Methods for estimating competitor website traffic from natural search
-
Hi all,
I'm currently working on some competitor analysis and estimating website traffic based on rankings and estimated search volume for approximately 500 keywords.
I'm then estimating based on click through rate from Webmaster tools. I think this will give me a relatively accurate estimation but was wondering how everyone else does this?
Any other methods out there?
Thanks,
Elias
-
SpyFu gives some pretty solid estimated. It's based on generic click percentages so not perfect by any means but if you can't afford Hitwise (also with it's limitations) it's a decent alternative.
-
I used data from Hitwise (I am based in the UK) and can get this data. Its aggregated data so not 100% accurate but its a good estimate.
Software however is not cheap, but very very good.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Competitor using our product descriptions
Hi, We have a competitor (with a higher DA) using some content from our product pages word for word on a few of their product pages. It's only a couple paragraphs per product page (including the main product description), not the entirety of the content on the page. It also appears they have scraped some content from another authoritative competitor (and even left their brand name mentioned on it!) I've read mixed thoughts on whether plagiarized content will harm the original site, but am concerned since it is an authoritative site. Should I be concerned since it's only parts of our product page? Thank you all!
Competitive Research | | ATShock0 -
Competitors' paid search analysis tool
Hi, What tool will do the following: will tell me paid keywords our competitors are using. Ideally, I could narrow down by country. Thanks. Katarina
Competitive Research | | Katarina-Borovska0 -
Competitor ranks high, but how?
On our campaign, I have three local competitors which I like to keep an eye on. Two have been around for years but the other is pretty new. According to Moz, he has a Domain Authority of 1, has no backlinks and ranks lower on every keyword I keep track of. How then is he getting ahead of us for certain search terms? Can Moz not give any more information?
Competitive Research | | robandsarahgillespie0 -
Why is my website not in the top 3 if our Moz statistics are better?
Hi, We've been using Moz, for our E-commerce sites, for some time now and are improving all of our statistics, be it on-page for specific keywords or general crawl errors, but I've not been seeing a lot of change in our rankings... (we've moved from place 7 to 6 on our main keyword). I'm thinking of looking at our backlinks, through Link Detox, after we finish our Moz optimisation to see if anything weird is going on with that. Are there any other areas I should be looking at? any other clues as to why we're not ranking higher than our competitors. Even if our Moz statistics are better and our Market Samurai values are similar? Thank you very much! Alexander
Competitive Research | | WebmasterAlex1 -
Can anyone explain to me why this website is top of the listings?
Hi folks, Since the latest penguin update, this website: <cite class="bc">www.sterlingbuild.co.uk</cite> is now appearing top of the listings for most 'Velux' related search terms e.g. velux windows, velux, velux windows online. I say top, VELUX themselves are actually top but then Sterling Build are top of all the other retailers that sell VELUX Windows. Why? Their link profile is appalling, the website is no better than their competitors as far as I can tell, their prices are more expensive - it makes no sense? Would be very grateful if anyone can work out why Google has decided they have the best website? Thanks, Luke
Competitive Research | | LukeyB300 -
Finding competitors best keywords?
How do I learn my competitor's best keywords? I realize I can add more keywords to my campaign but the problem is - I am not sure I am thinking of the right keywords. I don't want to compare with the keywords I am targeting - I want to know what THEY are targeting.
Competitive Research | | dealblogger1 -
How can I do competitor mobile website analysis?
How can I do a competitor mobile website analysis? I am having troubles finding competitor tools for mobile sites.
Competitive Research | | seoflorida0 -
Is there a tool that will tell me how many visitors per day a website receives?
Hey guys, I am new to SEOMoz and have setup my first campaign, so far very impressed with what is possible. However I am trying to find out how much traffic a website is getting, as I know that people can be high up on certain keywords but are not actually generating any traffic from them. Can anyone help? Also I have a potential client who is ranking really high on alexa because of its american traffic, yet when I asked them they get very few bookings from americans. How can I view the UK ranking of the site? Thanks Andy
Competitive Research | | iprosoftware0