Why does Google pick a low priority page on my site?
-
Hi Guys.
One of my pages ranks quite well for "mid year diaries 14-15" on Google. The problem is it's a really specific product page (A4, Hardback, day-to-a-page diary I think).
It would be much better for the user to land on our mid-year diaries category, not really deep into the site. Why is Google prioritizing this product page over our general 'mid year diaries' category?
Especially when the category would relate to the search more accurately?
I work for TOAD diaries and I think our page rank is 10 for this search.
Eagerly awaiting some insight
Thanks in advance everyone!
Isaac.
-
Hi Issac,
Keyword cannibalisation is pretty much exactly that. This is why it is important for pages to be as unique as possible.
The two below are sort of a similar thing, except the first one refers to linking to your key pages from a product page by way of a short sentence that has a link with some nice on-topic anchor text leading off.
- On your product pages, have a text link back to the key page that isn't the crumb-trail. You can also do this from other pages closer to the homepage
- Internal Links to your key pages
-Andy
-
Hi Andy! Thankyou sooooooo much! I'm kinda new to this. I worked for them for while as a product guy. I realised the SEO was lacking and so I've sorta stepped into that role.
Makes a lot of sense, I will defiantly be implementing some changes.
Not sure what you meant by links that aren't the 'crumb trail'. And also what did you mean by keyword cannibalisation? Is that just having more than one page that you try to optimise for the same keywords?
Again thankyou so much.
Isaac.
-
Hi Issac,
In these circumstances, there are a few things to look at.
- Internal Links to your key pages
- External links to key pages
- Add some unique content to these pages. There is no content currently on them http://www.toaddiaries.co.uk/shop/custom-diaries/mid-year-diaries-14-15
- On your product pages, have a text link back to the key page that isn't the crumb-trail. You can also do this from other pages closer to the homepage
- Make sure there is no keyword cannibalisation going on that could cause Google to choose one page over another
- There is no rel=canonical on any of the pages. Add these so that they self canonicalise
- Check to see if your key pages are indexed by Google. This often goes unnoticed and can have you chasing your tail
See how you get on with those. There are other lesser possibilities, but these should give you some good starting points.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page title in Google search is defferent
Hello, Google changes the title of the main page only for my sites in this way: What I configured: My page title | my site name How it shows in Google: My site name: My page title If I checked some meta tags analyzer it will show my configured page title and also in Bing.com So what do you thing about it. Best Regards, Housam
On-Page Optimization | | anubis20 -
SERP change that removed commercial sites from the first page?
Suppose that Google made a change and all of a sudden a certain type of keyword phrase doesn't show any commercial sites on the first page of SERPs. Have you ever had this experience? What would you do in this scenario? Would you give up on those keyword phrases and target a different keyword phrase?
On-Page Optimization | | ProjectLabs0 -
Hi.. Can a E-commerce site have a Google Authorship.
Hi Can a E-commerce site have a Google Authorship, and if yes i have learned google requires a face for Google Authorship, as they are applying Facial recognition with the authorship. If So, how can an e-commerce website have an individual's face. ?
On-Page Optimization | | usef4u0 -
Google indexing https insted of http pages
Hi!
On-Page Optimization | | ovieira
First of all i have a Wordpress portuguese languagem website (**http://**bit.ly/TGjpVx). For a while, for security pourposes, i had a SSL certificate installed on my website but i didn't renew it, for a few months now. I didn't have any special https page. All pages responded using http or https. My problem is that it seems that Google still indexes some o my webpages with https and not http, so when people click on it they get a bad cached page. No good for SEO, i think. What can i do about this? I only want Google, and other serach engines, to index my clean http pages (about 70 pages). Thanks,
OV0 -
Site: command and intitle: command in Google changed?
Hi Mozzers, I'm seeing some changes in Google when using certain commands I've used for ages. I'm trying to spot cananical issues by using this search site:www.mysite.com intitle:"keyword" This used to list all pages in the index on a certain site with the keyword in the title. Now I'm getting weird results and sometimes results from other sites - not the one specified in the site: command. Anyone else seeing this? Thanks B
On-Page Optimization | | Bush_JSM0 -
What is the best way to manage industry required duplicate Important Safety Information (ISI) content on every page of a site?
Hello SEOmozzer! I have recently joined a large pharmaceutical marketing company as our head SEO guru, and I've encountered a duplicate content related issue here that I'd like some help on. Because there is so much red tape in the pharmaceutical industry, there are A LOT of limitations on website content, medication and drug claims, etc. Because of this, it is required to have Important Safety Information (ISI) clearly stated on every page of the client's website (including the homepage). The information is generally pretty lengthy, and in some cases is longer than the non-ISI content on each page. Here is an example: http://www.xifaxan.com/ All content under the ISI header is required on each page. My questions are: How will this duplicated content on each page affect our on-page optimization scores in the eyes of search engines? Is Google seeing this simply as duplicated content on every page, or are they "smart" enough to understand that because it is a drug website, this is industry standard (and required)? Aside from creating more meaty, non-ISI content for the site, are there any other suggestions you have for handling this potentially harmful SEO situation? And in case you were going to suggest it, we cannot simply have an image of the content, as it may not be visible by all internet users. We've already looked into that 😉 Thanks in advance! Dylan
On-Page Optimization | | MedThinkCommunications0 -
SERP - Hi How come I get different results on page one of Google with the same query from my colleague who sits next to me? We are both logged out of Google and it’s on google.co.uk thanks in advance Daniel
Hi How come I get different results on page one of Google with the same query from my colleague who sits next to me? We are both logged out of Google and it’s on google.co.uk thanks in advance Daniel
On-Page Optimization | | ds80 -
Product Page Optimization
I work for an ecommerce site and we are currently in the process of redesigning our product page. Any useful, must-do tips for this? If it helps, our site has both hard goods and apparel that can be imprinted and customized to the buyers liking. Thanks for any help!
On-Page Optimization | | ClaytonKendall1
