What are reasons for poor (0 to 2%) CTR in spite of top position (number one) in SERPs?
-
My website pages appear for several local keywords like "granite countertops St.Louis" (About 480 impressions) and my site appears as the top most in SERPs. But the CTR is 1 to 2%. It is mentioned that the top positions may get as many as 35% clicks.
What are the reasons? I need help with detailed solutions.
-
Your first words are "Custom Fabricator" which causes me some friction - This sounds like you might be b2b. Do you sell stuff direct to customers?
Thank you, Doug. This is exactly what bothered me too. I did think they were b2b from those words.
-
The performance of your snippet on the search result pages can be pretty variable and affected by a whole host of things.
The first big problem is advertising. If your ranking #1 on a SERP that has a high volume of ads then they will be diminishing the visibility of your site.
The ads you're competing with have a big advantage over your organic SERP. It's much easier for the advertiser to put specific language in their ad to entice searchers to click through. Matching the users intent and adding compelling benefits / reasons why they should visit their site. (eg: Prices you can't beat, free estimates, fitted in 1 day etc...)
Your snippet describes your business but it doesn't tell me "what's in it for me?" if I click though on the link. Your first words are "Custom Fabricator" which causes me some friction - This sounds like you might be b2b. Do you sell stuff direct to customers?
EGOL has some great advice about sharpening up your snippet.
You've got some reviews and testimonial - What is it that really matters to your customers? Sometimes it's not always what you think it is, or described in the language you'd use (as you're in the trade).
Another question is how much traffic is there for this search term and how "SEO" aware are your competitors. I've noticed that for some competitive terms the real search volume isn't as high as you think it is. I've come to the conclusion that certain terms can be inflated due to the amount of rank tracking going on!
How are your other keywords performing? Are you getting better results from keywords like "granite counter installation St Louis" for instance? Can you compare the CTR between keywords with a similar intent?
The thing is, you don't know what a good CTR for that particular SERP is. You don't know what you competitors (in ads, organic and local) are getting so it's difficult for you to say if you're earning your fair share.
-
Hi Everybody,
i mentioned low CTR when I posted my question, and now I understand that CTR is used for the clicks on Adwords campaign. What I really mean is the clicks ratio of ORGANIC search results and not the Adwords campaign. Clicks on organic results and CTR on Adwords behave similarly?
-
First, I am surprised that the CTR is so low because of your top ranking. My goal with that would be to change the title tag and description tag to match the query as closely as possible and to elicit clicks.
If this was my site I would change the title tag to match the query.... and to elicit clicks.
I don't know your business so I am going to guess.
<title>Granite Countertops: Prompt Installation in St. Louis area</title>
They will see the name of your business in your domain.
Then I would change the description tag. Study the adwords guys. They have great descriptions...
Over 100 colors, Fast, expert installation, Affordable countertops and replacements. Tell them what they are looking for that you can deliver.
-
Thank you, Spencer.
-
It's http://www.archcitygranite.com/ he linked it as an attachment.
-
What are the reasons? I need help with detailed solutions.
If you want carefully considered ideas, please share your domain. Guesses will be a waste of everyone's time.
-
It all depends on the industry, local factors and search trends.
It may be for your industry/business that that is an epic CTR. It also may be that people searching for those items are not actually looking for what you think they are looking for.
Do you have any comparables for your top competitors? There are copious tools out there which can estimate traffic, albeit they can not be very accurate, but still if you compare your traffic to competitor traffic using the same tools, you may get some more insight into what is "normal" for your business.
The bottom line is that every niche has its own numbers and you may be doing everything just fine.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hello everyone! I have one question regarding local business listing
My Website is on 2nd position of the SERP but it is not visible on the first 3 list of Google Map. Although My website has 4.8 stars on the result page. https://moz.com/blog/one-dead-simple-tactic-for-better-rankings-in-google-local: I got an idea from this post, but the solution that author has given is very time consuming one. could anybody help me, "how to be visible on the Google Map first 3 results? and also please share your ideas on How to rank for images and videos.
Image & Video Optimization | | Tabassum0 -
YouTube Videos on SERPS
Hi there, One of my clients is asking why there's this big SEO result when https://www.google.es/search?q=botemania+youtube&oq=botemani&aqs=chrome.0.69i59j0j69i61j69i57j0l2.1149j0j4&sourceid=chrome&ie=UTF-8. What kind of search results are thos with this big video first result? Any tips how to achieve this? Something related with the views, video description?. I tested a few other similar queries, even big brands included in the search query and this kind of SEO result does not show up. Any help would be appreciated, thanks! qGwcE
Image & Video Optimization | | poliedric0 -
Itunes review in serps
Does anyone know how Google takes the rating from iTunes? I have an app, and the iTunes page, appears in the results with a 1 star rating, even if we have on iTunes 4 stars. I need to know how Google reads the iTunes page, and how it displays the info from it
Image & Video Optimization | | Silviu0 -
How can I get around creating multiple Gmail accounts with the same phone number?
You know how, when you setup a Gmail account, Google asks you for a phone number to verify the account? I've run into a problem where Google is not letting me create anymore accounts with the same phone number. I set up an account for every new client we take on so that we have complete control of the inbox for verification purposes. Is there a way to get around this verification issue? We tried an app called Burner Phone but found out Google won't call the number because it's not supported by any major providers (e.g. Verizon, AT&T, etc.). Any suggestions? Thanks for your help!
Image & Video Optimization | | copyjack0 -
Reasons for store not showing up on Google?
Hi my client has a store which is not showing up on Google search results. E.g. if you looked up store name and store location on Google, all the stores in that particular city show up except one. Also even if you click the: More results near CITY, and State the stores listing still doesn't show up. So for some reason Google has excluded the store from Google search. But if you go to Google Maps directly, and type in the same keyword "STORE NAME CITY" the store is displayed and there. Does anyone know any reason why the store has been excluded from Google search results, but is listed successfully on Google Maps.
Image & Video Optimization | | MBASydney0 -
Consolidating mulitple Google+ Local pages with one Google+ Page
Hello All, I have trawled the internet, but can seem to find the answer to this question: "How will Google integrate multiple Google+ Local pages with one Google+ Page?" A bit of background to this. I work for a company that started online, but has since moved into retail stores. We currently have 14 stores around the UK. Now each of these stores has a Google+ Local page which were automatically converted over from the old style Google Places pages. I have read that these pages should be integrated with our regular Google+ account. All of the examples I have read about seem to relate to offline businesses that have moved into online, rather than online business that have moved into physical retails stores. And these examples are just one store, one Googe+ Local listing & one Google+ business page. That seems simple enough... but what about multiple locations?! Do I just need to sit on my hands and see what happens? Or are there things I can be doing now? Cheers for any help! Rich
Image & Video Optimization | | JBGlobalSEO0 -
Is anyone experiencing a large number of reviews disappearing in Google Places?
Just curious if anyone else has had issues with any clients losing lots of reviews in the last week?
Image & Video Optimization | | 4RealLocal0 -
Finding Pages with Youtube Embedded Videos in Google SERP
I'm trying to figure out a process to find specific youtube embed videos using Google search. But a lot of sites are not being returned. For example, I know that the following video (http://www.youtube.com/watch?v=1MnylRaQC3w) is linked to and embedded on http://gizmodo.com/5898438/watch-how-fender-builds-its-iconic-stratocasters However, I can't figure out a set of search terms to find that in Google. Searching for (1MnylRaQC3w Gizmodo) doesn't return the right page in the results. I'd like to figure this out so I could see everywhere a certain youtube video has been embedded.
Image & Video Optimization | | nixforsix0