Internal Links - How to Increase them, Categories not being considered as Internal Links
-
Hi All:
As per my understanding, Internal Equity Passing Links is a metric defining PA. Now my website has around 65 internal links while few of my competitors have more than 180 links.
I am unable to understand how to increase the internal links passing equity on my website, because I can see, more number of links on my website than my competitors but opensiteexplorer does not show that.
I am really confused. Please help out if anyone knows something about this issue.
Thanks in advance.
-
We have a similar scenario. Many of the competitors have got more internal equity passing links and some of our clients have 0 or 1. We know that our clients have more links than these. We crawled the sites using the https://moz.com/researchtools/crawl-test and still showing same results. Any idea?
-
I would assume that any templated links won't count for internal equity passing links - for example the header, footer, sidebar, breadcrumbs and any other link lists that are repeated around the site even within body text.
I would therefore likewise assume it will only count unique/untemplate/natural looking natural links within body text (whether these be unique anchor texts, unique surrounding body text or uniquely coded possibly).
However when I compare to competitors this thesis not hold true. So it doesn't seem to work on these principles either!
-
I am also having the same issue. Wish there was more info on how to outdo out competitors on this particular issue. I know it's not the sole issue but we are trying to tip the balance here.
I have tried manually counting body text links manually on my site but this doesn't match moz count in any way either. I can't understand where it gets its count from. Without clearly understanding how this internal link equity count is made we can't take action to improve on it.
This has to be one of the most frustrating of all metrics in the Moz tool!
-
Have you by chance gotten this sorted out over the last several months? I'm seeing the same issue (using a BigCommerce template), and I'm not sure whether it's a Moz reporting issue or actually an issue with how Google sees the links on my site. Webmaster Tools shows many internal links, but Moz shows none.
Any insight you can offer would be very much appreciated.
-
Thanks for this explanation !!! This definitely helps.
I have a followup question on the same.
On the portal - http://www.champu.in , my front home page has sitemaps listed at the bottom of the page as a link, and sitemap page further has tons of links.
Unfortunately, using the OpenExplorer tool to see the links, which sitemap page has, it only shows one link and no other links.
I am unsure if this s regarding the template I am using as I can see some other websites on same platform - zencart having links being counted by OE.
Please share some advise on this, This would be extremely helpful.
-
All companies use different link indexes, so in a sense all of them are estimated to some degree. Google has the largest link index, but even then, it doesn't always "count" all the links in it's index as relevant.
Moz tries hard to include the links most likely to "count" and pass link equity. While no system is perfect, we're pretty proud of ours. Ahrefs and Majestic both have solid link indexes as well, both with their strengths and weaknesses.
I am unsure why you are not able to access more than 40-41 links for your competitors. We do limit the number of links to any given domain to 25. (meaning if Moz links to you 100 times, we'll only show you 25 of them). if you think it's another issue, feel free to give us the URL or if you'd like to keep it private you can ask the help team at help at moz.com. Hope this helps. Cheers.
-
Cyrus: Thanks for the note.
This has definitely helped us understand and prioritize the work. We are pretty new to SEO world and learning things step by step with the help of professionals on moz like you.
Just a small question here, that when i see my external links on Alexa, it shows more than my immediate competitors, however, in the openexplorer tool, it shows that I have less number of external links.
Moreover, i am not able to identify more than 40-41 external links which are linked to any of my competitor.
Any lights on this one.
-
Here's the thing: while internal links might help your PA, PA itself is a measurement of all incoming link metrics to the page, both external and internal.
Also, while internal links can help your PA score, we weight external links more, because external links tend to play a larger influence in Google's algorithm.
After the first few internal links, additional links probably won't move the needle much for you. Too many and it's easy to over-optimize. The best internal links are natural, and often located in the body of the text with anchor text that isn't forced, like in the paragraph above.
Hope this helps! Best of luck with your SEO.
-
We have added breadcrumbs anyway but still it does not show up.
-
Thanks Saijo. This is helpful.
-
You could try adding breadcrumb navigation to your pages to add some quality internal links. Another option is to cross link to your main pages from within the content where possible. Having a health amount of internal links is great and all but don't focus a lot on internal links alone, it's not something that will dramatically improve your ranking
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I am looking for a software to keep track of the back links or link building
Hi Guys, I am very new hear. I just joined. I have a few websites that I need to manage. I am looking for a software that will allow me to manually add the links that I have been able to acquire. It would also be a bonus if it could search for the links to my site and to see if its still active. Because I have a freelancer working a few hours a week on link building and I need to keep track of the links. I am looking for something simple and good. Any suggestions? By the way, I used Raven Tools many years ago, and it had this feature. But since joining Moz, I don't want to be paying for 2 subscriptions. And I don't know if Raven still has this feature. Your suggestions would be appreciated. Thank you. Ryan
Link Building | | RyanNewman0 -
Reddit LInks
Are Reddit links worthwhile? I hear they are sometimes follow and sometimes not follow. Also what about links verses self links? I'm pretty handy with reddit so I can probably make content that would actually be upvoted a lot. Let me know, thanks.
Link Building | | RafeTLouis1 -
Link building
I keep sending personal emails to website asking for a link form them but every one says no how do other website get so many links to there website whats the best software to use
Link Building | | homesandindustrial0 -
Internal Link Building
How important is internal link building? What is the right way of doing it, and what is the wrong way of doing it?
Link Building | | sansonj0 -
Neighborhood links
Hi, If my company offers carpet cleaning services, what neighborhood links partner I need to find. Can anybody list down the neighborhood. Thanks.
Link Building | | younus0 -
Buying links
I have 2 websites to pay monthly to gain links from, number 1 is on the homepage of a directory, it has a PA of 90 and DA of 88.
Link Building | | myloseo
the link will be on the right hand side along with 55 other featured sites.
these links are there throughout the whole site. number 2 is from a website with 20 max sponsored links on a page and will be one of the sub pages on the site with a PA of 74. How valuable if any would these links be? My current pa on the site i wish to send the links to is 26 Can i expect my PA to go up by much? Also i currently have 317 links from 7 root domains on my site will this effect the rank of the paid links? Thanks in advance0 -
NoFollow links to increase TLD?
If you have a good amount of links, but your TLD is low, and you got say 100 more links from 100 seperate domains, but most were NoFollow, would that still help alot since you are increasing your overall TLD? I guess what I am asking is, should we not ignore nofollow links because they still can increase TLD? Thus, making our good dofollow links worth even more?
Link Building | | DanHenry0