New to MOZ and so far love tools but need some quick tips on title, keywords and descriptions
-
First of all:
I am excited about using all the MOZ tools! I just got back my webcrawl and have found
a lot of issues that I am working on.I am a Vacation Rental Property Manager with 150 properties, all different.
- 90% of my pages have the same keywords and descriptions and a lot of same page titles
too. I can change all of these by adding a few fields in my database and then
populating the meta information dynamically.
For Example:
<title>Big Bear Cabins | Big Bear Cabin Rentals - Chateau Alta Vista Cabin</title>
Chateau Alta Vista, Big Bear Cabins, Big Bear Cabin Rentals
Chateau ALta vista is a Big Bear Cabin with four bedrooms, three
bathrooms, it is Big Bear Luxury Property.If you notice the Title, keyword are dynamically populated from the database using the
property name of Chateau Alta Vista. The description is an extra field in the database that I just implemented that I can customize per property.I have a few questions, but here is more information: I also have 5 or 6 related pages
to each property. Pages Like general information, photos, calendars, book
Question 1): Is the best way of doing my titles, keywords and descriptions. Any concerns or recommendations. I have read, do not even use keywords anymore.Question 2) I have other pages that show maybe 8 or 10 photos. So is it ok to do the following;
Title <photos of="" big="" bear="" cabin="" chateu="" alta="" vista<="" title="">Meta Keywords <photos of="" big="" bear="" cabins="" chateu="" alta="" vista="">Meta Description <check out="" photos="" of="" big="" bear="" cabin="" rentals,="" chateua="" <br="">Alta Vista, etc
- Currently, I have some archaic page naming with database driven url parameters such as</check></photos></photos>
http://destinationbigbear.com/property_Detail_v.aspx?propid=669
and at worse
http://destinationbigbear.com/Property_detail_v.aspx?propid=669&rate=
$1,127.10&checkoutdate=07/13/2014&beds=4&firstnight=07/11/2014&nights=2
I do not have he ability to to full url encoding such as http://destinationbigbear.com/cabins/chateau-alta-vista
but I can do http:/www.destinationbigbear.com/big-bear-cabin-info.aspx?cabin=chateau%alta%vista
Question is what do I do... If I do change the page names I will lose the history of property_detail_V.aspx which only has a Page Authority of 21, but if I change the page name and dynamic navigation of my website will I not lose all my authorities, if so, is it worth doing it?
My highest keyword ranking is 30 which is terrible.
Nick
- 90% of my pages have the same keywords and descriptions and a lot of same page titles
-
Jane,
You have been awesome! I almost done going through all of the bad items that Moz generated and am getting ready to run the crawl again! Then once I am done with that I will submit to Google again. First time in years I have some confidence I can make a difference.
Nick
-
The different pages such as photos, calendars, etc per cabin are not being flagged as duplicate but rather the same page but different cabins..
Such as
http://www.destinationbigbear.com/property_Detail_v.aspx?propid=203
http://www.destinationbigbear.com/property_Detail_v.aspx?propid=203
Same Layout, Same Page Title, Same Meta information but 100% different content because of different cabin descriptions.... so that is why I am planning on dynamically changing page titles and meta descr by inserting the cabin names.
<title>Fox Lodge Big Bear Cabin <title></p> <p><title> Summit Enchantment Big Bear Cabin <title></p> <p>I am thinking this should cure my problem.</p> <p>Nick</p> <p> </p> <p> </p> <p> </p></title>
-
Hi there,
I am not sure why these exact examples are being picked up for duplicate content (their title tags are exactly the same, however) because the text on page is different.
Even though many of these pages are different, the tool will be picking them up as duplicates because there is too much duplication between each page's content, e.g.:
http://i.imgur.com/D44s1wV.png
and
http://i.imgur.com/hEARGo9.png
One option is to have this heavily-duplicated information hosted on a separate URL, with the page calling the content of that URL into the text box using an iframe. This will "remove" the content from the page as far as Google is concerned, but it will mean that the same content is not being found over and over again on different URLs.
