Why is Envato.com structured like it is.
-
Envato.com is a marketplace for various things. They act as an umbrella for 8 different websites that fall underneath them and each one offers a specific thing. Is there any SEO benefit to doing this?
Wouldn't it have been better off for them build all of these into envato.com. i.e.
envato.com/themeforest as opposed to the current ThemeForest.net
The only thing I can think of really is branding?
Let's assume that they didn't do this because they needed space to house all of the digital data or anything like that.
-
Envato is a big company with a lot of web assets, so it is really for branding of each / ease of use. Some people that use themeforest might have never heard of codecayon before and vice versa. They also have the size of site to support this kind of layout as well, they literally have 10's of thousands of pages for each site.
You also have to consider that during the development of these different sites, SEO was different as well. Exact match in domain names did more than it does now. So having theme, code and so on in the domain name helped back then too.
-
I wondered that too, i buy a lot of things from them and each department has a different name, maybe they just kept adding on services. It seems like they are just several websites linked together not just one website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
302 Status Code for .com but 200 Status Code for .com/
I ran a moz crawl report for one of my sites. For mywebsite.com I'm getting a 302 HTTP Status Code but for mywebsite.com/ I'm getting a 200 HTTP Status Code. mywebsite.com -Title tag "blank" - Meta Description "blank" - HTTP Status Code "302" - Referrer "blank" - Content Type Header "blank" - 301/302 target "/" - Rel-Canonical Target "blank" mywebsite.com/ - Title tag "correct tag" - Meta Description "correct tag" - HTTP Status Code "200" - Referrer "mysite.com" - Content Type Header "text/html" - 301/302 target "blank" - Rel-Canonical Target "mysite.com/" Will this cause any issues with the search engines? Is there a way to fix this? I'm on wordpress and use Yoast SEO premium plugin. I have sites ranking in many different niches and have done similar white hat SEO for all of my others. They are ranking in competitive niches but for some reason this site is in the 200-300s for basically all keywords in not a very competitive niche. It has excellent content, links and no penalties. I'm trying to find anything that could be the cause of this. Thanks! <colgroup><col width="64"></colgroup>
Moz Pro | | cccreationsinc
| Rel-Canonical Target |0 -
Is www.domain.com/page the same url as www.domain.com/page/ for Google? (extra slash at end of url)
Dear all, in open site explorer there is a difference the url's 'www.domain.com/page' and 'www.domain.com/page/' (extra slash at end). There can be different values in pageauthority etc. in the open site explorer tool, but is this also the case for Google? Thanks for replying, Regards, Ben
Moz Pro | | HMK-NL0 -
Is Galaxy.com blackhat?
They advertise themselves as the internet's oldest free searchable web directory. The MozBar shows their homepage: http://www.galaxy.com/ with these stats... PA: 77, mR:5.81, mT:6.59, DA:93 These numbers seem good. In order to get listed with them there's a $10 fee for a standard listing. So I started wondering why they weren't hit by Panda/Penguin. After searching SEOMoz and not finding any information that satisfied my curiosity I did a google search for "galaxy web directory". It doesn't show up on the first page. To me this indicates a ban or penalty. If it's penalized, why is Moz giving it such great numbers? Also, are there any paid directories that would be worth the $$$? I thought the answer was supposed to be automatically no these days, but I keep hearing that some Blackhat still works. I don't like the idea, but if it's working I don't want to be missing out in the SERPs.
Moz Pro | | SkinLaboratory0 -
Using api to find likes, tweets and shares
Hi all, I have a question regarding using the API to get data on a list of urls and not one by one. I am not a developer so I might not grasp the API so well. Basically I have a list of urls, what I need from each is the following information: <colgroup><col width="98"><col width="89"><col width="92"><col width="111"><col width="99"><col width="50"><col width="64"></colgroup>
Moz Pro | | rightmove
| Page authority | linking root domains | total links | Facebook Shares | Facebook likes | tweets | Google+1's | I found a google doc that gives me SOME of the data but not all (also it might be old as it uses the linkscape call (I dont know if thats changed)) Any idea how I can tune my googledoc spreadsheet to include the additional metrics? Thanks 🙂0 -
Domain.com and domain.com/index.html duplicate content in reports even with rewrite on
I have a site that was recently hit by the Google penguin update and dropped a page back. When running the site through seomoz tools, I keep getting duplicate content in the reports for domain.com and domain.com/index.html, even though I have a 301 rewrite condition. When I test the site, domain.com/index.html redirects to domain.com for all directories and root. I don't understand how my index page can still get flagged as duplicate content. I also have a redirect from domain.com to www.domain.com. Is there anything else I need to do or add to my htaccess file? Appreciate any clarification on this.
Moz Pro | | anthonytjm0 -
UK Google Results .com V's .co.uk
In the UK lots of people use google.com rather than google.co.uk. See: http://weblogs.hitwise.com/robin-goad/2008/04/how_popular_is_googles_pages_from__the_uk_search_option.html The above data is a bit out of date but still I know lots of UK people who search on google.com. When I depersonalise the results and search there is a difference between what I see on google.com V's what I see on google.co.uk. Indeed one of the companies I work for ranks ok on google.co.uk, but not so well on google.com Questions: How would I best track ranking for UK based users who use google.com AND/OR google.co.uk using the SEOmoz tools (or other tools if appropriate)? I note that in "Google Webmaster Tools" you can change the setings to "Target users in United Kingdom". Given the fact that UK users use both google.com AND/OR google.co.uk would it be better to change this to unlisted or deselect the "Target users in" option? Thanks in advance. Justin
Moz Pro | | GrouchyKids0 -
Campaign structure setup in case of multiply languages
Hi, At this moment i have a site with 1 language wich is redirect to domain.com/nl. In the future i want to add 2 more languages (en/de). What's the best setup in case of the campaigns? Starting now with subfolders of subdomain? Grtz..remco
Moz Pro | | remcozwaan0 -
Very confused on site.com/ or not using a /
I'm wanting to put the rel="canonical" tag on my homepage but I'm not sure which to use? How would you know what to use and always links to, http://www.site.com or http://www.site.com**/** Personally I never knew there was a difference until I used the seomoz tool and I wasn't using the tag.
Moz Pro | | GYMSN0