Whats better? A modified .COM EMD or Pure EMD on a new extension?

[Catinas97]

HI

I am planing to built a site. Lets say my keyword is "playgames". I can take for example the domain  playgamesnow.com, filler domain. Or I can take playgames.new extension. A pure EMD.

My question is whats better?Is it worth to register the domain on a new ( but suitable ) extension just to be shorter and EMD.

Or its better to take the modified.COM ( longer and not EMD ). But its a .com

It will be a big site, I plan to make an authority, long lasting site.

Thanks in advance!

[BlueprintMarketing]

Okay let's say I named my company video games and then of course I want my company's name to be my Site name so Site videogames.com

My ability to make a real brand out of that generic name would be almost impossible.

Where if I came up with a unique name and it really caught on the opposite would happen for instance Kleenex is sometimes used in the place of tissues and Band-Aid is used to replace bandage.

I'm not telling you not to put a keyword in your branding I'm telling you to make your brand-name unique. Band-Aid is a perfect example of another great name that incorporates some of the actual word for the product is creating along with something unique.

If you're going to make this night very authoritative and it's actually going to do something amazing you should come up with the best name that you like you should not be worried at all about the way search engines perceived your name.

Obviously don't go name it something like "Viaggra"I added the extra G make it different but it's going to be perceived as pretty bad by Google.

Many businesses are turned into shorter names because they are so long BMW is Bavarian Motor Works
My own part of the company name Northen Elastomeric Industries
We shorten the doing business name as NEI however I'm not particularly a fan of acronyms but if you look at a company like Mercedes-Benz
You have people using one person's family name and the other's daughters name

This is so great brands are started for reasons that the actual founders and a normal percentage of the people purchasing the product would like.

Spitball throughout a bunch of different names that you would like to make your company name

My company is Blueprint Marketing
I like the name a lot and was lucky to get the domain. However know that I did put marketing in the name I was contemplating need a blueprint however that name was already registered trademark to somebody else.

Combine something that you like that represents your brand with a name that tells people what you do

Or better yet if you're going to be an authority just come up with a name that you like.

My opinion is that exact match domains will be penalized severely in the near future so if you're going to make something that's built to last why would you gamble it on something like you'll small percentage higher traffic now

[Catinas97]

Thank u all very much for ur replyes.

So ur saying that if I plan to make a massive site and authority, its better to take a .com

and it would be better to consider taking a name that can be branded , rather then take a EMD domainI see why it would be better.

But how much will I lose, in term of ranking, if I dont use an EMD?

Thanks

[BlueprintMarketing]

If you want my opinion it is best to use a .com in the case of you not having any other options but a really poor domain like

play–games–now.com
vs

playgames.new

I agree 100% with Eric you will lose a ton of business to to
playgames.com search engines do not care about the TLD in less they are geo-TLDs that are not set up properly. But people do and the end-user experience is what matters.

Rather or not somebody is aware of the new TLD's I think the vast majority of people even those under the age of 25 do not know much about the new TLD's nor will they soon be adapting to them.

How many mobile devices have you ever seen that have anything other than .com built in

The most important thing with this is if you are going to turn into a real authoritative site that you do not try to just use an exact match domain.

You need to brand the site appropriately.

I will not lie and say that using keywords in your domain is not going to boost your ranking. Regardless it very spammy to use an exact match domain and very hard for people to remember that as a brand a good example of incorporating something into your brand name but making it unique is Toys "R" Us they are telling you what they do at the same time as using a keyword.

I hope that answers your questions.

All the best,
Thomas

[ForForce]

Is the .tld (.new) extension your thinking of using helpful / related to your theme?

I would strongly favor the .com unless there is some real value to the extension your considering.

It also depends on your demographic.  If your targeting people < 25, they will be more used to non-standard domain names, and won't notice as much.  If you targeting > 25 group (or a group that includes both < 25 and > 25) then the .com (or one of the other 'traditional' tlds) becomes more important.

I understand your trying to maintain privacy, but it's hard to give an honest opinion with your example domains...

BabyHazelGamesPlay.com is unnatural phrasing, and would not be memorable.  I would not use this.

PlayBabyHazelGames.com is natural phrasing, and will be more easily remembered.

BabyHazelGames.new (replace 'new' with something related to your subject matter) would be better than BabyHazelGamesPlay.com, but worse than PlayBabyHazelGames.com.

If you like, feel free to message me with more exact examples and I'll try to help you out.

[Catinas97]

thank you very much for ur in detail response.

But what is "to long"?

2 examples:

1.BabyHazelGamesPlay.COM

2.BabyHazelGames.New

whats best?Thank you

[ForForce]

The domain extension does not (link) matter for seo.

That leaves your branding, domain memorability, and possibly keywords as the only important factors.

Personally, I think memorability is the most important.  If you try and brand PlayGames.new, no matter how well you do it, you are going to have people who intend to go to your site, and end up going to PlayGames.com just because they forgot the extension.

That being said, depending on what domain names are available in your field, there comes a point where you might want to trade simplicity for memorability.  For example: www.PlayGames.new would be better than www.PlayGamesOnThisTooLongDomainName.com

Using your example... PlayGamesNow.com would be very much better than PlayGames.new.