Schema for Landing Pages
-
Hi guys,
I do a lot of landing pages for cars and would like to know what the best practices are for some things in Schema, so I can enhance their web presence.
I would like to make some bullet points of the features of the vehicles show up in Google search results. What would be the best way to make this happen with Schema?
Also, can I use coordinates in the code to make the landing page show up on a search result saying "2014 Volkswagen Beetle near me," rather than "2014 Volkswagen Beetle near Clarence, NY?"
Can I make an image of the brand or car show up in the search results along with the meta description (kind of what bloggers do).
Thanks!
-
Hi Michael
1. Bullets - This is also something I have not heard much about, but you could try to method in this post for bulleted lists in SERPs which Google goes on to explain here.
2. Landing page code - Do you mean having this show in the title tag and use "near me"? I don't think there's a way to do this. Google does not dynamically change title tags for you in such a way.
3. You can make a brand image show up, usually only for brand searches, by using rel=publisher: https://support.google.com/plus/answer/1713826?hl=en
-
Hopefully someone with a little bit more experience with cars specifically can chime in but as far as I know or have ever heard, none of these are currently possible with schema.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema Markup for regular web pages?
I'm a bit confused about what Schema markup should be applied to such regular, informative web pages.
White Hat / Black Hat SEO | | gray_jedi
We have a few pages describing our technology and solutions. These pages are not products or news articles. And they are not something that should be reviewed/rated. What Schema markup should be used for a standard run-of-the mill web page?
Is there a good reference / tutorial for optimizing the schema markup of an informational website? Any advice is much appreciated, thank you!0 -
How/why is this page allowed to get away with this?
I was doing some research on a competitor's backlinks in Open Site Explorer and I noticed that their most powerful link was coming from this page: http://nytm.org/made-in-nyc. I visited that page and found that this page, carrying a PageRank of 7, is just a long list of followed links. That's literally all that's on the entire page - 618 links. Zero nofollow tags. PR7. On top of that, there's a link at the top right corner that says "Want to Join?" which shows requirements to get your link on that page. One of these is to create a reciprocal link from your site back to theirs. I'm one of those white-hat SEOs who actually listens to Matt Cutts, and the more recent stuff from Moz. This entire page basically goes against everything I've been reading over the past couple years about how reciprocal links are bad, and if you're gonna do it, use a nofollow tag. I've read that pages, or directories, such as these are being penalized by Google, and possible the websites with links to the page could be penalized as well. I've read that exact websites such as these are getting deindexed by the bunches over the past couple years. My real question is how is this page allowed to get away with this? And how are they rewarded with such high PageRank? There's zero content aside from 618 links, all followed. Is this just a case of "Google just hasn't gotten around to finding and penalizing this site yet" or am I just naive enough to actually listen and believe anything that comes out of Matt Cutts videos?
White Hat / Black Hat SEO | | Millermore0 -
Many Regional Pages: Bad for SEO?
Hello Moz-folks We are relatively well listed for "Edmonton web design." - the city we work out of. As an effort to reach out new clients, we created about 15 new pages targeting other cites in Alberta, BC and Saskatchewan. Although we began to show up quite well in some of these regions, we have recently seen our rankings in Edmonton drop by a few spots. I'm wondering if setting up regional pages that have lots of keywords for that region can be detrimental to our overall rankings.Here is one example of a regional page: http://www.web3.ca/red-deer-web-design Thanks, Anton TWeb3 Marketing Inc.
White Hat / Black Hat SEO | | Web3Marketing870 -
Help with E-Commerce Product Pages
Hi, I need to find the best way to put my products on our e-commerce website. I have researched and researched but I thought I'd gather a range of ideas in here. Basically I have the following fields: Product Title
White Hat / Black Hat SEO | | YNWA
Product Description
Product Short Description SEO Title
Focus Keyword(s) (this is a feature of our CMS)
Meta Description The problem we have is we have a lot of duplicate content eg. 10 Armani Polos but then each one will be a different colour (but the model number is the same). I don't want to miss out on rankings because of this. What would you say is the best way to do this? My idea is this: Product Title: Armani Jeans Polo Shirt Blue
Product Description: Armani Jeans Polo Shirt in Blue Made from 100% cotton Armani Jeans Polo with Short Sleeves, Pique Collar and Button Up Collar. Designer Boutique Menswear are official stockists of Armani Jeans Polos.
Short Description: Blue Armani Jeans Polo SEO Title: Armani Jeans Polo Shirt Blue MA001 | Designer Boutique Menswear
Focus Keywords: Armani Jeans Polo Shirt
Meta Description: Blue Armani Jeans Polo Shirt. Made from 100% cotton. Designer Boutique Menswear are official stockists of Armani Polos. What are peoples thoughts on this? I would then run the same format across each of the different colours. Another question is on the product title and seo title, should these be exactly the same? And does it matter if I put the colour at the beginning or end of the title? Any help would be great.0 -
Starting every page title with the keyword
I've read everywhere that it's vital to get your target keyword to the front of the title that you're writing up. Taking into account that Google likes things looking natural I wanted to check if my writing title's like this for example: "Photographers Miami- Find the right Equipment and Accessories" ..Repeated for every page (maybe a page on photography in miami, one on videography in Orlando etc) is a smart way to write titles or if by clearly stacking keywords at the front of every title won't be as beneficial as other ways of doing it?
White Hat / Black Hat SEO | | xcyte0 -
Schema markup abuse for ratings
A competitor recently jumped very high in the SERPS after adding Ratings markup schema to his site. His site shows in the serps with a 5 star rating for a software product. Here's his site: http://bit.ly/11hp2KX The source of the "rating" appears just to be hard coded schema markup, not connected to anything external or impartial.It appears at this point that Google is taking this markup data at face value, and maybe is giving it some authorityHave you seen this kind of abuse in your vertical?
White Hat / Black Hat SEO | | DarrenX0 -
Sudden Ranking Drop from 1st Page
My client's Website http://countryfeelingholidays.com is experiencing a huge drop of its rankings since Aug 1st. It was at 2nd on 1st page on google.lk for the keyword Holidays Sri Lanka . But When I checked it last it has gone to 20th page. I really cannot find a reason for this drop . Only thing that comes to mind is that we put a comment on a blog but finally it appeared on all pages because of top commentator plugin . huge rise in backlinks in oneday . from next day we lost its ranking on google.lk but on google.com it is still at the same position where it used to be . What would be the reason for this ? Could it be a penelty ? What should we do now to get its ranking back ?
White Hat / Black Hat SEO | | Osanda0 -
Influence of users' comments on a page (on-page SEO)
Do you think when Google crawls your page, it "monitors" comments updates to use this as a ranking factor? If Google is looking for social signs, looking for comments updates might be a social sign as well (ok a lot easier to manipulate, but still social). thx
White Hat / Black Hat SEO | | gt30