This will mean that the URLs have very little content on the however, and you should really write new content to provide sufficient unique content to tell Google what the page is about.
Consider the "tabs" option I mention above - you would start with a URL like http://www.destinationbigbear.com/property_Detail_v.aspx?propid=501 and use CSS tabs to switch to the rates page, video page, photos page, etc. This would house all of a cabin's information on one URL and mean that there are no more URLs like http://www.destinationbigbear.com/Property_detail_rates.aspx?propid=501 where the text content of the page is largely a duplicate of every other cabin page.
-
Thank you very much.
I was worried about page load time especially with regards to the images that are 150k each and can have 10 to 20 images.... hence separation of content...
Thanks again, I have another question regarding dynamic pages...
I think the webcrawls give me errors or the moz tools for duplicate page titles and content when I have urls like this.http://www.destinationbigbear.com/property_Detail_v.aspx?propid=500
http://www.destinationbigbear.com/property_Detail_v.aspx?propid=501
and so on...
Is there something called canonical link - I looked at this but I do not think this is would help... I am just looking to have each page craweled as one page or I guess if I dynamically change the title and meta description then they would be unique?
Nick
-
Hi there,
Question 1): Is the best way of doing my titles, keywords and descriptions. Any concerns or recommendations. I have read, do not even use keywords anymore.
Agreed on the meta keywords tag - it is no longer needed.
There is some redundancy in the two tags at the moment. The primary rule is that you should be first and foremost writing for people, not search engines. You'll naturally include the keywords search engines need to see if you write for people (check afterwards to ensure you have, but good usability very often translated to good SEO):
**Suggestion **for a page about the Chateau Alta Vista:
<title>Chateau Alta Vista Cabin, Big Bear Lake, California | Big Bear Cabin Rentals</title>
There is no need to repeat the location / site name.
Chateau Alta Vista is located on Big Bear Lake, CA and is available for weekend breaks or longer stays. Space for up to 14 guests, 4 bed, 3 bath. Internet and hot tub provided.
There is no need to use keywords in a meta description from a ranking point of view (they do not influence rankings), but users should get a good idea of what they're going to find when they click through from the meta description. Think of it as free advertising space.
The photo pages should be fine, but consider including these in a larger page about the cabin itself, i.e. adding value to the cabin pages rather than creating new pages, similarly to how property websites show 8 - 10 photos of a property they are selling or renting, e.g. http://www.zoopla.co.uk/for-sale/details/33290790. The slide show takes precedence here whereas yours would probably not (lower on the page or in another tab), but see how they have used tabs to go between content, rather than create new URLs / pages - all the content is stored on the one URL about that one property.
If I do change the page names I will lose the history of property_detail_V.aspx which only has a Page Authority of 21, but if I change the page name and dynamic navigation of my website will I not lose all my authorities, if so, is it worth doing it?
If you 301 redirect between the old URL and the new one, the majority of the authority of the old page will transfer to the new one. Having said that, you only want to go through a lot of 301 redirects (NOT 302s! They pass no authority) if you really have to. Modern search engines are far better at dealing with dynamic URLs than they were years ago, so it is really hard to say if doing this would be beneficial enough to outweigh the fact that you need to go through redirects from the existing URLs.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing posts that target same keyword to target SIMILAR keywords
Hello, I'm new to SEO and until the last year I was not aware that creating content that target same keywords would make Google choose only one to rank better. Can I leave the best page (highest ranked one) as it is and change the rest that target the same keyword to target similar keywords ? Just a simple example: I have two pages targeting "best supplements to muscle gain" Leave the best one targeting that keyword and now I change the content of the other to target "best supplements for muscle size" This is the smartest move or I'm missing something here and will make things worse ? Ex: maybe some of tthose pages with same keyword arent ranking for the keyword I want but are ranking for another one that I dont know. I'm really insecure about making changes and end up getting worse results.. Thank you (sorry for my bad english)
On-Page Optimization | | Glinski1 -
Meta description for Privacy Policy?
