_V.aspx which only has a Page Authority of 21, but if I change the page name and dynamic navigation of my website will I not lose all my authorities, if so, is it worth doing it?
If you 301 redirect between the old URL and the new one, the majority of the authority of the old page will transfer to the new one. Having said that, you only want to go through a lot of 301 redirects (NOT 302s! They pass no authority) if you really have to. Modern search engines are far better at dealing with dynamic URLs than they were years ago, so it is really hard to say if doing this would be beneficial enough to outweigh the fact that you need to go through redirects from the existing URLs.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Two Day After Starting Moz Pro campaign i experienced Sudden Huge Traffic Drop and My site ranki Drops in my site..Please I need your help
Two Day After Starting Moz Pro campaign i experienced Sudden Huge Traffic Drop and Drops in my site..Please I need your help
On-Page Optimization | | zizutz0 -
Should URL contain primary keyword or primary + extended keyword?
Hi All, This is a query regarding what keyword should be placed in URL. Below is the scenario. I have marketplace website where I can service providers with users. I have a page with a list of Dance providers and want to rank it for Dance Classes, Dance Coaching Classes keywords. Since these keywords represent same business purpose for us, should I keep the URL as www.abc.com/dance-classes or www.abc.com/dance-coaching-classes? What is SEO best practice in this scenario? Kindly suggest.
On-Page Optimization | | Avin1230 -
Where to add new content
I run a vBulletin website and vBulletin isnt very SEO friendly. I do fairly well in Google for most of my keywords, but forums dont necessarily build strong page authority etc. My site deals with fishing reports across the state of VA and drives 15-18k sessions a month and close to 100,000 page views a month based on Google Analytics. I want to start targeting new keywords and I am concerned about vBulletin inability to be SEO friendly. Many of my new keywords arent dynamic like fishing reports that are added by members daily. These are more like campgrounds, marinas etc. My thought is to install a Wordpress blog and build out this content so I can efficiently deal with on page SEO. the vBulletin software is installed in the root so I would install wordpress in something like mydomain/lake123/ Is the right thing to do, and will google see multiple sitemaps (one for vbulletin and another for wordpress) and index appropriately? Am I missing something major here? Thanks ~ Brian
On-Page Optimization | | FCBCO0 -
Breadcrumbs keyword repeats
Hi I have a client project who's developers platform is populating the category part of the breadcrumbs with the header tag. Since these include the pages primary target keywords/phrase they are being repeated in the breadcrumbs increasing the keyword/phrase count on the page as well as repeating/duplicating the sentence. Can this cause problems ? or not because Google knows its not part of the page content/body copy (because its a breadcrumb) ? Cheers Dan
On-Page Optimization | | Dan-Lawrence0 -
123 keywords for a page
Hey mOz fans , I have a site that has 130 keywords. can ı target this amount just incoperate them as Ryan discussed Before.
On-Page Optimization | | atakala0 -
Meta titles and description for subcategory pages in CMS websites
I have a CMS based site and for that I am getting duplicate page title and description error message, for my all sub-category pages. What can I do for this because write Meta title and description for each page for CMS based website is not possible.
On-Page Optimization | | 1akal0 -
SEOMOZ returns duplicate title and description
Hi, When SEOMOZ returns the crawl report results and it shows duplicate descriptions, is it referring to the meta description or is it referring to the actual product description? I have up to 30 products for many different sports teams. Since I have 30 products for as many teams, most of my products are the same and he only thing I did when I populated the site was to change the team name. I left the product description the same otherwise. Thanks, Don
On-Page Optimization | | ge01734000 -
Why does SEOmoz use /blog/content-title vs /category/content-title? Any difference?
Assume a brand new blog being designed and all other things equal. What are the pros & cons between using the url structure /blog/content-title vs. /category/content-title? Note:
On-Page Optimization | | JasonJackson
Both scenarios would be using categorical archiving.0