Why is Envato.com structured like it is.
-
Envato.com is a marketplace for various things. They act as an umbrella for 8 different websites that fall underneath them and each one offers a specific thing. Is there any SEO benefit to doing this?
Wouldn't it have been better off for them build all of these into envato.com. i.e.
envato.com/themeforest as opposed to the current ThemeForest.net
The only thing I can think of really is branding?
Let's assume that they didn't do this because they needed space to house all of the digital data or anything like that.
-
Envato is a big company with a lot of web assets, so it is really for branding of each / ease of use. Some people that use themeforest might have never heard of codecayon before and vice versa. They also have the size of site to support this kind of layout as well, they literally have 10's of thousands of pages for each site.
You also have to consider that during the development of these different sites, SEO was different as well. Exact match in domain names did more than it does now. So having theme, code and so on in the domain name helped back then too.
-
I wondered that too, i buy a lot of things from them and each department has a different name, maybe they just kept adding on services. It seems like they are just several websites linked together not just one website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved The Moz.com bot is overloading my server
0 -
.com vs. .us for the same company in the US?
How does google react when there is a .com and a .us in the same geographic area as with the United States? Wouldn't google prefer the .com over the.us? Even with different content on the site, I would think google would choose one over the other. Would you have to use a 301 redirect or would just geotargeting do it? I'm not interested in using both just to use them, there is discussion between a US corporation and it's US region.
Moz Pro | | CC_Dallas0 -
Open Site Explorer: Facebook Shares, Likes, etc.
I don't fully understand what this means in the report for our site: http://screencast.com/t/aG5jbkYWLA here is our site: www.discountqueens.com & we have thousands of fans & facebook likes and all the time on all our posts. For example yesterday we had 73 likes on this post alone: http://www.discountqueens.com/amazon-ultimate-shrinky-dinks-jewelry-designer-1495/ So here's my questions: Is there an error in the reporting? Are we using a social sharing method that isn't giving us valid credit for these links? What should I consider doing differently & why isn't our likes, shares, tweets & Google+ being calculated into our score?
Moz Pro | | seointern0 -
Using api to find likes, tweets and shares
Hi all, I have a question regarding using the API to get data on a list of urls and not one by one. I am not a developer so I might not grasp the API so well. Basically I have a list of urls, what I need from each is the following information: <colgroup><col width="98"><col width="89"><col width="92"><col width="111"><col width="99"><col width="50"><col width="64"></colgroup>
Moz Pro | | rightmove
| Page authority | linking root domains | total links | Facebook Shares | Facebook likes | tweets | Google+1's | I found a google doc that gives me SOME of the data but not all (also it might be old as it uses the linkscape call (I dont know if thats changed)) Any idea how I can tune my googledoc spreadsheet to include the additional metrics? Thanks 🙂0 -
Difference in data between http://pro.seomoz.org/tools/keyword-difficulty and http://lsapi.seomoz.com/linkscape/url-metrics/
Hi, Has any once else experienced any difference in data between http://lsapi.seomoz.com/linkscape/url-metrics/ and http://pro.seomoz.org/tools/keyword-difficulty Please look at the attached image. For "http://www.webmd.com/diet/guide/choosing-weight-loss-program" and "http://www.freedieting.com/" page authority and domain authority match exactly. But for "http://www.fitnessmagazine.com/weight-loss/plans/" data does not match. The data from "http://lsapi.seomoz.com/linkscape/url-metrics/" was retrieved brely 60 seconds latter after data from "http://pro.seomoz.org/tools/keyword-difficulty". We used our custom app for retrieve data from "http://lsapi.seomoz.com/linkscape/url-metrics/". The columns were matched against the specs given in "http://apiwiki.seomoz.org/w/page/13991153/URL-Metrics-API". We are retrieving following columns 1)ut(Title) 2)ueid(External Links) 3)uid(Links) 4)umrp(mozRank) 5)upa(Page Authority) 6)pda(Domain Authority) Any help will be greatly appreciated. zvFif.jpg
Moz Pro | | claytons0 -
Very confused on site.com/ or not using a /
I'm wanting to put the rel="canonical" tag on my homepage but I'm not sure which to use? How would you know what to use and always links to, http://www.site.com or http://www.site.com**/** Personally I never knew there was a difference until I used the seomoz tool and I wasn't using the tag.
Moz Pro | | GYMSN0 -
Does the Moz Toolset offer anything like Raven's Backlink Explorer from fresh index
It seems like a useful feature where I can see what backlinks look like right now vs. the last monthly Moz dataset update. That is mostly because my site is new, but wondered if I was missing something. Thanks, Steven
Moz Pro | | sfmatthews0