Hello guys, Quick question about optimizing other pages on my woocommerce e-commerce store. Do I need to optimize pages like the cart page, checkout page, privacy policy, return policy, shipping policy, etc? Strictly talking about on page SEO for these pages, like meta titles, description. Thanks!
On-Page Optimization | | The_Kiwi_Man0 -
Same keyword for almost same content
Hi all! my site deals with a concept called "motivation" in two different categories: motivation for teachers (related to kids) and motivation for parents (related to kids all well). These two categories (in different pages and in different menus) deals with the concept through different perspectives. BUT the keyword to optimize the pages is the same. Due to the structure of the web I've been given I am in this position. I can't redesign the web (I'm not allowed to do it). Any solution related to the keyword? Should I maybe optimize one page with the keyword and in this page have a link to the other not-optimzed page?Any ideas? Thanks in advanced.
On-Page Optimization | | juanmiguelcr0 -
Google Webmaster Tools - Inappropriate Keywords
In December our website was the victim of a devastating pharma hack. Google Webmaster Tools never reported malware on our website, but our keywords within Webmaster Tools were all changed to keywords related to mens and ladies watches. Our Google organic search rank and resulting traffic has been dramatically impacted. Since realizing we were hacked, we rebuilt our website from the ground up with a clean and updated installation of Joomla CMS (from 1.5 to 2.5) and changed to a more secure server. As of December 21st, 2012, our website has been clean of the phama hack. We wrote Google and told them what happened. They replied with a "no manual spam actions were found" message. Unfortunately, Google Webmaster Tools still reflects all of the hacked keywords for mens and ladies watches. We are watching our Google Webmaster Tools everyday waiting for Google to remove the hacked keywords. It's been a little over a month and still only about 5 of the first 100 keywords have anything to do with our website. What do you recommend we do to expedite the removal of these inappropriate keywords in Google WMT?
On-Page Optimization | | TCM-SEO0 -
Page Title
My website was hacked last November and then again last week. Prior to the hacking we were at number one in Google.co.uk for our main search term "nile cruises' for years. After last November's hacking we dropped to about position 4 and after last week we are at position 7. Ima rebuilding the lost data and I am having to create new Title and Description meta data for each of the indexed pages. I am taking the opportunity to try and ensure my titles and descriptions are good and the correct length, etc but wondered about the best title format. I set our home page title over the weekend as: Nile Cruise | Leading ABTA & ATOL Bonded UK Nile Cruise Specialist I was going to try and cover 3 keyphrases in the title like this: Nile Cruise | Nile Cruises | Nile Cruise Bargains But I thought that might look a bit spammy because the 3 phrases are very similar. I wondered what anyone else might suggest? Thanks, Colin
On-Page Optimization | | NileCruises0 -
Keyword Density Tools
Does anyone have recommendations on the best tool(s) to use to check the keyword density of each page of a website? I'm not sure if SEOmoz has such a tool.
On-Page Optimization | | webestate0 -
WordPress - optimizing for new keywords on page or post?
I know WordPress is always a little messy with SEO but i have a main question regarding WordPress optimisation for a special keyword. Let's say i have a chocolade blog and have written about all the vendors of chocolade. Now i found a new keyword which i want to optimize my website for. Should i create a 'Page' within WordPress and optimize it for the new keyword + link to some of the post about a relative keyword within this page?
On-Page Optimization | | Amosnet
OR Should i create a blog post and write about the new keyword and just links some of the other relative blog posts? I hope my question is clear.0 -
Title tag for category page
I'd like to know your views on the best approach for title tags for category pages for ecommerce sites. 3 examples A) Category name | Free delivery on $50 purchase | Brand name B) Discover best "category name" on brand name C) Category Name | 1st Keyword, 2nd keyword | Brand name Thanks!
On-Page Optimization | | walidalsaqqaf0