The Wrong Page Is Still The Only One Ranking

[KempRugeLawGroup]

For some reason, the search term "Tampa Personal Injury Attorney," shows this page of our's http://www.kempruge.com/personal-injury/ on the second page, but omits this page http://www.kempruge.com/tampa-personal-injury-attorney/ (the correct one). The correct one only shows up in omitted results.

I have posted this question before. I made the changes suggested to me, and it actually worked for a couple weeks. But, it reverted back. I tried for the last two months to fix this on my own, but I just can't figure it out.

Does anyone have any idea what to do here?

Incredibly appreciative of any assistance,

Ruben

[katandmouse]

Hi Ruben,

If the one is showing and it's perfectly relevant and has equally good information, then I wouldn't worry about it. But maybe you think you'll get higher rank for that location if that page ranks, and that may be true. So how do you do that?

First step I'd try is clean up the copy. In my opinion, it's overly optimized with that EXACT phrase occuring 9 times in a small amount of copy. It's unnatural. You wouldn't speak that way, so why write that way, and why would you want your readers to even see that page then? I think Google shares that sentiment. So write for consumer first, Google second.

So what do you write?  I've had success rewriting and reusing the main landing page copy, whether that be the home page, or in your case, the generic personal injury attorney landing page for pages like this. You have to consider that anyone landing on this page, assuming you get it to rank, don't have the benefit of landing on the home page and may never see your personal injury page, so you need enough good information here to get them to call. But you don't want duplicate content, so you have to make it different enough. That can be difficult, I know. How many times can you write basically the same thing?

The other option is to provide completely different content and then force them to go elsewhere in search of information about your services. I know that's contrary to logic. It's better to convert them on the spot, but if you can't because your site will have too much duplicate content, or you worry about people landing on this page and it sounding too much like another page they just came from, then make this page very different. But do understand this may be their landing page from the search engine, so be sure to have enough information at the top that tells them they are in the right place and you have what they need. Then fill the rest of the page with geo-specific information that gives you an opportunity to weave your local keywords in. You have an office there. Put your address (with schema code), phone number and map.  Perhaps you also include city-specific information that your Tampa target market might find valuable and relevant, perhaps even ways your attorneys are involved in that community or cases they've fought and won in the community.

Finally something I've had success with is thinning out content that seems to be cannibalizing other pages. In your case, you could remove the word Tampa from the page that is currently ranking and link to "Locations" instead. From there link to your city pages. Be careful though. That could have a negative effect. At least you have some rank for that page. You don't want to lose it all, but it could be something to try. But do get that Tampa page in order first. That may be all you need.

My 2 cents for what it's forth. Do let us know how it goes!