Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Why does Google pick a low priority page on my site?
-
Hi Guys.
One of my pages ranks quite well for "mid year diaries 14-15" on Google. The problem is it's a really specific product page (A4, Hardback, day-to-a-page diary I think).
It would be much better for the user to land on our mid-year diaries category, not really deep into the site. Why is Google prioritizing this product page over our general 'mid year diaries' category?
Especially when the category would relate to the search more accurately?
I work for TOAD diaries and I think our page rank is 10 for this search.
Eagerly awaiting some insight
Thanks in advance everyone!
Isaac.
-
Hi Issac,
Keyword cannibalisation is pretty much exactly that. This is why it is important for pages to be as unique as possible.
The two below are sort of a similar thing, except the first one refers to linking to your key pages from a product page by way of a short sentence that has a link with some nice on-topic anchor text leading off.
- On your product pages, have a text link back to the key page that isn't the crumb-trail. You can also do this from other pages closer to the homepage
- Internal Links to your key pages
-Andy
-
Hi Andy! Thankyou sooooooo much! I'm kinda new to this. I worked for them for while as a product guy. I realised the SEO was lacking and so I've sorta stepped into that role.
Makes a lot of sense, I will defiantly be implementing some changes.
Not sure what you meant by links that aren't the 'crumb trail'. And also what did you mean by keyword cannibalisation? Is that just having more than one page that you try to optimise for the same keywords?
Again thankyou so much.
Isaac.
-
Hi Issac,
In these circumstances, there are a few things to look at.
- Internal Links to your key pages
- External links to key pages
- Add some unique content to these pages. There is no content currently on them http://www.toaddiaries.co.uk/shop/custom-diaries/mid-year-diaries-14-15
- On your product pages, have a text link back to the key page that isn't the crumb-trail. You can also do this from other pages closer to the homepage
- Make sure there is no keyword cannibalisation going on that could cause Google to choose one page over another
- There is no rel=canonical on any of the pages. Add these so that they self canonicalise
- Check to see if your key pages are indexed by Google. This often goes unnoticed and can have you chasing your tail
See how you get on with those. There are other lesser possibilities, but these should give you some good starting points.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
The particular page cannot be indexed by Google
Hello, Smart People!
On-Page Optimization | | Viktoriia1805
We need help solving the problem with Google indexing.
All pages of our website are crawled and indexed. All pages, including those mentioned, meet Google requirements and can be indexed. However, only this page is still not indexed.
Robots.txt is not blocking it.
We do not have a tag "nofollow"
We have it in the sitemap file.
We have internal links for this page from indexed pages.
We requested indexing many times, and it is still grey.
The page was established one year ago.
We are open to any suggestions or guidance you may have. What else can we do to expedite the indexing process?1 -
Do you need to include the top menu on every single page of the site in the code?
When using cache: on google, and clicking on Text-only version, our site has the top menu gibberish on top? My feeling is that this take away SEO juice from our title and focus keyword. Our website is culinarydepotinc.com
On-Page Optimization | | Sammyh1 -
Hi, Does having orphan pages on my site negatively affect my seo? Thank you.
Hi, I have quite a few orphan pages on my site and we see that our rankings have fell significantly over the past 6 months. Can this have be negatively affecting our rankings? Thank you.
On-Page Optimization | | whiteonlySEO0 -
Is it better to keep a glossary or terms on one page or break it up into multiple pages?
We have a very large glossary of over 1000 industry terms on our site with links to reference material, embedded video, etc. Is it better for SEO purposes to keep this on one page or should we break it up into multiple pages, a different page for each letter for example? Thanks.
On-Page Optimization | | KenW0 -
Is there a way to prevent Google Alerts from picking up old press releases?
I have a client that wants a lot of old press releases (pdfs) added to their news page, but they don't want these to show up in Google Alerts. Is there a way for me to prevent this?
On-Page Optimization | | IdeaGarden0 -
Does Google look at page design
Hi everybody, At the moment i'm creating several webshops and websites with the same layout, so visitors can recognize the websites are from the same company. But i was wondering: Does google look at the layout of a webpage that it's not a copy of another website? This because loads of website have the same wordpress/joomla templates etc, or doesn't this effect rankingpositions? Thank you,
On-Page Optimization | | iwebdevnl0 -
Is there a SEO penalty for multi links on same page going to same destination page?
Hi, Just a quick note. I hope you are able to assist. To cut a long story short, on the page below http://www.bookbluemountains.com.au/ -> Features Specials & Packages (middle column) we have 3 links per special going to the same page.
On-Page Optimization | | daveupton
1. Header is linked
2. Click on image link - currently with a no follow
3. 'More info' under the description paragraph is linked too - currently with a no follow Two arguments are as follows:
1. The reason we do not follow all 3 links is to reduce too many links which may appear spammy to Google. 2. Counter argument:
The point above has some validity, However, using no follow is basically telling the search engines that the webmaster “does not trust or doesn’t take responsibility” for what is behind the link, something you don’t want to do within your own website. There is no penalty as such for having too many links, the search engines will generally not worry after a certain number.. nothing that would concern this business though. I would suggest changing the no follow links a.s.a.p. Could you please advise thoughts. Many thanks Dave Upton [long signature removed by staff]0 -
Creating New Pages Versus Improving Existing Pages
What are some things to consider or things to evaluate when deciding whether you should focus resources on creating new pages (to cover more related topics) versus improving existing pages (adding more useful information, etc.)?
On-Page Optimization | | SparkplugDigital0